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“村播”富农!肇庆广宁县村干部电商产业培训开班
Sou Hu Cai Jing· 2025-09-12 09:26
Core Viewpoint - The training program aims to enhance the e-commerce operational capabilities of village officials in Guangning County, promoting local high-quality agricultural products to urban markets [1][3]. Group 1: Training Objectives and Content - The training focuses on four core topics: "Rural Revitalization through E-commerce," "Establishing Symbiotic Alliance Organizations," "Strategies for Selling Quality Agricultural Products," and "Increasing Income through E-commerce for Idle Labor" [4]. - The program is designed based on prior research conducted by a team from Guangdong University of Finance, which identified key challenges in local e-commerce development, including weak talent operation capabilities, limited supply chains, and difficulties in customer acquisition [4]. Group 2: Expert Insights and Practical Applications - The founder of Shengben New Marketing elaborated on the innovative model of "Symbiotic Alliance Organization," emphasizing the importance of building an industry ecosystem that integrates resources and complements advantages [6]. - A practical solution for activating idle rural labor resources was shared, highlighting the use of private domain operations and community group buying as effective methods to enhance income [9]. Group 3: Collaborative Framework and Future Directions - The training established a comprehensive e-commerce empowerment system through collaboration among government, academia, and enterprises, providing a full-spectrum solution for Guangning's e-commerce development [10]. - The initiative represents an important innovation in deepening "government-university-enterprise" cooperation, transitioning from policy-driven support to sustainable industry development, with plans to accelerate the construction of the "Guangdong-Hong Kong-Macao Greater Bay Area Vegetable Basket Zhaoqing Sub-center" [10].
来了深圳,不仅免单还免忧
Sou Hu Cai Jing· 2025-08-22 06:45
Core Viewpoint - A small eatery in Longgang, Shenzhen, gained significant online attention after refunding 13 yuan to two recent graduates, highlighting the warmth and kindness in the city, which resonated with many people online [7][9]. Group 1: Company Overview - The small eatery, opened in June, is run by Mr. Pan and Mr. Huang, who have over 20 years of experience in Shenzhen's food industry [8][9]. - The restaurant's owner, Mr. Pan, emphasized the importance of helping others, stating that providing a meal is a way to support those in need [9][10]. Group 2: Community Impact - The story of the refund led to a "warm relay" initiated by the Longgang Youth Committee, which connected the graduates with resources for accommodation and job opportunities [10]. - The committee facilitated the graduates' stay at a youth hostel and provided assistance in job matching and resume optimization, aiming to help them integrate into the city [10].
外卖核战,没有赢家
Sou Hu Cai Jing· 2025-07-14 07:51
大额外卖补贴背后,商家真的赚了吗? 最近几天,外卖大额券满天飞,消费者狂薅羊毛冰箱塞满奶茶、骑手急得直接下场包饺子、门店爆单店员累哭…… 但这场消费狂欢背后,真的有赢家吗? "0元吃小吃、0元喝奶茶咖啡,0元买生活用品……这羊毛薅到手软。"刚过去的这个周末,家住成都的涵涵(化名)实现了好几单外卖"0元购"。 不少消费者还趁着优惠开始囤货,据社交平台网友晒图,很多人把冰箱塞得满满当当的,全都是奶茶咖啡生鲜等。 像浙江网友"watercats"就晒出了8张饺子订单——不到5元买了近200个云吞,她从7月6日上午9点下单,收到最后一单紫菜鲜肉云吞时,已经是凌晨1点。 消费者激情下单背后,不少餐饮商家直接爆单了,尤其是此次补贴大战的核心战场茶咖。 后台系统宕机、打印机贴单"瀑布"、堆成小山的待取奶茶……"爆单图"在社交平台上刷屏。 △图片来源:小红书截图 西安一书亦烧仙草店主分享,周末一天接600-700单,做到最后茶叶都不够了,只能打电话找别的门店借乌龙茶。"凌晨两点还在跟供货商沟通,今天(7 月7日)早上又堆了几百单预定单。" 据齐鲁晚报报道,济南世茂广场沪上阿姨店,4名店员一天共制作了近3000杯饮品;瑞幸多地 ...
餐饮品牌如何持续发展
Sou Hu Cai Jing· 2025-03-24 10:01
Group 1: Menu Design Techniques - Avoid overcrowding the menu with too many items to prevent overwhelming customers and enhance their dining experience [2] - Limit the number of food photos on the menu to avoid distracting customers and ensure readability, with a recommendation of 3-4 medium-sized images per page [3] - Clearly disclose all necessary information on the menu, including additional charges and items that need to be ordered separately, to avoid customer dissatisfaction [4] - Include allergy warnings for any ingredients that may cause allergic reactions to ensure customer safety [5] Group 2: Food Safety and Brand Development - Emphasize food safety as a long-term priority, especially during food safety crises, to build customer trust and loyalty [6] - Create brand memory points using various methods, focusing on truthfulness and creativity to engage customers, particularly younger demographics [7] Group 3: Leveraging the Internet - Utilize internet technology and local service ecosystems to enhance sales and service capabilities, leading to increased order and customer numbers [8] - Acknowledge the importance of innovation in restaurant marketing strategies to adapt to changing consumer preferences and market conditions [8]