Group 1 - The core theme of the 2025 Osaka World Expo is "Envisioning a Revitalized Future Society," with 158 countries and regions participating, and Wuliangye being the first Chinese liquor brand to officially appear in the China Pavilion [2][3] - Wuliangye aims to showcase Chinese traditional culture and its unique brewing techniques through various promotional activities, including exhibitions and collaborations with Michelin-starred restaurants [4][5] - The company emphasizes its commitment to green development and ecological sustainability, aligning with the Expo's theme of building a community of life between humans and nature [8][9] Group 2 - Wuliangye has a historical connection with world expos, having participated in several significant events over the past century, including the Panama International Exposition in 1915 and the Shanghai Expo in 2010 [3][4] - The company has introduced innovative products and experiences at the Osaka Expo, such as the first overseas authorized experience restaurant and limited-time offerings like cocktails and white liquor coffee [7][12] - Wuliangye's strategic focus includes creating a zero-carbon enterprise and enhancing its circular economy, with plans to invest 2.586 billion yuan in 2025 for key projects [12][13] Group 3 - The company is actively expanding its international presence, particularly in Japan, where it has established various sales channels and marketing strategies to enhance brand recognition [14][16] - Wuliangye's "He Mei Global Tour" initiative has been launched to promote Chinese liquor culture globally, with previous events held in multiple countries [13][16] - The brand's value continues to rise, as evidenced by its ranking in the "World's 500 Most Valuable Brands" list, where it improved its position to 219th, marking an 8-place increase [17]

近期，2025年日本大阪世界博览会（简称"大阪世博会"）在日本大阪正式开园，4月28日，在大阪世博会中国馆，馆长晏晨晖向五粮液股份公司副董事 长、总经理华涛授予"2025大阪世博会中国馆高级合作伙伴"证书。五粮液再次以中国白酒领军者身份亮相世博舞台，成为首个在大阪世博会中国馆亮相的 中国白酒品牌，以酒载道，传递中国的"和美"韵味，展现中国文化、民族品牌的独特魅力与自信风采。 五粮液自1915年跨海远行，在巴拿马万国博览会大放异彩，110年来，持续赓续"世博情谊"，此次以全新姿态亮相大阪世博会，继续向世界分享"大国浓 香"的时代风华。 本届世博会期间，五粮液通过深度融入中国馆"共同构建人与自然生命共同体——绿色发展的未来社会"展陈，发布五粮液2025年大阪世博会中国馆纪念礼 盒，联动全球市场开启"五粮液·世博季"营销活动、首家海外授权体验餐厅落地东京、首次开设海外限定主题快闪店，深度参与2025年大阪世博会中国馆 四川活动周系列活动，独家冠名"和美五粮"熊猫之夜·品味四川国际商务交流会，联袂合作双宝文化艺术展，亮相川品耀世博展、中国（四川）-日本经贸 交流会暨企业恳谈会等一系列活动，以美酒为载体，创新场景营销， ...

Group 1 - The Osaka World Expo 2025 has opened, with Wuliangye as a senior partner of the China Pavilion, marking its first official appearance as a Chinese liquor brand [1][3] - Wuliangye is launching the "Wuliangye Expo Season" marketing campaign, creating a limited-time experience store to promote its brand and the "He Mei" cultural concept [1][5] - The Expo serves as a platform for cultural exchange and economic development, with the China Pavilion showcasing traditional ecological wisdom and green development concepts [1][8] Group 2 - The Wuliangye limited-time experience store features innovative cocktails and interactive activities aimed at engaging younger consumers and integrating traditional liquor culture into modern lifestyles [3][5] - Wuliangye has been present in the Japanese market for over 20 years, with a diverse distribution network including supermarkets, restaurants, and e-commerce platforms [8] - The company aims to enhance its global presence by participating in international events and promoting Chinese liquor culture, with products currently available in 62 countries and regions [8]