从文旅综合服务业务板块来看，上半年，中青博联积极应对会展市场有效需求不足的外部环境，立足大会展、大营销、大 运营优势领域，紧盯重点项目，凭借创意引领、科技赋能、资源协同整合的模式，深度赋能机构客户整合营销需求，营业收入 及净利润同比均基本持平。 同期，中青旅旅行社业务紧跟消费需求变化，抢抓市场恢复机遇，以产品创新、渠道建设为核心动能，在激烈的竞争中保 持稳定发展，2025年上半年实现营业收入同比提升，净利润扭亏为盈。 （编辑 郭之宸） 上半年，乌镇景区接待游客337.12万人次，同比下降11.92%，其中东栅接待游客107.74万人次，西栅接待游客229.38万人 次。乌镇公司实现营业收入7.42亿元，同比下降13.56%；通过严格执行降本增效举措，实现净利润1.42亿元，同比下降7.07%。 同期，中青旅旗下古北水镇景区接待游客49.01万人次，同比下降18.37%；实现营业收入2.05亿元，同比下降25.29%；因固 定成本费用压缩空间较小，景区经营净利润继续承压。 面对严峻的市场环境及景区自身发展阶段带来的挑战，古北水镇致力于挖掘内生动力，充分利用长城、汤泉等独特资源禀 赋，围绕特色产品打造、业态丰富度 ...

Core Viewpoint - The article discusses the challenges and failures faced by ancient town tourism projects in China, highlighting the need for innovative approaches to avoid the pitfalls of oversaturation and ineffective investment in the sector [1][12]. Group 1: Investment Challenges - Hunan Zhangjiajie Duyong Ancient Town, which cost 2.4 billion yuan to build, has suffered losses exceeding 1 billion yuan over four years, raising concerns about the sustainability of such investments [1]. - Many ancient town projects across the country have faced delays, inefficiencies, or have been abandoned, indicating a trend of "zombie towns" and wasted resources [12][14]. Group 2: Successful Models - Zhouzhuang, known as "China's first water town," successfully transformed its economy through tourism, with ticket sales starting in 1989 and the establishment of a unified ticketing system in 1995 [3][4]. - Wuzhen, another successful case, underwent significant renovations to preserve its historical essence, leading to a dramatic increase in tourist numbers and revenue after its development began in 1999 [6][7][8]. Group 3: Failed Projects - Puyuan Ancient Town, developed under a similar model to Wuzhen, faced significant delays and financial losses, leading to the exit of its major investor, China Youth Travel Service, after only six months of trial operations [9][10][11]. - The financial struggles of Puyuan are attributed to the downturn in the real estate market and the challenges of the "cultural tourism + real estate" model, which became unsustainable [10][11]. Group 4: Future Directions - The article suggests that future developments in ancient town tourism should focus on integrating local culture and providing authentic experiences to meet the evolving demands of consumers [12][14]. - Innovative approaches, such as creating unique cultural events and interactive experiences, are essential for attracting visitors and revitalizing struggling projects [14].

新京报贝壳财经记者注意到，相较于2023年，中青旅2024年的人事变动略显频繁。过去一年，因工作调 动和调整，中青旅有5位高管离任，其中公司原副董事长兼总裁王思联，公司原总裁助理骆海菁、柴昊 辞任后不在公司及下属子公司担任任何职务，公司原副总裁王新侠、公司原总裁助理赵勇辞任后仍继续 在公司任职。 新京报贝壳财经讯(记者王真真)4月18日，中青旅（600138）控股股份有限公司(以下简称"中青旅")发布 公告，因工作变动，范思远向董事会申请辞去公司副总裁(分管财务工作)、董事会秘书及在下属子公司 的职务。辞去上述职务后，范思远将继续在公司担任董事。 据公开资料，范思远出生于1976年7月，具有中国注册会计师和中国注册资产评估师资格。在进入中青 旅前，曾在湖北大信会计师事务所担任审计项目经理、部门副经理。进入中青旅后，历任预算管理部总 经理、财务总监助理、内控部总经理、内控部总监、财务总监。2017年9月，范思远被聘任为中青旅副 总裁。 新京报贝壳财经记者注意到，在近期接受机构调研时，中青旅表示，做好乌镇、古北水镇仍是现阶段公 司最重要的工作。虽然乌镇2024年营收同比下降，但其仍然具有巨大的客流基础、良好的品牌 ...