八一广场站的供销便利店更添几分文化质感，老式供销社海报装饰瞬间拉满怀旧氛围。 把便民超市搬进地铁，公共交通变身文创驿站。在江西南昌，地铁便民服务网络进一步扩容，一个个精心打造的供销超市为市民、游客带来"出站即补给"的 便利服务。一起跟随记者镜头到南昌八一广场地铁站内一探究竟。 在江西，城市更新地下空间挖掘利用，也迎来了新机遇。南昌市供销合作社创新实践"地铁+经济"模式，将轨道交通的客流优势与供销合作社系统的服务传 统深度融合，在地铁站内打造了一批"供销超市"。 目前，供销合作社系统在全国建设了3400多个城乡市场，正从传统网点转向智慧流通网络，成为连接城乡、促进消费的双向通道，更好地服务城乡居民消费 新需求。 各地正以创新思路发展商业，交通、供销、文旅等多部门联动，打造"商业+文旅+应急"融合场景。一批商业设施升级为"平急两用"空间，既服务日常，也保 障应急。 ...

央视网消息：新年始，万象新。当人们忙着采购年货、规划出行时，一些"看不见"的消费新空间正在悄然生长、火热升温。记者采访 时发现，在西部一些城市的新建社区规划中，各地供销合作社正主动向地下空间布局，打造新型供销集市与商业综合体。传统供销 社"挖潜"，潜力何在？服务又有何新意？来看记者的《一线调研》。 新年伊始，记者在贵阳地铁二号线喷水池站的地下通道看到，一处由地下换乘空间巧妙改造而成的商业街人气十足。这条由中国供销 商贸流通集团与贵阳市云岩区联手打造的街区，长600多米，汇聚了160多个品牌。在这家店采访的时候，记者几乎看到他们是一边卖 货一边补货，不管男女老幼，尤其是年轻人，可以到这里一站式采购。 在江西，城市更新地下空间挖掘利用也迎来了新机遇。南昌市供销合作社创新实践"地铁+经济"模式，将轨道交通的客流优势与供销 合作社系统的服务传统深度融合，在地铁站内打造了一批"供销超市"。 记者逛了一圈，600多米长的步行街很接地气，修手机的、贴膜的、配钥匙的、改裤脚的、剪头发的，几乎十多平方米就是一个创业 空间；羊肉粉、肠旺面、脆哨、洋芋粑粑，每条通道都像在举办一场地下美食节；而冲锋衣、遮阳服和登山鞋等这些户外穿衣打 ...

央视网消息：新年始，万象新。当人们忙着采购年货、规划出行时，一些"看不见"的消费新空间正在悄然生长、火热升温。记者采访时发 现，在西部一些城市的新建社区规划中，各地供销合作社正主动向地下空间布局，打造新型供销集市与商业综合体。传统供销社"挖潜"，潜力 何在？服务又有何新意？来看记者的《一线调研》。 记者了解到，随着徒步游、山水游等旅游热度攀升，2025年，贵州省旅游市场整体呈现稳步增长态势。其中，地下商业街所在的贵阳市云 岩区持续火爆，旅游总收入同比增长25%。 新年伊始，记者在贵阳地铁二号线喷水池站的地下通道看到，一处由地下换乘空间巧妙改造而成的商业街人气十足。这条由中国供销商贸 流通集团与贵阳市云岩区联手打造的街区，长600多米，汇聚了160多个品牌。在这家店采访的时候，记者几乎看到他们是一边卖货一边补货， 不管男女老幼，尤其是年轻人，可以到这里一站式采购。 贵阳是一座被山环抱的城市，道路高低起伏、坡多弯急。独特的地形，让这座城市"向上"发展的同时，也更懂得"向下"延伸。正是这样的 空间特性，催生了与之匹配的商业形态。记者发现，在这里，商品形态变小，多品类的"轻量化"单品成为撬动高频消费的杠杆。 记者逛了 ...

