MB.OS操作系统

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左手合作Momenta,右手投资千里科技,奔驰智驾加速本土化落地
Xin Lang Cai Jing· 2025-09-26 03:33
Core Insights - Mercedes-Benz is advancing its strategy in China by launching a new intelligent driving assistance system in collaboration with local company Momenta, which will debut in the new all-electric CLA model [1][3] - The company is also enhancing its capital structure by acquiring a 3% stake in Qianli Technology for approximately 1.339 billion yuan, aiming to strengthen its smart technology ecosystem [1][6] Group 1: Intelligent Driving System - The new intelligent driving assistance system is based on a flywheel large model and features an end-to-end technology architecture, integrating perception, decision-making, and control, with a response time of just 100 milliseconds [3] - The system has been trained using 100% local data to adapt to China's complex traffic conditions, including scenarios like mixed traffic with non-motor vehicles and construction zones [3] - Extensive testing has been conducted across high-traffic routes and through simulation platforms, covering extreme weather conditions and unexpected road situations [3] Group 2: New Electric Vehicle Launch - The all-new all-electric CLA, built on the Mercedes-Benz MMA platform, is priced between 259,000 and 299,000 yuan, targeting the high-end electric sedan market [3][4] - The vehicle features an 800V high-voltage architecture, supporting 320kW fast charging, which can add 370 km of range in just 10 minutes, and has a CLTC range of 866 km with a consumption of only 10.9 kWh per 100 km [4] - The CLA includes advanced smart features, such as the jointly developed intelligent driving system and the proprietary MB.OS operating system, which enhances the vehicle's interactive capabilities [4] Group 3: Capital Investment and Strategic Partnerships - Mercedes-Benz's digital technology subsidiary acquired 1.36 million shares of Qianli Technology at a price of 9.87 yuan per share, with the total transaction amounting to approximately 1.339 billion yuan [6] - Qianli Technology, a subsidiary of Geely, focuses on intelligent driving solutions and plans to launch L3-level solutions within six months and L4-level Robotaxi technology by 2026 [7] - The investment is part of Mercedes-Benz's broader strategy to establish a significant digital research and development center in China, covering AI applications, autonomous driving, and automotive component development [6] Group 4: Market Positioning - The new electric CLA has commenced production at the Beijing Yizhuang factory and is set to launch later this year, enhancing Mercedes-Benz's competitive edge in the smart electric vehicle market in China [8]
车企加速智能化转型 奔驰与字节跳动合作升级
Mei Ri Jing Ji Xin Wen· 2025-09-25 13:30
北京秋意渐浓,但车企加速智能化转型的热度不减。 9月23日,梅赛德斯-奔驰(以下简称奔驰)集团股份公司董事会成员、负责大中华区业务的佟欧福和北 京字节跳动董事长张利东并肩而立,签署了升级战略合作备忘录。 "我们正在各个业务领域大力推进以前沿AI(人工智能)技术赋能的数智化发展,很荣幸与领军的科技 企业字节跳动集团升级战略合作,进一步推进AI技术在汽车领域的跨业务融合与应用。未来,我们将 一道推动汽车智能化和AI应用的创新发展,以'奔驰标准'为基础,用'中国速度'为中国客户打造不断升 级的数字豪华新体验。"佟欧福表示。 这场被奔驰称为"顶峰相遇"的合作,或重新定义智能化时代汽车产业的分工模式。 根据奔驰官方披露的细节,双方将共同推动AI技术的跨业务融合,提速AI技术的深度融合及创新应 用。值得一提的是,双方合作将覆盖智能驾驶、座舱、研发、营销等全业务链,无论广度还是深度,在 此前的汽车行业中均不多见。 但外界同时也有不解,当"接入DeepSeek"成为车圈共识,为何奔驰选择了字节跳动?在智能化转型的关 键节点,百年车企与科技新贵的这场"联姻",究竟是短期市场策略还是长期战略布局?更值得深思的 是,在宝马聚焦智能 ...
