如何推动茶产业 和酿酒产业提质 升级？官方解读 来了→_南方+_ 南方plus 2月14日，工业 和信息化部联合 商务部、文化和 旅游部、市场监 管总局、中华全 国供销合作总社 印发《茶产业提 质升级指导意见 （2026—2030 年）》，联合人 力资源社会保障 部、市场监管总 局印发《酿酒产 业提质升级指导 意见（2026— 2030年）》，加 快推动茶产业和 酿酒产业高质量 发展。 如何推动两大产 业提质升级？未 来发力点在哪 里？工业和信息 化部发布了官方 解读。 茶产业和酿酒产 业是我国传统优 势产业和基础民 生产业，具有根 植性、完整性和 旺盛生命力，在 稳增长、促消 费、育特色、保 民生、扬文化等 方面发挥重要作 用。习近平总书 记高度重视我国 茶产业和酿酒产 业提质升级，在 多个场合作出系 列重要指示，为 产业发展指明了 方向、提供了根 本遵循。当前形 势下，推动茶产 业和酿酒产业提 质升级具有重要 意义。 一是有助于稳定 工业经济运行， 助力经济持续回 升向好。茶产业 和酿酒产业规模 庞大，带动作用 强，税收贡献 大，是经济运行 稳中有进的重要 基石。茶产业和 酿酒产业总规模 超2万亿元，其 ...

Group 1 - The tea industry and liquor industry in China have a combined scale exceeding 2 trillion yuan, with significant contributions to tax revenue and economic stability [1][2] - By 2025, the revenue of large-scale refined tea processing enterprises is expected to exceed 120 billion yuan, with the entire industry chain scale surpassing 1 trillion yuan and creating over 6 million jobs annually [1][2] - The liquor industry is projected to achieve revenues of over 820 billion yuan by 2025, with advancements in digital transformation, green development, and brand building [2] Group 2 - The development quality of the tea and liquor industries has been continuously improving since the 18th National Congress, with a rapid pace of transformation and upgrade [2] - A significant portion of tea and liquor brands have been recognized on international platforms, showcasing Chinese cultural charm [2] - New business models such as "satellite+" tea planting, smart factories, new-style tea drinks, and tea tourism integration are accelerating in the tea industry [1][2]

转自：中国新闻网 "冬奥期间的客房半年前就基本订满，这段时间入住率一直很高。"华人老板陈晓丹在米兰经营着一家酒 店，随着冬奥会的到来，酒店生意迎来一波热潮。每天清晨七八点，一楼餐厅里不同语言此起彼伏，几 乎人手一杯意式咖啡，谈论着赛场内外的见闻与故事。 这家名为帕尔马的酒店，因步行十余分钟即可抵达冬奥主媒体中心，成为不少媒体记者的首选下榻之 所。 "最近入住的，不仅有中国记者，还有来自德国、法国、日本、韩国的客人，确实比以往热闹很多。"陈 晓丹操着一口略带江浙口音的中文介绍道，"不过，看到中国人还是格外亲切。我们也会给中国游客推 荐周边好吃好玩的地方，希望他们在这里住得舒心、玩得开心。" 当 地时间2月13日，意大利米兰，华人老板陈晓丹在帕尔马酒店前台。中新社记者 单璐 摄 为迎接客流高峰，酒店提前备齐各类物资，适当延长早餐供应时间，并根据不同国家客人的需求作出调 整，尽可能提供便利。"我们虽然不在赛场内，但也算是在为赛事服务。"她笑着说。 帕尔马酒店距离米兰华人街不远，步行十余分钟即可到达。在这片已有百年历史的街区，既有传统的中 医药馆、中国商超，也有紧跟国内潮流的美甲店、奶茶店，各类店铺鳞次栉比，新旧交融 ...

