Core Viewpoint - The integration of intangible cultural heritage (ICH) into contemporary advertising has gained momentum, with advertising acting as a catalyst for the commercialization and industrialization of ICH, thereby promoting its protection and revitalization [2][3][4]. Research Background - Since 2019, there has been a notable rise in ICH-themed advertisements, reflecting a growing public interest and discussion around ICH, driven by the national trend of "Guochao" (national tide) [2][3]. - Advertising serves as a bridge between supply and demand, helping to clarify the needs of ICH and stimulate its market entry, thus facilitating the transition from products to commodities [4]. Literature Review - Research on the intersection of advertising and ICH is limited, primarily consisting of case studies that focus on specific cultural elements rather than a comprehensive analysis of ICH in advertising [5][6]. - The existing literature can be categorized into three main directions: marketing strategies for specific ICH projects, the role of advertising in ICH protection, and the practical implications of ICH in advertising education [6]. Research Methodology and Design - The study analyzes award-winning advertisements from the China Advertising Great Wall Awards and the Yellow River Awards from 2006 to 2021, focusing on the use of ICH elements [7]. - A total of 191 advertisements incorporating ICH elements were identified from a sample of 3,424 award-winning works, providing a comprehensive overview of ICH in advertising [7]. Trends in ICH Usage in Advertising - The proportion of advertisements using ICH elements has shown an upward trend, particularly from 2019 to 2021, coinciding with the rise of national cultural pride [9][10]. - In the Yellow River Awards, the use of ICH elements has remained relatively stable, maintaining a 10% to 20% share, with a focus on traditional festivals and cultural themes [10][12]. Categories of ICH Usage - Folk customs dominate the use of ICH in advertising, followed by traditional crafts, traditional arts, traditional drama, and folk literature [15]. - The advertising industry frequently utilizes folk customs related to traditional festivals, which serve as significant marketing opportunities [16]. - Traditional crafts are presented in various forms, emphasizing their cultural significance and craftsmanship in both commercial and public service advertisements [17]. Evolution of ICH Usage in Advertising - The use of ICH elements has diversified, transitioning from a focus on state-sponsored initiatives to a broader engagement by commercial brands across various sectors [19][20]. - The presentation of ICH in advertising has evolved from simple representation to innovative and interactive formats, reflecting changes in media and consumer engagement [21][22]. Forms of ICH Presentation in Advertising - ICH and brands are increasingly coexisting, with brands integrating ICH into their identity and marketing strategies [22]. - Commercial brands are leveraging ICH to enhance their image and appeal to modern consumers, often through collaborations and innovative product offerings [26][27]. - Short-term collaborations with non-profit organizations and commercial brands are becoming common, highlighting the cultural and social value of ICH [30][31]. Summary and Outlook - The increasing collaboration between brands and ICH is fostering a mutually beneficial relationship, enhancing brand identity while promoting the cultural significance of ICH [35][36]. - The future of advertising will likely see continued innovation in the integration of ICH, as brands recognize its economic potential and cultural value, leading to a more vibrant and sustainable ICH ecosystem [36].

Group 1 - Jiangsu Province will suspend the automobile replacement subsidy policy effective from September 28, 2025, with consumers needing to submit applications by October 20, 2025, for purchases made before the suspension [4] - Five Star Zhai, known as the "first stock of rice dumplings," has initiated preparations for a Hong Kong listing, despite facing a decline in revenue by 18.64% to 1.579 billion yuan in 2024 [5] - Shanghai Future Industry Fund has successfully expanded its scale from 10 billion yuan to 15 billion yuan, focusing on disruptive innovation and early-stage investments in cutting-edge technologies [5] Group 2 - Guangzhou has released new regulations for housing provident fund withdrawals, allowing contributors to withdraw funds for purchasing various types of housing and for old elevator renovations [3] - The U.S. Federal Reserve has an 87.7% probability of a 25 basis point rate cut in October, indicating potential shifts in monetary policy that could impact investment strategies [4]

Core Points - The Anqing Market Supervision Administration conducted a special supervision and sampling inspection of key seasonal foods for the Dragon Boat Festival, ensuring consumer rights to know about food safety [3][4] - All 60 batches of samples from eight categories of food, including catering, egg products, pastries, alcoholic beverages, meat products, dairy products, candy, and beverages, passed the safety standards [3][4] Group 1: Inspection Results - The inspection covered eight categories of food: catering, egg products, pastries, alcoholic beverages, meat products, dairy products, candy, and beverages [3] - All sampled products were found to be compliant with national food safety standards and quality requirements [3][4] Group 2: Consumer Guidance - Consumers are advised to purchase food from reliable channels and keep shopping receipts [3] - Important packaging information such as production date, shelf life, producer name and address, and ingredient list should be checked [3] - Consumers should avoid purchasing products without factory name, address, production date, and shelf life, as well as those past their expiration date [3]

Core Viewpoint - A consumer complaint regarding a "bloodied band-aid" found in a rice dumpling from Laiyifen has raised significant market attention, prompting the company to initiate an investigation and take corrective actions [3][4]. Company Response - Laiyifen has established a special team to investigate the incident and has committed to covering all medical expenses for consumers affected by the foreign object found in the rice dumpling [2]. - The company has removed the affected batch of rice dumplings (produced on April 2, 2025) from shelves and is offering consumers the option to return or exchange the product, along with additional compensation [2]. Production and Quality Control - Laiyifen emphasized that each step in the production process has dedicated inspection personnel, and strict management protocols are in place regarding employees using band-aids [4]. - The company clarified that the rice dumpling in question was produced by Wufangzhai, a reputable partner, and that their quality control team is actively investigating the production process [4][5]. Investigation Findings - Wufangzhai's response indicated that the likelihood of a band-aid being included in the product is very low, and they are awaiting physical samples for further analysis [5]. - The band-aid shown in the consumer's video was described as being in a folded state, which raises questions about how it could have entered the product [5]. Industry Context - Wufangzhai, known as the "first stock of rice dumplings" in the A-share market, reported a revenue of approximately 2.251 billion yuan in 2024, a year-on-year decline of 14.57%, with rice dumpling sales dropping by 20.9% [9]. - The production and sales figures for rice dumplings showed a decrease in production by 11.71% and sales by 20.92% compared to the previous year [10].