中秋国庆假期，北京文旅市场吸引力强劲，热度持续攀升。北京青年报记者昨日从市文旅局获悉，双节 期间北京累计接待游客2509.4万人次，实现旅游总花费316.5亿元，同比分别增长3.6%、4.7%。全市 以"京彩秋韵 双节同庆"为主题，举办4200余场文旅活动，推出各类主题线路近百条。假期游客接待量 最多的是天安门地区，而王府井、奥林匹克公园、西单、亮马河国际风情水岸、前门大街、天坛公园、 南锣鼓巷、什刹海风景区、颐和园亦入围前十。 主题旅游线路人气火爆 这个假期，市文化和旅游局推出10条"跟着赛事游北京"线路，首钢园、运河西岸等多个商圈、园区举办 赛事主题活动，带动"赛事游"热潮。"北京礼物"联动中网赛事，总销售额超1000万元，十二金钗九宫格 糕点、柘木手串套装、凤冠冰箱贴以及祝福祖国大花篮冰箱贴等商品成为热销爆款，让"能带走的北京 记忆"成为假日消费新选择。 北京还发布了10条红色旅游线路，串联众多红色地标，带领市民游客在行走中回望历史、感悟抗战精 神。假期期间，天安门广场、卢沟桥、宛平城、中国人民抗日战争纪念馆等重点红色旅游景区游客超 370万人次。此外，北京推出丰收盛景、游园赏叶、长城登高、村咖骑游等8 ...

来源：环球网文旅频道 【环球网文旅报道】国庆假日临近，北京市文化和旅游局以"漫游京郊，多彩乡居"为主题，针对亲子探 索、户外活力、康养休闲三大市场，串联乡村景致、农事活动、地道美食、特色住宿等资源，打造10条 个性化精品乡村旅游线路，满足市民游客国庆假日京郊休闲度假需求。 本次推荐的4条户外乡村线路为年轻人量身打造，不必远行，也能用喜欢的节奏把假期过得轻松又有质 感。既能打卡藏在山林里的氛围感机位、解锁"乡村+园林剧场"的沉浸玩法，也能在山里的咖啡馆发 呆、星空下和好友围坐小聚，用喜欢的节奏和方式享受假期。 门头沟区水峪嘴村 古道徒步串联人文地标与特色餐饮，沉浸感受京西风情 游玩线路 京西古道风景区-马致远故居-山家咖啡-特色民宿-神泉峡风景区 游玩攻略 水峪嘴村位于门头沟区妙峰山镇永定河畔，距离市区大约1.2小时车程。从京西古道风景区出发，踏上 青石板路，触摸千年商旅遗迹，沿途还能欣赏山林叠翠之景。驾车10分钟左右到达马致远故居，在古朴 院落中感受"小桥流水人家"的诗意，探寻元曲文化印记。逛累了，驾车10分钟到只在此山·乡村美育馆 歇歇脚，品尝一杯山野咖啡，享受片刻静谧。如果时间尚早，还可以体验一下福坨山顶 ...

假日旅游作为文旅消费的重要支撑，今年上半年在元旦、春节、清明、劳动节和端午节假日的推动下，呈现出高开高走的态势。从"银发旅游列车"到"赏花 专列"，再到"苏超专列"，一趟趟"定制专列"穿梭在神州大地，以其独特的魅力和创新服务，为不同群体带来了别样的出行体验，成为推动经济社会发展的 新引擎。"北上冰雪，南下避寒"的冬季旅游格局新颖独特，长白山、哈尔滨等地的冰雪游吸引众多游客前往，三亚、海口等南方城市同样人气高涨。春季赏 花游也是一大亮点，文旅部推出的32条"花期相遇"乡村旅游线路，还有各地举办的樱花季、牡丹节等活动，让游客在欣赏美景的同时，也深入体验了当地的 文化特色，实现了旅游与文化的深度融合。 入境旅游的超预期增长同样值得关注。随着过境免签政策范围扩大到55个国家，"即买即退"离境退税政策不断完善，外国游客纷纷涌入。上海接待入境游客 数量同比增长38.5%，海南入出境外国人同比增长48%，外国游客不仅欣赏中国的自然风光，还积极参与购物等活动，从"中国游"迈向"中国购"，进一步带 动了消费市场的繁荣。 近日，文化和旅游部公布2025年上半年国内旅游数据，出游人次32.85亿，同比增长20.6%，出游花费3.1 ...

