9月27日，梅赛德斯-奔驰集团股份公司董事会成员、负责大中华区业务的佟欧福出席世界新能源汽车大会并致辞。他表示，身处电动化转型中 的汽车行业需要符合市场和客户需求的多元发展模式，而梅赛德斯-奔驰将继续秉持"奔驰标准"，与中国合作伙伴一起在电动智能时代不断突破技术 边界，带来超越中国客户期待的豪华产品。 会上，凭借创新轴向磁通电机技术，梅赛德斯-奔驰获评组委会发布的"前沿技术创新突破企业"，该技术已应用在最新的梅赛德斯-AMG GT XX概念车 上。就在8月，梅赛德斯-AMG GT XX概念车一举创下25项世界记录，在8天内以几乎300公里/小时的恒速疾驰40075公里，约等于绕地球一周。作为首款搭 载源自F1®驱动科技、首款应用轴向磁通电机和电芯直接冷却技术的纯电车型，梅赛德斯-AMG GT XX概念车展现了梅赛德斯-奔驰强大的纯电驱动实力和 在电动时代突破技术极限的能力。本次大会，梅赛德斯-奔驰还展出了丰富的新能源车型阵容，覆盖不同驱动形式和细分市场。 佟欧福表示："我很荣幸代表梅赛德斯-奔驰出席大会，并与业界同仁共话多元路径与协同发展。梅赛德斯-奔驰致力于以创新科技打造最令人向往的汽 车。我们近期宣布继续 ...

Core Viewpoint - The article discusses the challenges faced by Mercedes-Benz in the Chinese market, highlighting the impact of aggressive competition and the company's response to malicious marketing tactics from rival brands [2][4][5]. Group 1: Market Competition - Mercedes-Benz has experienced a decline in sales in China, with a projected 7% drop in 2024, resulting in a total of 683,600 vehicles sold [5]. - The competitive landscape has intensified, with domestic brands leveraging the rapid development of new energy and smart technologies to challenge established luxury brands like Mercedes-Benz [5][10]. - The term "involution" is used to describe the current competitive environment, indicating a situation where efforts yield diminishing returns, leading to irrational decisions among local competitors [9]. Group 2: Financial Performance - In the 2024 fiscal year, Mercedes-Benz reported a revenue of €145.594 billion, a decrease of 4.5% compared to 2023 [6]. - Earnings before interest and taxes (EBIT) fell by 30.8% to €13.599 billion, while net profit decreased by 28.4% to €10.409 billion [6][10]. - The decline in profitability is attributed to reduced sales, price cuts, and a product mix that is not well-received in the market [10]. Group 3: Strategic Response - To address the current market challenges, Mercedes-Benz plans to implement cost-cutting measures and launch a significant product and technology offensive [12]. - The company aims to reduce production costs by 10% by 2027, with a target of saving €5 billion through various efficiency measures [12][13]. - Mercedes-Benz will introduce 36 new models by 2027, including a focus on electric vehicles, with a goal of achieving over 30% of global sales from new energy vehicles by that year [13][14].