Core Insights - The report indicates a strong growth momentum in the medicinal food market driven by increasing health concerns among consumers, such as sub-health and poor sleep quality, leading to a rising demand for health maintenance products [1][11][19] - The market is characterized by expansion in scale, diversification of consumption, and significant product innovation [1][19] Consumer Trends - Over half of the health-conscious population opts for dietary therapy to improve health, with 28% highly focused on traditional Chinese health practices [1][11] - Social media has become a core platform for market engagement, with 883,000 posts related to medicinal food during the MAT2025 period, reflecting a 71.9% year-on-year increase [1][8] - The focus of discussions is primarily on younger demographics, with trending products like new-style tea and herbal milk tea gaining popularity [1][8][9] - Male interest in medicinal food has significantly increased, with the core consumer group being individuals aged 50 and above, and growing attention from lower-tier cities [1][15][18] Market Overview - The online medicinal food market has shown a fluctuating upward trend in sales volume and revenue over the past three years, with a reported sales revenue of 126.63 billion yuan during MAT2025, marking a 28.9% increase year-on-year [1][19][20] - The average price of products has steadily increased, indicating enhanced product value and a growing share of mid-to-high-end products in the market [1][19] Core Product Categories - The three main product categories—health supplements, traditional tonics, and food and beverages—exhibit distinct growth characteristics: - Health supplements saw a revenue increase of 45.7%, with emerging ingredients like Eucommia leaves experiencing rapid growth [2][27] - Traditional tonics grew by 18.7%, with ingredients like almonds and Gastrodia elata showing significant increases, while products are evolving towards convenience and snack formats [2][27] - Food and beverages grew by 12.6%, outpacing the overall market growth, with ingredients like Rehmannia and Angelica quickly penetrating the market [2][27] Ingredient Trends - The medicinal food market has shifted from a broad health focus to more precise customization, with segments like gut health and cardiovascular care experiencing explosive growth [2][11] - Ingredient applications are moving from single to compound formulations, with products like Five Red Soup and Seven White Drink performing exceptionally well [2][11] Emerging Ingredients - Core ingredients such as donkey-hide gelatin and goji berries maintain a stable market base, while turmeric and astragalus are identified as high-potential ingredients with significant growth rates [21][24]

Core Viewpoint - The article highlights the cultural and tourism development in Fuchuan Ancient City, Guangxi, leveraging intangible cultural heritage to enhance local tourism during the Spring Festival [1]. Group 1: Cultural and Tourism Development - Fuchuan Ancient City is decorated for the Spring Festival, featuring traditional elements like red lanterns and couplets, creating a festive atmosphere [1]. - Local businesses, such as tea shops and cultural creative industries, are integrating modern trends with traditional culture to attract tourists [1][2]. - The Fuchuan Ethnic Arts Troupe is preparing traditional performances to engage visitors and promote local cultural heritage [4]. Group 2: Economic Impact and Visitor Statistics - It is projected that by 2025, Fuchuan Ancient City will receive 1.07 million visitors, generating a total tourism consumption of 856 million yuan [4]. - Local authorities have invested over 50 million yuan in the restoration of ancient buildings and the promotion of local customs, enhancing the tourism experience [4]. Group 3: Promotion of Intangible Cultural Heritage - Local artisans are creating traditional crafts and offering hands-on experiences to visitors, aiming to broaden the understanding and appreciation of Fuchuan's cultural heritage [4]. - New products, such as gourd wood-burning art, are being developed to reflect local culture and attract tourists [2].

1月19日，餐饮大数据研究与认证机构NCBD（餐宝典）发布《2026中国茶饮品类发展白皮书》，用硬核数据勾勒出全国茶饮行业的发展图景。 其中给人留下深刻印象的是对各省份茶饮内卷程度的排名，广东以断层领先的内卷指数成为茶饮内卷最严重的省份，"两广"及东南沿海省份则共同构成了 行业内卷的核心区域。 | 排名 | 集स | 茶饮内卷指数 | 排名 | हस्त | 茶饮内卷指数 | | --- | --- | --- | --- | --- | --- | | 1 | 广东 | 88.39 | 11 | 重庆 | 39.87 | | 2 | 广西 | 68.00 | 12 | 四川 | 38.96 | | 3 | 福建 | 52.58 | 13 | 贵州 | 38.96 | | 4 | 北京 | 50.32 | 14 | 河北 | 38.25 | | 5 | 江苏 | 49.08 | 15 | 上海 | 37.05 | | 6 | 宁夏 | 47.16 | 16 | 湖南 | 35.56 | | 7 | 浙江 | 46.27 | 17 | 山西 | 34.68 | | 8 | 安徽 | 45.96 | 18 | 黑 ...

Group 1 - The core viewpoint of the article highlights the integration of technology and traditional tea production in Huangshan, leading to a significant transformation in the tea industry [1][3][4] - The introduction of the Tai Ping Hou Kui geographical indication protection certification trademark has enhanced consumer trust and transparency in the tea market, allowing customers to trace the product's origin easily [1] - Huangshan's tea industry has embraced digitalization, with the establishment of a blockchain platform and a city-level tea industry management platform, which have collectively issued over 2 million special identifiers [1][2] Group 2 - The innovation in tea production is exemplified by the collaboration between Tunxi Tea Kele Biotechnology Co., Ltd. and Zhejiang University, resulting in the development of probiotic tea tablets that quickly became the top-selling product in its category [2] - Huangshan has emerged as a core supply base for new-style tea drinks, collaborating with over 90% of domestic producers and launching more than 100 new tea products and derivatives [2] - The tea industry in Huangshan is not only a product but also a cultural and tourism driver, with various tea-themed tourism routes and experiences attracting over 50,000 visitors since the opening of the "Qi Yi·Qun Fang Zui" tea tourism complex [3] Group 3 - The comprehensive output value of Huangshan's tea industry is projected to exceed 32.1 billion yuan in 2025, reflecting a year-on-year growth of 13% [3] - All districts in Huangshan have been recognized as key tea-producing counties in the country, indicating a robust development of the tea sector across the region [3]

