"即将过去的2025年是中国酒业发展史上极不平凡、极不容易、极其艰辛的一年，整个产业正在经历一场涉及产品结构、市场结构、消费结构的全方位、 颠覆性深刻变革。" 12月18日，五粮液（000858）第二十九届12.18共识共建共享大会在宜宾举行。对于"十四五"的收官之年，五粮液集团(股份)公司党委书记、董事长曾从钦 用三个"极"予以总结。 2025年，白酒行业进一步迈入深度调整期，引起资本市场和大众舆论的高度关注，也考验着各家酒企的经营定力和趋势判断。 面对白酒行业全面承压，五粮液过去一年在渠道、产品、营销等各方面充分展现出名酒的战略定力。 "五粮液主动应市调整，积极帮助渠道消化库存，修复市场生态；主动纾困解压，减缓发货节奏，协调一切可以协调的资源赋能市场动销；主动识变求 变，创新营销机制体制，持续稳存量、拓增量、求变量，全力以赴应对行业深度调整。"曾从钦回顾。 巩固头部名酒优势后，五粮液对"十五五"依然保持高度信心。 2026年是"十五五"开局之年，五粮液已确定为"营销守正创新年"，在年度目标方面明确提出，要着力推动高质量的市场动销、全力实现市场份额的有效提 升。 "本轮调整是整个白酒行业竞争格局结构的重构、 ...

Core Viewpoint - The white liquor industry is undergoing significant adjustments, and Wuliangye's ability to navigate these changes is a focal point for shareholders [1] Group 1: Industry Adjustments - The white liquor industry has entered a deep adjustment phase in 2024, characterized by increased volatility, intensified competition, accelerated market concentration, and structural differentiation [2] - Wuliangye is implementing marketing system reforms, establishing a liquor sales company, enhancing its marketing executive team, and exploring direct distribution in core cities and instant retail [2] Group 2: Strategic Planning - Wuliangye's strategic focus for 2025 is on enhancing brand value, optimizing product movement, channel efficiency, and service capabilities to boost both brand value and market share [2] - The company aims to expand market share through refined operations, targeting both strong and weak markets with systematic marketing policies [2] - Wuliangye plans to embrace younger consumers by launching initiatives that cater to their preferences, including lower alcohol content products and trendy designs [3][4] Group 3: Targeting Young Consumers - Capturing the young consumer demographic is identified as a core strategy for Wuliangye's future growth, with an emphasis on understanding their values, lifestyles, and consumption preferences [3] - The company is focusing on product innovation, channel expansion, and marketing enhancement to promote brand youthfulness [4] Group 4: Internationalization Efforts - Wuliangye is accelerating its internationalization strategy, which is one of its four strategic priorities, aiming to integrate its products into international markets [6] - The company has successfully launched cocktails in Europe and sparkling wines in South Korea, receiving positive feedback from international consumers [6] - Wuliangye is innovating its brand promotion by collaborating with Michelin restaurants to enhance its international market presence [6]

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]