今天分享的是：2025药食同源市场趋势洞察 报告共计：23页 2025年药食同源市场持续扩容，主流电商平台销售额达1266.3亿元，同比增长28.9%，均价稳步提升至74.5元/件，中高端产品占比扩大。消费者健康需求凸 显，社媒关注度激增，MAT2025相关发帖量达88.3万篇，同比增长71.9%，热门话题聚焦年轻人需求，将药食同源成分融入茶饮、奶茶等日常品类。人群方 面，男性关注度显著提升至43.0%，50岁以上群体为核心，低线城市覆盖扩大。核心品类中，保健食品以杜仲叶、西洋参等为核心，中西成分复配成趋势； 传统滋补品向便携即食、零食化升级；食品饮料领域，中西式糕点、茶饮为核心应用载体，成分科学复配成为主流。市场呈现从单一成分到多元复配、泛养 生到精准定制、全场景覆盖的发展趋势，姜黄、黄芪等为高潜力成分。 以下为报告节选内容 ０１ 药食同源市场概! Contents目录 S 02 三大核心品类表] 03 药食同源趋势总组 Part1药食同源市场概览 食疗滋补在消费者中意愿强烈, 营养健康食品市场涨势迅猛 健康养生人群改善健康的方式 2024年 消费者常见健康困扰 消费者对中式养生态度 精力不济 42% 购买 ...

Core Insights - The report indicates a strong growth momentum in the medicinal food market driven by increasing health concerns among consumers, such as sub-health and poor sleep quality, leading to a rising demand for health maintenance products [1][11][19] - The market is characterized by expansion in scale, diversification of consumption, and significant product innovation [1][19] Consumer Trends - Over half of the health-conscious population opts for dietary therapy to improve health, with 28% highly focused on traditional Chinese health practices [1][11] - Social media has become a core platform for market engagement, with 883,000 posts related to medicinal food during the MAT2025 period, reflecting a 71.9% year-on-year increase [1][8] - The focus of discussions is primarily on younger demographics, with trending products like new-style tea and herbal milk tea gaining popularity [1][8][9] - Male interest in medicinal food has significantly increased, with the core consumer group being individuals aged 50 and above, and growing attention from lower-tier cities [1][15][18] Market Overview - The online medicinal food market has shown a fluctuating upward trend in sales volume and revenue over the past three years, with a reported sales revenue of 126.63 billion yuan during MAT2025, marking a 28.9% increase year-on-year [1][19][20] - The average price of products has steadily increased, indicating enhanced product value and a growing share of mid-to-high-end products in the market [1][19] Core Product Categories - The three main product categories—health supplements, traditional tonics, and food and beverages—exhibit distinct growth characteristics: - Health supplements saw a revenue increase of 45.7%, with emerging ingredients like Eucommia leaves experiencing rapid growth [2][27] - Traditional tonics grew by 18.7%, with ingredients like almonds and Gastrodia elata showing significant increases, while products are evolving towards convenience and snack formats [2][27] - Food and beverages grew by 12.6%, outpacing the overall market growth, with ingredients like Rehmannia and Angelica quickly penetrating the market [2][27] Ingredient Trends - The medicinal food market has shifted from a broad health focus to more precise customization, with segments like gut health and cardiovascular care experiencing explosive growth [2][11] - Ingredient applications are moving from single to compound formulations, with products like Five Red Soup and Seven White Drink performing exceptionally well [2][11] Emerging Ingredients - Core ingredients such as donkey-hide gelatin and goji berries maintain a stable market base, while turmeric and astragalus are identified as high-potential ingredients with significant growth rates [21][24]

