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消费舆警指数|来伊份粽子异物事件暴露“代工之殇”,食品企业如何守住质量安全底线?
21世纪经济报道记者 张赛男 上海报道 编者按:消费者的信任与喜爱,是面向大众的消费企业最宝贵的市场资源。近年来,随着消费品牌与公 司经营全流程环节的绑定程度不断加深,每一次消费产品舆情的出现、演变和定调,既考验其品牌长期 建设和应急策略的有效性,也反映了其整体企业文化与运作机制中的特征。 南方财经全媒体·21世纪经济报道消费新闻部长期关注消费类企业的舆情动态,在跟进新闻动态、传递 有效信息和反映消费者诉求的基础上,希望以每一次典型舆情案例的出现和应对为切口,观察企业在面 对突发性公共事件和舆论环境变化时的处理过程,从而以更全面的视角看待企业在品牌、市场运营管理 中的得失,从而为行业做出预警和警示。 为此,南财·21消费新闻部综合企业在舆情预警与回应中涉及的公开操作维度,形成量化评分机制—— 具体而言,包含舆情管理及响应、舆情回应、事件处理、品牌影响四个一级指标和预防机制、回应直接 度、信息透明度、处理长效性等14个二级指标,按照百分制根据重要性对不同指标赋值并打分,并以 《消费舆警指数》对企业的应对速度、态度与有效度进行分析评价,为企业品牌管理与消费者的品牌认 知提供参考。 舆情事件:来伊份蜜枣粽产品被指吃 ...
全面下架、补偿!来伊份最新回应“粽子事件”
Xin Lang Cai Jing· 2025-05-12 07:33
Group 1 - The core issue revolves around a food safety incident involving Laiyifen, where a consumer reported finding a suspected blood-stained band-aid in a zongzi product [1][2] - Laiyifen has taken immediate action by recalling the affected batch of honey date zongzi and offering consumers the option for refunds or exchanges, along with additional compensation [3][5] - The incident has raised public concerns about food safety, particularly regarding seasonal food products, and has led to the product being removed from both online and offline sales channels [2][3] Group 2 - Laiyifen has established a special task force to investigate the claims made by consumers, although they have not yet obtained the physical evidence for further analysis [7] - The company has faced scrutiny over its quality control practices, especially given its reliance on contract manufacturing, which has previously led to numerous complaints about food quality [9] - The incident poses a significant challenge for both Laiyifen and its contract manufacturer, Wufangzhai, in rebuilding consumer trust following the food safety concerns [9]
来伊份总裁回应:涉事粽子为五芳斋生产,“熟食不可能带血”
Nan Fang Du Shi Bao· 2025-05-12 06:43
Core Viewpoint - A consumer complaint regarding a "bloodied band-aid" found in a rice dumpling from Laiyifen has raised significant market attention, prompting the company to initiate an investigation and take corrective actions [3][4]. Company Response - Laiyifen has established a special team to investigate the incident and has committed to covering all medical expenses for consumers affected by the foreign object found in the rice dumpling [2]. - The company has removed the affected batch of rice dumplings (produced on April 2, 2025) from shelves and is offering consumers the option to return or exchange the product, along with additional compensation [2]. Production and Quality Control - Laiyifen emphasized that each step in the production process has dedicated inspection personnel, and strict management protocols are in place regarding employees using band-aids [4]. - The company clarified that the rice dumpling in question was produced by Wufangzhai, a reputable partner, and that their quality control team is actively investigating the production process [4][5]. Investigation Findings - Wufangzhai's response indicated that the likelihood of a band-aid being included in the product is very low, and they are awaiting physical samples for further analysis [5]. - The band-aid shown in the consumer's video was described as being in a folded state, which raises questions about how it could have entered the product [5]. Industry Context - Wufangzhai, known as the "first stock of rice dumplings" in the A-share market, reported a revenue of approximately 2.251 billion yuan in 2024, a year-on-year decline of 14.57%, with rice dumpling sales dropping by 20.9% [9]. - The production and sales figures for rice dumplings showed a decrease in production by 11.71% and sales by 20.92% compared to the previous year [10].