Core Viewpoint - The article highlights the significant growth and transformation of the county-level consumption market in China, driven by innovative commercial models, improved infrastructure, and supportive government policies, which are collectively enhancing consumer experiences and expanding market potential [20][21]. Group 1: County-Level Consumption Growth - In the first half of the year, China's rural retail sales reached 32,409 billion yuan, growing by 4.9%, with county and township markets accounting for 38.9% of total social retail sales [4][21]. - The "Special Action Plan to Boost Consumption" emphasizes supporting new consumption models and enhancing county-level commercial infrastructure [4][21]. - The county-level market is seen as a new growth point for consumption, with ongoing construction and renovation of commercial centers across various levels [8][21]. Group 2: Innovative Commercial Models - The "Star Joy" commercial complex in Guizhou has successfully integrated modern commercial operations with local characteristics, attracting significant foot traffic and enhancing consumer experiences [5][7]. - The introduction of new retail formats, such as instant retail and digital consumption, is reshaping consumer habits and preferences in rural areas [16][17]. - The establishment of smart logistics centers is improving the efficiency of supply chains and reducing costs for rural consumers, facilitating better access to goods [10][12]. Group 3: Infrastructure Development - Various regions are implementing measures to optimize existing urban spaces and enhance county-level commercial networks, including the construction of comprehensive service centers [8][19]. - The integration of logistics and e-commerce services is addressing the "last mile" delivery challenges in rural areas, significantly improving service accessibility [11][23]. - The development of smart logistics systems is enabling faster and more reliable delivery services, enhancing the overall consumer experience in rural markets [11][12]. Group 4: Consumer Behavior and Trends - Rural residents' per capita consumption expenditure has increased from 8,383 yuan in 2014 to 19,280 yuan in 2024, reflecting a compound annual growth rate of 8.7% [21]. - The shift in consumer preferences from basic needs to quality and brand-oriented products is evident, with a growing demand for diverse and high-quality offerings [21][22]. - The rise of new tourism destinations and cultural consumption in counties is expanding the market and attracting more visitors [18][19].

Core Insights - The county-level market in China is experiencing significant growth, with rural consumption retail sales reaching 32,409 billion yuan in the first half of the year, marking a 4.9% increase, and accounting for 38.9% of total social retail sales [1] - The "Consumption Promotion Special Action Plan" emphasizes the support for new consumption development and the implementation of county commercial construction actions [1] Group 1: County Consumption Market Dynamics - The county consumption market is showing new trends, with various local initiatives aimed at stimulating consumption [1] - The "平急两用" commercial complex in Guizhou has attracted many consumers through immersive shopping experiences, indicating a shift towards more engaging retail environments [2][3] - The integration of local agricultural products into urban markets through direct supply channels is enhancing the freshness and quality of goods available to consumers [2] Group 2: Infrastructure and Logistics Development - Recent measures have been introduced to encourage the development of underground commercial spaces and logistics systems to improve urban space utilization [3][4] - The establishment of the China Supply and Marketing Cooperative's collection and distribution center in Pingjiang County has significantly improved logistics efficiency, reducing delivery times and costs for rural residents [8][9] - The "客货邮" model has been implemented to streamline logistics services, connecting 23 townships and covering nearly 100% of villages, thus enhancing rural logistics capabilities [9] Group 3: New Consumption Patterns and Trends - The rise of instant retail and digital platforms is reshaping consumer habits in rural areas, with a projected 50% increase in instant retail orders in 2024 [12] - New chain brands are rapidly expanding into county markets, with over 40% of锅圈食汇's stores located in these areas, reflecting a growing demand for quality products [13] - The tourism sector in counties is also expanding, with significant increases in hotel bookings in regions like Xinjiang and Qinghai, indicating a rise in rural tourism consumption [14] Group 4: Policy and Future Outlook - The central government's focus on enhancing county commercial systems and supporting chain operations is expected to drive further growth in rural consumption [15] - The ongoing improvements in infrastructure and logistics, combined with innovative business models, are set to unleash greater potential in the county consumption market [16][19] - The increasing disposable income of rural residents, which has grown from 8,383 yuan in 2014 to 19,280 yuan in 2024, is contributing to a shift in consumption patterns towards higher quality and diversified products [17]