Core Insights - China's foreign trade demonstrates strong resilience amid a complex external environment, with a total import and export value of 37.31 trillion yuan, reflecting a year-on-year growth of 3.6% in the first ten months of the year [2] - The export structure is diversifying, with exports reaching 22.12 trillion yuan, a growth of 6.2%, while imports remained stable at 15.19 trillion yuan [2] - The trend of cultural products "going global" is accelerating, indicating a shift in China's export competitiveness from "cost and scale advantages" to "cultural value and brand premium" [1][4] Trade Performance - In October, the total value of goods trade was 3.7 trillion yuan, with exports at 2.17 trillion yuan and imports at 1.53 trillion yuan [2] - The foreign trade maintained growth for nine consecutive months, showcasing significant resilience despite external shocks [2] - Factors affecting the short-term fluctuation in October's export growth include a high base from the previous year, the timing of the Mid-Autumn Festival, and the impact of high tariffs from the U.S. [2] Market Diversification - Chinese enterprises are successfully reducing reliance on traditional markets, with major markets identified as the Middle East, EU, ASEAN, and Latin America [3] - Nearly 70% of surveyed enterprises reported that their order amounts are stable or growing compared to the previous year, indicating a positive outlook for future exports [3] Cultural Products and Health Consumption - The global market for health consumption is valued at over 10 billion USD and is experiencing rapid growth, with traditional health products gaining popularity overseas [5] - The rise of new Chinese-style clothing, such as the Ma Mian skirt, reflects a growing international recognition of Chinese cultural aesthetics [5] - The export of cultural products is evolving from mere product output to cultural output, enhancing brand value and expanding new growth avenues for foreign trade [6]

Core Viewpoint - The "Digital Commerce Longjiang · Enjoy Quality Products" Double Eleven Shopping Carnival aims to boost consumer confidence and market vitality in Heilongjiang Province, leveraging the key consumption period of "Double Eleven" to promote local products and digital commerce integration [1][3][9] Group 1: Event Overview - The event is organized by the Heilongjiang Provincial Department of Commerce and the Mudanjiang Municipal Government, with various local organizations collaborating to enhance consumer engagement [1][3] - The carnival will run from October 31 to November 15, utilizing an "online + offline" model to create immersive and high-quality shopping experiences [8] Group 2: Objectives and Strategies - The Heilongjiang Provincial Department of Commerce emphasizes the integration of digital commerce with traditional industries to unleash domestic demand and invigorate market activity [3][9] - The event aims to establish a new consumption promotion platform that combines online and offline efforts, involving government guidance, market operations, and community benefits [3] Group 3: Local Product Promotion - Mudanjiang City is positioned as the main venue, showcasing local advantages in green food, forest products, and cultural tourism resources to promote "Longjiang Good Products" nationwide [5][7] - Local businesses, such as Ning'an North Domain Rare Forest Food Co., have successfully utilized e-commerce platforms to expand their market reach, achieving significant sales during previous Double Eleven events [7] Group 4: E-commerce Ecosystem - The event will feature a live streaming matrix across the province, connecting various cities to enhance consumer interaction and promote local specialties [8] - The thriving e-commerce ecosystem in Heilongjiang is a result of the Provincial Department of Commerce's efforts in nurturing market entities and optimizing policy environments [9]

Core Insights - The health supplement industry in China is expected to maintain a growth trend in the medium to long term, driven by regulatory improvements and effective demand, supply, and channel dynamics [1][2] Group 1: Industry Growth Drivers - Three main factors are driving the growth of the health supplement industry: 1. Channel shift from offline to online, enabling more precise marketing and stimulating consumer demand [1] 2. Increased health awareness due to experiences with COVID-19 and an aging population [1] 3. Diversification of health supplement categories and consumption scenarios attracting younger consumers [1] Group 2: Market Segmentation - Dietary supplements are the primary consumption area, projected to account for 55.98% of the market size in 2024, with a decreasing market concentration (CR5 at 27.6%) [2] - The traditional nourishment market has stagnated due to the "Qianjian incident," facing challenges in both volume and price [2] - The sports nutrition market, while small, is growing rapidly with a CAGR of 8.64% from 2010 to 2024, indicating significant growth potential as fitness concepts become more popular [2] - The children's health segment is also growing, with a CAGR of 8.37% from 2010 to 2024, despite a declining birth rate [2] - The weight management market has shown volatility, with a negative growth in 2022, but still holds potential for future growth due to rising health awareness [2]