奔驰、字节跳动合作升级! 佟欧福:进一步推进AI技术在汽车领域的跨业务融合与应用
Mei Ri Jing Ji Xin Wen· 2025-09-24 13:19
Core Insights - The collaboration between Mercedes-Benz and ByteDance aims to redefine the automotive industry's division of labor in the era of smart technology [2][6] - The partnership focuses on integrating AI technology across various business areas, including smart driving, cockpit, research and development, and marketing [2][4] - Mercedes-Benz's self-developed MB.OS operating system serves as the foundation for this collaboration, allowing for modular development and reducing integration complexity [3][5] Group 1: Strategic Collaboration - The partnership is characterized as a "peak encounter," emphasizing the deep integration of AI technology and the innovative applications that will arise from it [2][4] - Mercedes-Benz's choice of ByteDance is seen as a strategic decision beyond mere technical parameters, leveraging ByteDance's extensive content ecosystem [4][6] - The collaboration is expected to enhance user experience in smart cockpits and accelerate advancements in autonomous driving through cloud computing capabilities [5][6] Group 2: Market Positioning and Competitive Advantage - The collaboration signifies a shift towards a symbiotic relationship between automotive companies and tech firms, moving away from a replacement model [7][8] - Mercedes-Benz aims to achieve localized innovation that better meets domestic consumer needs, enhancing its competitive edge in the Chinese market [7][8] - The partnership may lead to new revenue models through software subscription services and ecosystem sharing, alleviating profit pressures during the transition [7][8] Group 3: Challenges and Considerations - Data compliance and the complexity of technology integration pose significant challenges for international automotive companies utilizing local cloud services [7][8] - The compatibility of ByteDance's ecosystem with Mercedes-Benz's luxury brand identity will be a long-term test of brand integrity [7][8] - The outcome of this collaboration could set a precedent for new industry division models in the smart automotive sector, highlighting the importance of coexistence over replacement [8]
魅族获奔驰订单,Flyme Auto将上车奔驰E|36氪独家
3 6 Ke· 2025-07-09 05:00
Core Insights - Mercedes is collaborating with Geely's subsidiaries, Yikaton and Meizu, to integrate the Flyme Auto system into its vehicles, starting with the long-wheelbase E-Class set to launch in 2027, aiming to enhance its smart technology capabilities in the Chinese market [1][2][5] Group 1: Collaboration and Product Development - The first model to feature Flyme Auto was the Lynk & Co 08 EM-P, launched in 2023, which has contributed to improving sales and brand reputation for Geely [2][3] - Flyme Auto has been adopted in 23 Geely models as of May 2023, with total sales exceeding 1.16 million units by mid-June 2023 [4][5] - The partnership with Geely is a strategic move for Mercedes to maintain competitiveness in the fuel vehicle segment in China, where it has faced declining sales [5][6] Group 2: Market Performance and Challenges - Mercedes reported a nearly 7% year-on-year decline in new car deliveries in China for 2024, with a 14% drop in the first half of the year [3][6] - The collaboration with local suppliers like Meizu and Yikaton is part of Mercedes' strategy to adapt to the rapidly evolving smart technology landscape in China [10] - The upcoming MB.OS system, set to launch in 2025, aims to enhance the user experience with features like continuous updates and advanced AI capabilities, but current fuel models cannot support this system [7][9] Group 3: Technological Advancements - Flyme Auto features a 7nm chip, supporting seamless integration of mobile and automotive functions, which is a significant upgrade for Mercedes' existing systems [3][8] - The third-generation MBUX system in current Mercedes models includes advanced features like a voice assistant with improved response times and enhanced navigation capabilities tailored for the Chinese market [6][8] - The collaboration with local tech firms is seen as a necessary step for Mercedes to keep pace with domestic brands that are rapidly advancing in smart vehicle technology [10]