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奥莱不再是“尾货卖场”:奢侈品门店门可罗雀,体育运动门口排长龙
Di Yi Cai Jing Zi Xun· 2026-02-24 12:18
2026.02.24 本文字数:2393,阅读时长大约4分钟 作者 |第一财经 刘晓颖 只要不出门旅行,杨亚楠几乎在节日假期都会安排一天带上一家老小去奥特莱斯(下称"奥莱")购物, 这个春节也不例外。 同杨亚楠一样的人不在少数。近几年,每逢春节、元旦、国庆等节假日,全国各大奥莱都会迎来消费峰 值,停车场排起长龙、热门店铺限流、收银台前排起长队成为常态。 相关数据显示,奥莱已经成为商业零售领域的重要增长极之一。据中国商业联合会奥特莱斯分会统计, 2024年7月至2025年6月间,全国205个品质化奥特莱斯项目实现销售额1800亿元,同比增长8.9%,客流 量近9亿人次,同比增幅达12.5%。 并非"尾货处理站" 对于很多国人来说,去奥莱就是"买买买"。但近几年,随着翻新升级,国内的奥莱已不再是单纯的"尾 货卖场",更像是一个"可停留、可社交、可放松"的城市生活中转站。 这个春节,杨亚楠的表姐一家在上海游玩了几日。在杨亚楠的建议下,迪士尼的两日行程放在最后,游 玩过乐园后,杨亚楠又带表姐一家去逛了附近的比斯特购物村,"玩了吃了逛了买了,满载而归。" 换而言之,近郊奥特莱斯解决了性价比和高品质的对立,实现了都市便捷 ...
奥莱不再是“尾货卖场”:奢侈品门店门可罗雀,体育运动门口排长龙
Di Yi Cai Jing· 2026-02-24 09:47
奥特莱斯已从传统的尾货卖场转型为集购物、休闲、亲子娱乐与微度假于一体的综合性商文旅目的地。 这个春节,杨亚楠的表姐一家在上海游玩了几日。在杨亚楠的建议下,迪士尼的两日行程放在最后,游玩过乐园后,杨亚楠又带表姐一家去逛了附近的比斯 特购物村,"玩了吃了逛了买了,满载而归。" 换而言之,近郊奥特莱斯解决了性价比和高品质的对立,实现了都市便捷与郊区环境之间的平衡,"吃喝玩乐购"一站式的模式解决了许多家庭的需求,成了 "近郊旅行目的地"。一些常去奥莱的消费者向记者表示,如今线下购物的意义不再是单纯购物,去奥莱更多的是"逛"与"玩"。 只要不出门旅行,杨亚楠几乎在节日假期都会安排一天带上一家老小去奥特莱斯(下称"奥莱")购物,这个春节也不例外。 同杨亚楠一样的人不在少数。近几年,每逢春节、元旦、国庆等节假日,全国各大奥莱都会迎来消费峰值,停车场排起长龙、热门店铺限流、收银台前排起 长队成为常态。 相关数据显示,奥莱已经成为商业零售领域的重要增长极之一。据中国商业联合会奥特莱斯分会统计,2024年7月至2025年6月间,全国205个品质化奥特莱 斯项目实现销售额1800亿元,同比增长8.9%,客流量近9亿人次,同比增幅达 ...