Core Viewpoint - Beijing's cultural and tourism bureau has launched a series of summer activities aimed at enhancing the summer experience for residents and tourists, featuring over 150 themed events, 6200 performances, and 3800 cultural experiences [1] Group 1: Summer Activities and Events - The "京彩夏日" initiative includes five main segments: graduation season, study tours, performance tourism, suburban tourism, and rejuvenation tourism [1] - The bureau has introduced "10 Things to Do in Beijing During Graduation Season," targeting both graduates and families with children, promoting various cultural and recreational activities [3] - A diverse supply of summer performances includes 45 children's shows, international theater productions, and concerts by popular artists, enhancing the cultural landscape [4] Group 2: Study Tours and Educational Experiences - The bureau is focusing on creating a matrix of study tour products, launching 10 themed study tour routes that cover various educational topics such as red history, folk arts, and natural exploration [3] - The emphasis on study tours is expected to attract both domestic and international students and families, enriching their educational travel experiences [3] Group 3: Suburban and Rural Tourism - Seven suburban tourism routes have been developed, focusing on natural exploration and summer leisure activities, with free tickets and discounts offered at various attractions [6] - Popular suburban destinations include scenic spots like the Great Wall and local night markets, enhancing the appeal of rural tourism [6] Group 4: Visitor Experience Enhancements - Several museums in Beijing are extending their opening hours and adjusting their schedules to improve visitor experience during the summer [9] - The city is also promoting a vibrant night economy with over 3800 cultural activities, including night markets and outdoor events, to attract more visitors [10] Group 5: Travel Trends and Data - Data from Meituan Travel indicates a nearly 38% year-on-year increase in overall travel bookings for the summer, with Beijing being the top destination [7] - Flight and hotel bookings for Beijing have also seen significant growth, with customized travel options experiencing a 128% increase [7]

Group 1 - Beijing's cultural and tourism bureau has launched seven unique rural tourism routes to meet the travel needs of citizens and tourists during the summer vacation [1] - The routes aim to help visitors reconnect with nature through geological wonders and forest mysteries [1] Group 2 - The Zhongyushudian Village features a total area of approximately 25 square kilometers, with a forest coverage rate of 93%, making it a significant part of the Beijing Labaogoumen Nature Reserve [2][5] - Visitors can enjoy scenic spots such as pavilions, parks, and newly constructed walkways along the river, enhancing the village's appeal for relaxation and leisure [2] Group 3 - The Labaogou Original Forest Park is located at the northernmost point of Beijing, boasting 70,000 acres of secondary forest and over 300 species of wildlife [5] - The park is home to the largest natural forests of Mongolian oak and birch in Beijing, with the highest forest coverage rate in the city [5] Group 4 - The Tanghekou Wetland Park in Huairou District combines natural scenery, recreational activities, and ecological protection, providing habitats for various aquatic organisms [6] - Visitors can observe rare aquatic life and birds in their natural environment [6] Group 5 - The Hongshuikou Village, located at the foot of Beijing's highest peak, offers hiking trails and stunning natural landscapes, including the "V-shaped canyon" formed by millions of years of erosion [19][21] - The area is known for its rich biodiversity, with 1,021 plant species distributed along the ecological vertical belt [9][11] Group 6 - The Yuyahu Wetland Nature Reserve is the largest wetland reserve in Beijing, serving as an excellent site for ecological education and observation [15] - The reserve features facilities for youth education and public awareness about wetland conservation [15] Group 7 - The Maotou Village, rich in historical significance, offers a glimpse into the ancient canal culture and features a cultural wall showcasing the history of the canal trade [29][31] - The area is also a hotspot for birdwatching, with rare species being recorded [30][32] Group 8 - The Hebei Village Folk Culture Park focuses on preserving folk culture and agricultural civilization, providing various cultural experiences for visitors [34] - The Han Stone Bridge Wetland Reserve is a crucial habitat for migratory birds, recording 246 bird species and 394 plant species [37]