1.1 研究背景 广告不仅传递着商业信息，更见证着时代中潮流文化的更替与流动。2019 年以来，在国潮兴起的大背景下，不断涌现出令人印象深刻的非遗主题广告。借 助广告传播，非遗逐渐重新进入大众视野，受到广泛关注与讨论，并带动非遗消费热潮。从王者荣耀将非遗融入数字化角色，到花西子携苗银联名化妆品红 遍海内外；从"潮起中国·非遗焕新夜"晚会的盛大举办，到抖音、快手、天猫打响"非遗购物节"的战役。非遗开始成为广告传播中出现的高频词汇。一时 间，广告中的"非遗热"开始受到学界与业界的关注。 | 摘 要 | 随着非遗生产性保护、活态化传承等理念取得广泛共识，非遗积极融入当下消费环境，期冀通过商业化、产业化手段促进非遗保护。在此过程中， 广告作为"助推器"，帮助非遗创新升级，重回大众视野，实现产品向商品的重要一跃。由此，广告作为非遗产业链上的关键一环，推动活态传承的真正实 现。本文以 2006—2021 年广告长城奖和黄河奖获奖作品为样本，对广告中非遗的运用与传播情况进行了总览。通过对广告中非遗传播主体、类别使用偏 好，及四种呈现形式的梳理，厘清了不同品牌在广告中使用非遗的目的及形式差异。在此基础上，对品牌、广告、非遗三 ...

Group 1 - Jiangsu Province will suspend the automobile replacement subsidy policy effective from September 28, 2025, with consumers needing to submit applications by October 20, 2025, for purchases made before the suspension [4] - Five Star Zhai, known as the "first stock of rice dumplings," has initiated preparations for a Hong Kong listing, despite facing a decline in revenue by 18.64% to 1.579 billion yuan in 2024 [5] - Shanghai Future Industry Fund has successfully expanded its scale from 10 billion yuan to 15 billion yuan, focusing on disruptive innovation and early-stage investments in cutting-edge technologies [5] Group 2 - Guangzhou has released new regulations for housing provident fund withdrawals, allowing contributors to withdraw funds for purchasing various types of housing and for old elevator renovations [3] - The U.S. Federal Reserve has an 87.7% probability of a 25 basis point rate cut in October, indicating potential shifts in monetary policy that could impact investment strategies [4]

Core Points - The Anqing Market Supervision Administration conducted a special supervision and sampling inspection of key seasonal foods for the Dragon Boat Festival, ensuring consumer rights to know about food safety [3][4] - All 60 batches of samples from eight categories of food, including catering, egg products, pastries, alcoholic beverages, meat products, dairy products, candy, and beverages, passed the safety standards [3][4] Group 1: Inspection Results - The inspection covered eight categories of food: catering, egg products, pastries, alcoholic beverages, meat products, dairy products, candy, and beverages [3] - All sampled products were found to be compliant with national food safety standards and quality requirements [3][4] Group 2: Consumer Guidance - Consumers are advised to purchase food from reliable channels and keep shopping receipts [3] - Important packaging information such as production date, shelf life, producer name and address, and ingredient list should be checked [3] - Consumers should avoid purchasing products without factory name, address, production date, and shelf life, as well as those past their expiration date [3]

Core Viewpoint - A consumer complaint regarding a "bloodied band-aid" found in a rice dumpling from Laiyifen has raised significant market attention, prompting the company to initiate an investigation and take corrective actions [3][4]. Company Response - Laiyifen has established a special team to investigate the incident and has committed to covering all medical expenses for consumers affected by the foreign object found in the rice dumpling [2]. - The company has removed the affected batch of rice dumplings (produced on April 2, 2025) from shelves and is offering consumers the option to return or exchange the product, along with additional compensation [2]. Production and Quality Control - Laiyifen emphasized that each step in the production process has dedicated inspection personnel, and strict management protocols are in place regarding employees using band-aids [4]. - The company clarified that the rice dumpling in question was produced by Wufangzhai, a reputable partner, and that their quality control team is actively investigating the production process [4][5]. Investigation Findings - Wufangzhai's response indicated that the likelihood of a band-aid being included in the product is very low, and they are awaiting physical samples for further analysis [5]. - The band-aid shown in the consumer's video was described as being in a folded state, which raises questions about how it could have entered the product [5]. Industry Context - Wufangzhai, known as the "first stock of rice dumplings" in the A-share market, reported a revenue of approximately 2.251 billion yuan in 2024, a year-on-year decline of 14.57%, with rice dumpling sales dropping by 20.9% [9]. - The production and sales figures for rice dumplings showed a decrease in production by 11.71% and sales by 20.92% compared to the previous year [10].