美股体育运动品牌盘前普跌
Mei Ri Jing Ji Xin Wen· 2026-01-20 12:05
Group 1 - The core viewpoint of the article indicates a decline in the stock prices of major sports brands in the US market, with Nike experiencing a drop of 2.5% and Under Armour and Lululemon both falling by 2.8% [1]
逛展直呼“太惊喜”!进博会这些潮品、美食承包你的期待
Guo Ji Jin Rong Bao· 2025-11-09 13:35
Core Insights - The eighth China International Import Expo (CIIE) showcases a variety of global high-quality resources, highlighting the strong appeal of the Chinese market and the trend of consumption upgrades [1][19] - The event features innovative products and technologies, particularly in the consumer goods and food sectors, emphasizing the integration of health and quality in consumer choices [15][17] Consumer Goods Sector - The consumer goods exhibition area is noted for its fashionable and interactive displays, featuring advanced sports equipment and creative smart home appliances [3][8] - MULTIPURE introduced a whole-house mineral water system, showcasing its capabilities in providing clean water for various household needs [5] - Mootaa launched two innovative products, including a green natural cleaning series and an eco-friendly packaging solution, receiving recognition for its commitment to sustainability [7][12] Food Products Sector - The food products exhibition area offers a rich array of free tastings and interactive experiences, with a focus on global flavors and health trends [15][17] - The Light Food Group's exhibition features a variety of international delicacies, emphasizing the narrative of quality from farm to table [15] - The company Laiyifen signed strategic procurement agreements worth 250 million RMB with global food giants, marking a record high for the expo [16] Health and Wellness Trends - Health weight management and the silver economy are highlighted as key themes at this year's expo, with products catering to health-conscious consumers [17] - New Zealand's New Zealand Dairy introduced a high-protein milk product, reflecting advancements in nutritional value and supply chain efficiency [18] Long-term Confidence in the Chinese Market - Companies participating in the expo express strong confidence in the Chinese market, citing improved business environments and opportunities for growth [19][20] - ASICS emphasizes the importance of the expo for deepening interactions with Chinese consumers and continuously optimizing products based on user feedback [20] - Karcher highlights its successful participation in previous expos, leading to significant orders and market penetration in various Chinese cities [20][21]
优化供给释放健康消费潜力
Jing Ji Ri Bao· 2025-10-23 21:42
Core Viewpoint - The Ministry of Commerce and nine other departments have issued a notice to expand service consumption, particularly in the healthcare sector, by relaxing market access and increasing the supply of quality services [1] Group 1: Health Consumption Overview - Health consumption encompasses a wide range of industries and can be understood from multiple perspectives, including basic and development-oriented consumption [2] - Basic health consumption focuses on disease treatment and quality of life improvement, while development-oriented consumption targets disease prevention and health promotion [2] - The shift from basic to development-oriented health consumption is driven by an increase in residents' health literacy [2] Group 2: Consumption Content - Health consumption includes both goods and services, with goods comprising common medications, medical devices, and health supplements, while services include medical care, health management, and health insurance [2] - As income levels rise, there is a notable shift towards health-promoting services such as sports, health tourism, and wellness care [2] Group 3: Supply Side of Health Consumption - The health consumption market supply includes direct consumer goods and services, such as health promotion services and pharmaceutical distribution, but excludes healthcare infrastructure and indirect services [3] - The quality of health consumption is significantly influenced by the supply of intermediate goods and productive services within the healthcare industry [3] Group 4: Policy Recommendations - It is essential to increase public spending in the health sector, particularly for low-income groups, and to enhance the quality of basic medical services [4] - The government aims to promote the integration of "Internet + healthcare" services into insurance payment systems and to expand the openness of the health industry [4] - The focus will be on attracting foreign investment and expertise in healthcare services, as well as relaxing regulations for foreign partnerships in medical institutions [4]
又一家茶饮公司上市了;斯凯奇宣布退市;海底捞开了一家面包店 | 品牌周报
36氪未来消费· 2025-05-11 07:59
Group 1: Company Listings and Performance - Hu Shang A Yi, a tea beverage company, went public in Hong Kong on May 8, raising approximately HKD 270 million with a final share price of HKD 158.4, giving it a market capitalization of HKD 16.6 billion [2] - As of the end of 2024, Hu Shang A Yi reported a revenue of CNY 3.285 billion, a year-on-year decline of 1.9%, and a net profit of CNY 329 million, down 15.2% [2] - Skechers announced its acquisition by 3G Capital for over USD 9 billion at USD 63 per share, with the deal expected to close in Q3 2023 [4] Group 2: Market Trends and Challenges - Hu Shang A Yi faces challenges with declining operational efficiency and saturation in store growth, with a 20.6% decrease in new franchise stores and a 178% increase in store closures in the first half of 2024 [2] - Skechers' strategic shift to privatization is seen as a move to escape the constraints of public financial disclosures amid uncertainties from U.S. tariff policies affecting its cost structure and profit margins [5] - The baking industry, which Hu Shang A Yi is entering, is characterized by high competition and the need for product innovation and operational capabilities to succeed [7] Group 3: Brand Developments and New Ventures - Haidilao launched a bakery brand "SCHWASUA" in Hangzhou, focusing on low-priced products, as part of its "Pomegranate Plan" to incubate new independent brands [6] - Aesop's first store in China closed after two and a half years, reflecting challenges in balancing brand positioning and local market operations [18] - Lucky Coffee has surpassed 5,400 stores nationwide, with significant sales performance during the May Day holiday, indicating strong growth in the coffee shop sector [19]