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从新需求×新供给看中国消费新格局:每一代人都有自己的Labubu
工银国际· 2025-12-16 05:59
Group 1: Macro Economic Insights - The new consumption pattern in China is driven by generational shifts, with each generation having its own cultural symbols, referred to as "Labubu" [1] - The "Implementation Plan" aims to enhance the adaptability of supply and demand, identifying three trillion-level and ten hundred-billion-level consumption hotspots to boost resource allocation efficiency [1] - The Chinese潮玩 market is expected to grow at a compound annual growth rate of approximately 24% from 2022 to 2026, reflecting a structural change in demand [3] Group 2: New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to experiences, influenced by spatial, temporal, and relational dimensions [2] - Consumers are evolving from mere buyers to co-creators of content and emotional transmitters, emphasizing community relationships and cultural identity [2] - The demand for children's products is transitioning from safety features to cognitive development and emotional growth, with a focus on AI-enabled interactive toys [6] Group 3: Supply-Side Innovations - The supply side is undergoing a structural transformation, with flexible production and rapid iteration becoming industry standards, allowing for quick responses to new consumer trends [8] - The "Implementation Plan" emphasizes differentiated supply for various consumer groups, moving from traditional age-based products to lifestyle-based solutions [8] - The silver economy in China is projected to grow from approximately 7 trillion yuan in 2023 to 30 trillion yuan by 2035, indicating a shift towards comprehensive lifestyle solutions for the elderly [7] Group 4: Investment Opportunities - The investment focus is on three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (潮玩, outdoor products, pet supplies, smart wearables, and national trend clothing) [9] - Identifying the next "Labubu" involves assessing emotional needs, sustainable supply systems, and alignment with national development strategies [10]
程实:每一代人都有自己的Labubu︱实话世经
Di Yi Cai Jing· 2025-12-15 12:46
Core Insights - The rise of Labubu is not coincidental but a result of generational aesthetics, emotional symbols, and identity expression [1][2] - The "Implementation Plan" provides a systematic framework for the new demand and supply dynamics, emphasizing the importance of capturing emotional trends and creating a sustainable supply chain [1][2][10] Generational Symbols - Each generation has its own Labubu, representing the spirit of the times, from Transformers for the 70s to digital IPs for Gen Z [2] - The changing emotional structures reflect new consumer demands in China, with the "Implementation Plan" targeting three trillion-level and ten hundred-billion-level consumption hotspots [2][4] New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to lifestyles, driven by demographic segmentation and interest-oriented consumption [3] - Changes in consumption dimensions include spatial (from traditional malls to immersive experiences), temporal (from one-time purchases to long-term relationships), and relational (from buyers to co-creators) [3] New Demand Dynamics - The demand for new products is shaped by collective choices across generations, with emotional needs such as identity recognition, emotional healing, and self-narrative being crucial [4][5] - The children's market is evolving towards cognitive development and emotional growth, while the elderly market is shifting from passive care to active quality of life improvements [6][5] New Supply Strategies - New supply-side structural reforms focus on leveraging technology and new models for precise supply-demand matching [7] - Flexible production and rapid iteration are becoming standard, with the ability to quickly respond to new consumer trends [7][8] Investment Opportunities - The investment landscape is becoming clearer with three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (trendy toys, outdoor products, etc.) identified [9] - Key investment criteria include addressing unique emotional needs, having a sustainable supply system, and aligning with national strategic directions [9][10]
兴趣是最好的老师
Hu Xiu· 2025-09-10 05:47
Group 1 - The article discusses the current state of middle school education, emphasizing the importance of student interests, particularly in gaming and anime [1][2] - It highlights the conflict between parents and children regarding gaming, where parents often blame games for poor academic performance [3][4] - The author reflects on their own positive experiences with gaming and technology during childhood, suggesting that these experiences fostered a love for learning and exploration [4][6] Group 2 - The author argues that gaming and technology should not be viewed as detrimental but rather as tools for exploration and learning [8][10] - The article critiques the utilitarian mindset of many parents, who believe that every activity must have immediate educational benefits [8][10] - It emphasizes the need for parents to understand and engage with their children's interests in gaming and technology to foster a healthy relationship with these mediums [12][14] Group 3 - The author proposes strategies for parents to introduce quality gaming experiences to their children, suggesting that exposure to high-quality games can mitigate the allure of addictive mobile games [13][14] - The article discusses the importance of educating children about the gaming industry, including its economic aspects, to foster a deeper understanding and critical thinking [14][15] - It highlights the social aspect of gaming, noting that many children are drawn to games not just for entertainment but also for social interaction [16][18] Group 4 - The article concludes by addressing the broader implications of parental attitudes towards children's interests, advocating for a more supportive and understanding approach [20] - It stresses the importance of personal growth for parents in order to effectively guide their children, suggesting that parental development is crucial for fostering a positive educational environment [20]
80后的中年危机
投资界· 2025-03-01 07:35
以下文章来源于凤凰WEEKLY ,作者卢伊 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 一个时代。 记者丨卢伊 编辑丨段文 新媒体编辑|闫如意 来源 | 凤凰WEEKLY (ID:phoenixweekly) 80后的中年危机,来得格外的迅猛。 青山资本在年度消费报告《35岁,中国式中年》中指出,尽管全球范围内的中年危机往往在四五十岁才逐渐显现。 但在中国,随着产业结构、劳动者教育水平的高速变化,35岁以上的劳动力正在被市场出清。 无数政策优惠、就业求职、婚育观念等,也将35岁作为一道门槛,过之即弃。 "好像35岁有一道无形的门,走进去了便'隐入尘烟'。" 在这份报告推出的2024年,35岁有了更为具体的指代——他们出生于1989年,是80后中的最后一批。 尽管他们距离通常意义上的"中年"仍有一定距离,但当35岁成为迈入中年的新标准,这意味着: 整个80后群体已集体步入中年,提前直面来自职场、家庭和社会的中年危机。 80后,这是一个拥有2.2亿人口的庞大群体,他们是中国第一代独生子女,也是教育改革的试验品、东西方思想碰撞的产物。 中国社会科学院研究员沈杰曾指出,这代人出生在改革开放开启的80年代, ...