中新网丽水1月10日电(傅飞扬)当前，浙江高质量发展建设共同富裕示范区，物质文明与精神文明协调 发展是其中的重要任务。 放眼拥有1400多年建置历史的丽水市莲都区，当地在传统与新潮的碰撞、本土与国际的交融中，走出一 条以文化赋能城市更新、以艺术激活乡村发展的共富之路，让烟火气与文化味相得益彰。 古城焕新：处州文脉点亮多元业态 在莲都，当青砖黛瓦邂逅潮流业态，老旧厂房、明清古街等"千年处州府"核心文旅资源正焕发新机遇 ——通过保护性改造，承载处州文脉的老建筑成为集文化传承、休闲消费、创业孵化于一体的新地标。 漫步文昌里1950文创园(下称：文昌里)，红砖厂房与玻璃幕墙相映成趣。这条700多米长的街巷曾留存 民国时期丽水首家照相馆、人民电影院、丽水市图书馆等历史记忆。 文昌里内，传统与新潮的融合随处可见。古筝教师苏一然和丈夫打造了"一然空间"，不仅提供古筝培 训，还承办团建活动、售卖新中式茶饮等。 "这里有树、有水、有花，可以喝茶、弹琴，还能满足日常生活的需求。我们喜欢大隐隐于市的感觉， 所以很坚定地选择了文昌里。"苏一然表示，正值冬季，许多顾客前来围炉煮茶，大家一起唱歌、表 演，让这个文化空间愈发有温度。 走进 ...

Core Insights - The essence of business is a game of survival, and the underlying logic for sustained corporate existence lies in the construction and reconstruction of Chinese-style business models [3][27]. Group 1: Characteristics of a Good Business Model - A good business model must have an unshakeable "core competitiveness," which many companies fail to identify even after years of operation [5][8]. - Successful business models should enable companies to become "unprecedented" in the market, altering consumer perceptions rather than just changing products [9][10]. - High profitability above industry averages is essential for a good business model, allowing for more resources for R&D and brand building [12][13]. - A good business model is often difficult to replicate completely, as seen in the case of brands like Heytea, which faced challenges due to easily imitable aspects of their initial model [14][15]. Group 2: Understanding the Chinese Market - The success of Chinese enterprises in the past relied heavily on "latecomer advantages," but this approach is no longer viable as many sectors have reached global leadership [17][18]. - There is a significant potential for domestic demand growth in China, with the population being four times that of the U.S. but with consumption only one-third of its scale, indicating a potential tripling of domestic demand in the next 10-15 years [19]. - Key characteristics of the Chinese market include a reliance on population dividends, emotional consumer behavior, profitability in lower-tier markets, and the importance of channel profit distribution for long-term marketing success [20][21][22]. Group 3: Marketing and Brand Loyalty - In the current landscape, price advantages rather than technological advantages form the basis of marketing competition, with a shift away from the "cheap and good" model [22]. - Brand loyalty in China is low, with rapid brand iteration and sensitivity to pricing affecting consumer loyalty, as demonstrated by cases like Huaxizi and Zhongxuegao [22].

Group 1 - The core viewpoint of the articles highlights the transformation of "Made in China" into "Created in China," driven by the increasing global presence of innovative Chinese private enterprises [1][3] - Chinese private enterprises are expanding their international reach beyond simple product exports, integrating into various sectors such as trendy toys, new-style tea drinks, smart home devices, and electric vehicles [1] - The research report from the All-China Federation of Industry and Commerce indicates that by 2025, the top 500 Chinese private enterprises are expected to report a total R&D expenditure of 1.13 trillion RMB, with an average R&D intensity of 2.77% [1] Group 2 - The proliferation of digital technology has facilitated easier pathways for Chinese enterprises to go global, with platforms like SHEIN and Alibaba International connecting personalized demands with efficient Chinese supply chains [2] - As of now, there are over 120,000 cross-border e-commerce entities in China, and the number of overseas warehouses has surpassed 2,500 [2] - Local market penetration and cultural understanding are essential for Chinese companies' internationalization, as demonstrated by the localized strategies of brands like Bubble Mart and OPPO [2] Group 3 - Chinese enterprises are deepening their local connections through establishing overseas R&D centers, production bases, and supply chain systems, as well as hiring and training local employees [3] - This deep connection allows companies to respond more accurately to differentiated market demands while also driving local employment and industrial upgrades [3] - The shift in global consumer perception of Chinese brands is moving from a focus on "price" to "value," reflecting a deeper integration of Chinese enterprises into the global market [3]