全面下架!来伊份、五芳斋最新回应
新华网财经· 2025-05-12 05:05
针对"粽子中吃出疑似带血创可贴"的消费者投诉,来伊份与产品代工企业五芳斋5月12日双双给出最 新回应。 来伊份5月12日早间发布公告称,公司在关注到舆情的第一时间已启动全链路调查程序,并积极与相关 消费者沟通,确保消费者的健康与权益得到保障。同时, 已对本批次蜜枣粽产品进行下架处理,消费 者可在就近门店退换货,并获得相同金额的额外补偿 。 "我们在配合来伊份和政府部门进行调查中,会持续更新信息。"5月12日上午,五芳斋总经理马建忠独 家回应记者称。 截至午间收盘,来伊份报13.21元/股,下跌0.23%;五芳斋报21.12元/股,下跌1.17%。 消费者投诉称粽子吃出异物 5月10日,IP地址显示为江苏的一位消费者连发两条视频投诉,称在来伊份的粽子中吃出疑似带血创可 贴的异物,要求来伊份官方给出一个明确的回应。 根据投诉视频,涉事产品为来伊份蜜枣粽。涉事产品外包装显示,该产品受委托单位为浙江五芳斋实业 股份有限公司。 5月11日下午,该消费者在短视频平台更新事件后续称,11日上午已带小孩去医院检查传染病各项指 标,结果显示目前没有被感染。"但医生说传染病大概有潜伏期,大概三个月。公司过来想把样本拿走 检测,我 ...
来伊份回应“粽子吃出带血创可贴”:全面下架
证券时报· 2025-05-12 04:26
紧急公告。 来伊份5月12日早间发布公告,近日,上海来伊份股份有限公司(以下简称"公司")关注到公司蜜枣粽产品的相关舆情,公司管理层对此高度重视,第一时间 组织专项工作小组对相关问题进行全面核查,现予以说明。 公告称,公司深知产品品质与消费者体验是重中之重。公司在关注到舆情的第一时间已启动全链路调查程序,并积极与相关消费者沟通,确保消费者的健康 与权益得到保障。同时,公司已全面下架本批次蜜枣粽产品,消费者可选择就近门店进行退换货,并可得到相同金额的额外补偿。公司将对相关问题进行全 面调查,后续调查结果会及时向广大消费者公布。 来伊份表示,公司一直秉持实事求是、客观理性的态度处理和解决任何问题,始终坚持服务好每一位消费者。同时也欢迎广大消费者、社会各界朋友,用大 家对来伊份的关爱之心,帮助与支持公司不断进步成长。 综合自:公司公告、南方都市报 责编:李丹 校对: 赵燕 版权声明 证券时报各平台所有原创内容,未经书面授权,任何单位及个人不得转载。我社保留追 究相关 行 为主体法律责任的权利。 转载与合作可联系证券时报小助理,微信ID:SecuritiesTimes END 消费者视频截图 点击关键字可查看 来伊份 ...
小米SU7 Ultra陷争议,数百名车主要求退车;字节跳动陈林离职创业消息不实;“胖都来”大卖场老板:考虑换名字丨邦早报
创业邦· 2025-05-12 00:05
完整早报音频,请点击标题下方小耳机收听 【中美经贸高层会谈取得了实质性进展,达成了重要共识】 5月10日至11日,中美双方在瑞士日内瓦 举行经贸高层会谈。中方代表团在新闻发布会上表示,双方就彼此关心的经贸问题开展了深入交流。 会谈氛围是坦诚的、深入的、具有建设性的,取得了实质性进展,达成了重要共识。双方一致同意建 立中美经贸磋商机制,明确双方牵头人,就各自关切的经贸问题开展进一步的磋商。中美双方将尽快 敲定有关的细节,并且将于5月12日发布会谈达成的联合声明。(新华社) 【抖音元老陈林离职创业?知情人士:不实消息】 有消息称,字节原高级副总裁、前教育业务负责 人陈林已离职创业,与科大讯飞前高管王卓共同创立"银河智学",注册"小鹿爱学"商标,预计8月推 出面向学校的AI教育产品。对此,接近字节的知情人士表示,陈林离职为不实信息。公开资料显示, 陈林2012年加入字节,曾担任多款核心产品的产品经理,2018年底,陈林出任今日头条CEO;两年 后又被任命为大力教育CEO。(搜狐) 【多名小米SU7 Ultra车主要求退车!有人称"两个孔就是装饰",与宣传功能不符】 5月11日消息, 近日,小米SU7 Ultra碳纤 ...
