齐鲁晚报·齐鲁壹点记者 石晟绮 高雅洁 管悦 自8月底起，五粮液（000858）、古井贡酒（000596）、舍得等多家酒企的低度白酒相继上市销售，一 场"降度竞赛"在白酒行业席卷开来。济南市场销售情况如何？行业发展又有什么变化？连日来，记者进 行了探访。 新品线下暂未上架 经销商普遍谨慎观望 近日，记者走访时发现，在盒马、大润发、永辉超市（601933）等大型商超的白酒区货架上，五粮液29 度 "一见倾心"、古井贡26度 "轻度古20" 等低度白酒难觅踪影，50度以上的高度白酒依旧占据绝大部分 比例。 "我们店内的白酒品类比较丰富，覆盖清香、浓香、酱香等6大类，共213支单品，但近期上市的一些低 度白酒新品还未在线下铺货。"永辉超市济南龙湖北宸天街店工作人员介绍，目前店内40度以下的白酒 仅有6款，占比仅为 2.8%。 市场调研数据进一步印证了这一趋势。今年，一家头部酒企曾对1000名20-35岁的年轻消费者进行调 研，52%的年轻消费者喜欢啤酒，29%的年轻消费者喜欢洋酒、果酒；喜欢白酒的年轻消费者仅占 19%。 大润发（历下店）的情况与此类似，新款低度酒同样还未上架销售。在酒区货架的显眼位置，现有40度 ...

Core Viewpoint - The rapid introduction of new products by liquor companies is a proactive strategy to combat shrinking consumption and intense competition in the existing market [1][10]. Group 1: Product Launches by Guizhou Moutai - Guizhou Moutai has launched over 10 new products in the past two months, marking an unprecedented frequency in the industry [2][4]. - Notable product launches include the Taiyuan Red health wine on August 4, a limited edition commemorative wine on August 8, and the Moutai 1935 premium version on August 25 [4]. - The company has also introduced a series of cultural products and new packaging formats, indicating a strong push for innovation [4][10]. Group 2: Other Brands Following Suit - Other liquor brands have also begun to introduce new products, albeit in smaller quantities, reflecting a rare trend of concentrated innovation across the industry [5][10]. - Brands like Wuliangye and Shanxi Fenjiu have launched new products, including a craft beer and upgraded versions of existing offerings [7][10]. - The trend includes a focus on low-alcohol products and light bottle designs, catering to younger consumers and the mass market [11]. Group 3: Market Dynamics and Strategies - The recent surge in product launches is a response to significant market pressures, including regulatory changes and declining consumer interest [10][11]. - Companies are adopting strategies to stimulate consumer demand through product innovation and enhanced online sales channels [10][11]. - The emphasis on light bottle products and low-alcohol options indicates a shift towards appealing to younger demographics and expanding market reach [11].