传统智慧穿上"新衣"：药膳成年轻人养生"新宠" 中新网吉林11月17日电 题：传统智慧穿上"新衣"：药膳成年轻人养生"新宠" 中新网记者 石洪宇 厨房里，厨师们依照药膳指导师开具的方子，将精选的人参、黄芪、当归等药材进行预处理，再与母 鸡、松花江鱼等主料一同入锅。蒸煮之间，氤氲的药香与食材本味交融弥散，将千年的养生智慧带进今 朝的烟火日常。 17日，在吉林省吉林市举行的中医人参药膳技能竞赛中，18个团队现场烹制近百道药膳。赛事主办方介 绍，中医食疗药膳技艺源远流长，比赛的目的之一是做好创新。 近年来，在中国年轻人群中兴起一股养生热潮。曾经，药膳被视为中老年群体的专利，与"味道糟 糕"和"守旧过时"画上等号。但如今，情况正在发生变化。 36岁的薛云龙是吉林市人民医院中医诊疗中心的主治医师，对中医调理、药膳颇有研究。"这不再是过 去苦涩难咽的中药了。"薛云龙笑称，他希望中药好看、好吃，又能调理身体。 在比赛中推出的药膳作品。 石洪宇 摄 在吉林官参局的网红药膳铺内，玻璃柜台里陈列着十几种药膳饮品，从人参奶茶到枸杞红枣茶，吸引了 像李萌这样的年轻白领。"以前觉得药膳就是苦汤药，没想到人参奶茶这么顺口。"李萌每周都会 ...

Core Insights - The article discusses the rising trend of integrating traditional Chinese medicine (TCM) into modern food and beverage offerings, reflecting a growing interest among younger generations in health and wellness [1][2] - The health and wellness industry in China is experiencing rapid growth, with projections indicating that the herbal tea market will reach 64.27 billion RMB by 2025, growing at a rate of 25.3% annually, and is expected to exceed 100 billion RMB by 2028 [1] Group 1 - The emergence of TCM-themed bars and restaurants, where customers can enjoy herbal cocktails and dishes after receiving a pulse diagnosis, highlights a new business opportunity driven by consumer interest in wellness [1][2] - Various food and beverage products, such as herbal ice cream, medicinal bread, and herbal bubble tea, are becoming increasingly popular, with some brands expanding their operations internationally to countries like Singapore, Malaysia, and Vietnam [2] - Despite the popularity of TCM-infused products, there is skepticism regarding their actual health benefits, leading to a mixed reception among consumers and industry experts [2] Group 2 - The trend is seen as a double-edged sword; while it may lead to potential misuse of herbal remedies without proper understanding, it also offers a pathway for greater acceptance of TCM as consumers become more familiar with its applications [2] - The increasing presence of TCM in everyday food and drink options suggests a cultural shift towards embracing traditional practices in modern lifestyles, particularly among the younger demographic [1][2]

Group 1: Ginseng Industry - Jilin Province is a significant ginseng production area, accounting for 60% of China's output and 40% of the global market, with 80% of the national trading volume [3][5] - Jilin Boda Agricultural and Forestry Biotechnology Co., Ltd. has developed a production base of nearly 100 hectares, producing around 1,000 tons of fresh ginseng annually and offering nearly 350 ginseng products [3][5] - The "High-Quality Development Plan for the Ginseng Industry in Jilin Province (2025-2030)" aims for the industry chain's output value to reach 150 billion yuan by 2027 and exceed 200 billion yuan by 2030 [5] Group 2: Traditional Chinese Medicine and Modern Technology - Jilin Aodong Pharmaceutical Group has transformed from a state-owned enterprise into a modern company with a 122-hectare industrial park, focusing on the integration of traditional Chinese medicine and modern technology [6][8] - The company has implemented a fully automated production line for traditional Chinese medicine granules, ensuring stable and controllable effective components [7][8] Group 3: Sock Industry - The sock industry in Liaoyuan, Jilin Province, produces over 1 billion pairs of socks annually, generating an output value exceeding 12 billion yuan [9][11] - Liaoyuan North Sock Group has developed a complete industrial chain from weaving to sales, with 1,200 enterprises in the park and 41,000 sock machines, producing up to 3.5 billion pairs of socks [11][12] - The company is focusing on innovation, developing high-tech products such as heated ski socks and conductive silver fiber socks, holding 725 patents [12][13] Group 4: Economic Impact and Future Outlook - The emerging industries in Jilin Province are becoming engines for local income generation, providing jobs for around 45,000 people, with skilled workers earning over 5,000 yuan monthly [12][13] - The province aims to enhance its industrial capabilities by attracting upstream enterprises in raw material research and advanced manufacturing to strengthen the entire industrial chain [13][16]

Group 1 - Jilin Province is a major agricultural area, contributing 10% of China's commercial grain, and is rich in resources like ginseng, deer antler, and mushrooms [1] - The transformation of resource advantages into development advantages is being pursued through high-quality development of rural specialty industries [1] - Jilin's ginseng industry is focusing on quality improvement, with companies establishing standardized planting bases to ensure product quality [1][2] Group 2 - Standardized production is crucial for ensuring the quality of local specialty products, as seen in the automated production line for mushrooms in Wangqing County [2] - The use of modern agricultural technology is helping Jilin build a distinctive industrial system, supporting farmers' income amidst low prices for bulk agricultural products [2] - Jilin is implementing a million-acre greenhouse project to enhance the production of various specialty crops and fruits [2] Group 3 - Expanding the agricultural product processing and food processing sectors is essential for better economic returns [3] - Companies are developing new products based on market demand, creating a comprehensive sales system that includes e-commerce and live-streaming sales [3] - The "five unifications" model in mushroom production is enhancing product quality and transitioning traditional agriculture to order-based agriculture [3] Group 4 - Extending the industrial chain and strengthening specialty industries are key strategies for improving agricultural quality and increasing farmer employment [4] - Jilin's agricultural companies are creating job opportunities for local residents, with significant employment numbers reported [4] - Challenges remain in the agricultural processing sector, including short industrial chains and aging equipment [4] Group 5 - Future efforts in Jilin will focus on breaking down policy barriers, fostering market entities, and enhancing brand marketing to support rural revitalization [5]