中美经贸高层会谈取得实质性进展,达成重要共识;泽连斯基:乌方已做好与俄会谈准备;汇源果汁回应唱衰言论;苹果降价超1000元丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-05-11 21:39
Group 1: US-China Economic Talks - The high-level economic talks between China and the US held in Geneva resulted in substantial progress and important consensus [4] - Both sides agreed to establish a US-China economic consultation mechanism and clarify the leaders responsible for further discussions on economic issues [4] Group 2: Automotive Industry - In April, the retail sales of passenger cars in China reached 1.755 million units, marking a year-on-year growth of 14.5%, the highest growth rate for April in nearly a decade [6] - The cumulative retail volume for the first four months of the year was 6.872 million units, with a year-on-year increase of 7.9% [6] Group 3: Real Estate Market - The "single price land king" project in Shanghai's Xuhui Riverside achieved a sales amount of 6.988 billion yuan, with all 120 units sold out on the first day of opening [14] - The average price of the project was approximately 19.5 million yuan per square meter, reflecting strong demand in the luxury housing market [14] Group 4: Company Responses to Market Events - Huyuan Juice issued a statement denying negative rumors about the company, emphasizing its commitment to protecting its brand reputation [12] - Chengfei Integration announced that there had been no significant changes in its operational situation or external environment, addressing stock price fluctuations [15]
真“带血工厂”、纯“手工制作”,吃出“带血创口贴”打工人破防了
凤凰网财经· 2025-05-11 13:13
来源丨凤凰网财经 " 哪怕我吃到过苍蝇,都不会这么气愤,这是人血呀 " ,近日,有消费者连发两条视频,表示在来伊份门店 购买粽子,给宝宝喂食到一半时,吃出了带血的创口贴 , 引发热议 。 在其拍摄的视频中,装粽子的 碗中 出现了疑似创可贴的异物。根据曝光的粽子包装,涉事产品为来伊份蜜 枣粽,在一则相关视频下,有疑似为该消费者的账号留言表示,自己最初拍摄的视频已经被强制下架, " 现在就想要个说法 " 。 作为 " 休闲零食第一股 " ,来伊份于 1999 年在上海成立, 2016 年上市,主要通过委托生产的方式在全 渠道销售自主品牌休闲零食。截至 5 月 9 日,其股价为 13.24 元 / 股,跌幅 2% ,总市值 44.28 亿元。 值得注意的是,这一事件 " 粽子大王 " 五芳斋也卷入其中,这为即将到来的端午节粽子商品的消费,埋下 阴影。 01 涉事粽子,五芳斋为其代工? 大品牌的品控也让人失望,尽管消费者已经有了一颗强心脏,但出现带血的创口贴,依旧能让人破防。 南方都市报报道中提到,该消费者在评论区表示,该产品生产工厂与五芳斋是同一家。 | 营养成分表 | | C | | --- | --- | -- ...
女子投诉来伊份粽子吃出带血创可贴 公司回应
news flash· 2025-05-11 10:43
江苏一名消费者苏女士5月10日发视频投诉称在 来伊份的粽子中吃出异物。苏女士在视频中表示,给小 孩喂粽子,在里面发现了带血的创可贴,并要求来伊份官方给一个明确的回应。根据消费者发布的视 频,涉事产品为来伊份蜜枣粽。来伊份相关负责人回应称,对于反映的问题,企业深感抱歉,已第一时 间启动全链路调查程序,确保消费者权益得到保障。来伊始终秉持对消费者负责的态度,积极解决问 题。目前,该款粽子已全店下架。 (看看新闻) ...