在上周举行的戛纳国际创意节上，TikTok推出全新的AI广告功能，该功能可以通过上传图片或一个简短的文字 prompt，进而生成一个5秒钟的广告视频。 Veo3很快在广告行业落地了第一个"爆款"。在上周进行NBA总决赛第二场转播期间，一则由Veo3生成的电视广告登上 了转播画面。这则长达30秒的广告，核心视频内容全部由Veo3制作完成，该广告的制作人PJ Ace在社媒表示："整个广 告制作由一个人完成，共花了2～3天。与传统广告相比，成本降低了95%。" 此前，很多广告公司所采用的AI工具，更多是一种针对某些场景加工的提效手段。Veo3的出现，以及近期TikTok和 Meta下场AI广告工具的动态，都显示着AI广告技术门槛正持续降低的新趋势，一键"傻瓜"式生成将成为中小广告公司/ 品牌方的主流制作方式。 无独有偶，Meta上周宣布升级图像转视频广告工具，允许营销人员利用AI将产品图片转化为多场景视频广告。广告主 最多可上传20张图片来创建视频，并可添加背景音乐和文本。 大厂纷纷下场推广AI广告工具背后，是广告业逐渐被AI"入侵"的现状。根据CTR（央视市场研究）发布的《2025中国 广告主营销趋势调查报告》， ...

研究报告 Research Report 6 Jun 2025 阿里健康 AliHealth (241 HK) FY3/25 财年收入略超市场预期，并表广告业务增厚利润 FY3/25 Revenue Slightly Beat, with the Inclusion of Advertising Business Boosting Profits [Table_yemei 观点聚焦 1] Investment Focus [Table_Info] 维持优于大市 Maintain OUTPERFORM 评级 优于大市 OUTPERFORM 现价 HK$4.50 目标价 HK$5.42 HTI ESG 4.0-4.0-4.0 E-S-G: 0-5, (Please refer to the Appendix for ESG comments) 市值 HK$72.56bn / US$9.25bn 日交易额 (3 个月均值) US$70.20mn 发行股票数目 16,124mn 自由流通股 (%) 31% 1 年股价最高最低值 HK$6.15-HK$2.75 注：现价 HK$4.51 为 2025 年 06 月 02 ...

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown improvement in inventory management and continues to maintain high dividend payouts, with a proposed cash dividend of 0.02 CNY per share and a special dividend of 0.12 CNY, resulting in a total dividend payout ratio of 135% and a dividend yield of 8.75% [2][5] - The company is facing challenges with a decline in revenue and net profit due to sales pressure and inventory issues, but effective cash flow management has led to a positive operating cash flow [2][4] - The company is strategically optimizing its retail store structure and enhancing online sales through a combination of platform e-commerce, content e-commerce, and private domain operations [3][5] Summary by Sections Financial Overview - For FY2025, the company's revenue, net profit attributable to the parent, and operating cash flow were 270.13 billion CNY, 12.86 billion CNY, and 37.55 billion CNY, respectively, reflecting year-on-year changes of -6.6%, -41.9%, and +20.0% [2] - The gross profit margin decreased by 3.4 percentage points to 38.4%, while the net profit margin fell by 2.9 percentage points to 4.8% [4] Store and Sales Performance - The number of stores decreased by 18.3% to 5020, while the average sales area per store increased by 7.2% [3] - Revenue from the main brand and other brands saw declines of 6.1% and 9.9%, respectively, primarily due to weak consumer demand and reduced foot traffic [3] Online and Offline Strategy - The company has over 500 accounts on Douyin and WeChat video accounts, with more than 2,300 mini-program stores, indicating a strong online presence [3] - The company is focusing on enhancing retail experiences and has partnered with high-end brands to expand its product matrix [5] Future Outlook - Short-term improvements in inventory and online sales are expected to offset declines in offline traffic [5] - The company has adjusted its revenue forecasts for FY26-27 down to 263.85 billion CNY and 279.18 billion CNY, with net profit forecasts adjusted to 12.90 billion CNY and 14.52 billion CNY, respectively [5]

事件描述 公司2024 年实现营业总收入/归母净利润/扣非净利润113.97/0.63/0.59 亿元，同比+3%/-18%/-21%；其中 2024Q4 实现营业总收入/归母净利润/扣非净利润30.01/-0.96/-0.98 亿元，同比-10%/亏损/亏损；2025Q1 实现营业总收入/归母净利润/扣非净利润22.12/0.49/0.44 亿元，同比+1%/-1%/-1%。 随着公司进一步优化调整B2B 业务客户结构，有望实现收入稳健成长以及盈利水平的持续改善。公司 已从办公物资采购平台服务商转变成为包括办公物资、MRO、营销物料、员工福利等在内的综合物资 集采服务平台，通过内部结构调整提升MRO 份额占比、同时运用AI 增降本增效有望改善盈利能力。期 待品牌新文具业务品牌贡献增量。新文具业务层面，公司在产品的研发、品质提升、产品情感价值及使 用体验等方面持续投入，在个人及高价值文具市场通过与优质 IP 合作不断推陈出新。此外，期待好视 通业务调整成效显现，有望实现利润正贡献。预计公司2025-2027 年归母净利润2.0/2.5/3.2 亿元，对应 PE25/20/16X。 风险提示 事件评论 1、市场 ...

Investment Rating - The investment rating for the company is "Accumulate" and maintained [7] Core Views - The company is expected to achieve total revenue of 11.397 billion yuan in 2024, with a year-on-year growth of 3%. However, the net profit attributable to the parent company is projected to decline by 18% to 63 million yuan, and the net profit after deducting non-recurring gains and losses is expected to decrease by 21% to 59 million yuan [2][4] - In Q4 2024, the company anticipates total revenue of 3.001 billion yuan, with a year-on-year decline of 10%. The net profit is expected to be a loss of 96 million yuan [2][4] - For Q1 2025, total revenue is projected to be 2.212 billion yuan, with a slight year-on-year increase of 1%. The net profit attributable to the parent company is expected to be 49 million yuan, showing a decrease of 1% [2][4] Summary by Sections Business Performance - The B2B business is estimated to achieve stable growth in 2024, contributing to a total revenue increase of 3%. The revenue from the B2B segment is expected to be 11.352 billion yuan, driven by digital transformation and the use of AI tools to optimize business processes [11] - The SAAS business is projected to generate 4.5 million yuan in revenue, a decrease of 42%, as the company focuses on the smart education sector [11] Profitability - The company's net profit for 2024 is expected to be 63 million yuan, with a net profit of 110 million yuan after excluding goodwill impairment [11] - The gross margin for 2024 is projected to be 8.6%, an increase of 0.2 percentage points. The gross margins for B2B and SAAS businesses are expected to be 8.58% and 10.40%, respectively [11] Future Outlook - In Q4 2024, the company anticipates revenue pressure across all business segments, leading to losses. The B2B revenue is expected to decline by 10%, while SAAS revenue is projected to drop by 52% [11] - For Q1 2025, the company expects a recovery in B2B revenue and positive profitability from the good vision business adjustments [11] - The company aims to optimize its B2B customer structure and enhance its MRO share, leveraging AI for cost reduction and efficiency improvements [11]