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供销社联动,农文体结合!南京都市圈迸发农产品消费新活力
Yang Zi Wan Bao Wang· 2025-09-28 07:39
Core Viewpoint - The 2025 Nanjing Urban Circle Supply and Marketing Fair aims to stimulate urban agricultural product consumption and enhance market circulation, featuring a variety of local specialties and cultural foods from multiple cities and regions [1][14]. Group 1: Event Overview - The event took place from September 26 to 28, organized by the Jiangsu Provincial Supply and Marketing Cooperative and other local entities, showcasing 160 exhibition booths [1]. - The theme of the fair is "'Supply' Celebrating Harvest Festival to Assist 'Sales' in Urban Circles" [1]. Group 2: Featured Products - Notable local products included the High Chun Gucheng Lake crabs, which attracted significant attention due to their quality, and various traditional foods that evoked nostalgia among local residents [3]. - The fair highlighted regional specialties such as the Jiangning fish balls and Lishui pears, which gained consumer favor for their health benefits [3][5]. Group 3: Cross-Regional Specialties - The event featured cross-regional delicacies, including Xinjiang yogurt, Qinghai beef jerky, and Hunan berry tea, allowing consumers to experience diverse flavors from different areas [7]. - Handicrafts recommended by the Nanjing Disabled Persons' Federation also drew interest, emphasizing the significance of meaningful consumption [7]. Group 4: Engagement and Activities - The fair integrated sports elements, including a live broadcast of a key soccer match, which attracted many fans and offered exclusive benefits for ticket holders [9]. - Various cultural performances and a lakeside music event contributed to a vibrant atmosphere, enhancing the overall experience for attendees [11]. Group 5: Economic Impact and Future Plans - The fair served as a platform for connecting farmers, cooperatives, and markets, promoting agricultural collaboration and rural revitalization [14]. - Future initiatives will focus on integrating urban agricultural resources and exploring a hybrid online and offline sales model to improve product accessibility for consumers [14].
二〇二五年文化和自然遗产日南京主会场活动奏响传承序曲 以创新点亮文化发展新动能
Nan Jing Ri Bao· 2025-06-17 03:03
Group 1 - The main event for the 2025 Cultural and Natural Heritage Day in Nanjing was successfully held from June 13 to 15, attracting nearly 50,000 participants and generating over 300,000 yuan in consumption related to intangible cultural heritage and its derivatives [1] - The event featured 17 activities, combining cultural performances, hands-on experiences, and city-wide engagement, establishing a multidimensional platform for dialogue between traditional culture and modern life [1] - The activities included performances of local cultural heritage such as "Jasmine Flower" and various folk songs, transforming historical depth into immersive audio-visual experiences [1] Group 2 - Concurrently, the event included workshops for seniors and youth to learn about traditional crafts, enhancing the appeal of intangible cultural heritage [2] - Archaeological exhibitions showcased significant discoveries, allowing citizens to engage with the history of the city through artifacts and archaeological findings [2] - A city-wide cultural linkage was created through various activities, promoting the integration of traditional skills with modern innovations [2] Group 3 - Nanjing Metro launched a month-long promotional campaign featuring themed posters and installations, reaching an average daily traffic of over 3 million, thereby enhancing public awareness of cultural heritage [3] - The event was organized by multiple governmental and cultural institutions, highlighting a collaborative effort in promoting cultural heritage [3] - Support from local banks and transportation authorities further emphasized the community's commitment to cultural preservation and promotion [3]
永辉超市胖东来模式调改完成100店 “人货场”全面升级转变
Zheng Quan Ri Bao· 2025-06-13 07:45
Core Insights - Yonghui Supermarket has completed the "Fat Donglai" model adjustment in 100 stores nationwide, marking the transition to a scaled and systematic phase of this model [2] - The adjustments focus on upgrading three main aspects: "people," "goods," and "space," aiming to enhance employee skills, improve product quality, and transform retail spaces into quality lifestyle centers [2] Group 1: Store Adjustments - The Jiangning Wanda store has undergone significant optimization, with a total of 13,358 products reviewed, resulting in 9,418 products being removed and 5,274 new products added, leading to a new product addition rate of over 63% [2] - The product structure post-adjustment closely resembles 80% of the Fat Donglai product structure, with fresh food proportion increasing from 5% to 23% and imported goods making up 15% of the offerings [2] Group 2: Local Collaboration and Product Offerings - To cater to local consumer preferences, Yonghui Supermarket has partnered with local suppliers to introduce specialty foods such as roasted duck and Nanjing saltwater duck, along with local snacks and baked goods [3] - The company aims to learn from and benchmark against the product quality and pricing of Fat Donglai, creating a diverse product matrix that emphasizes quality and emotional connection [3] Group 3: Employee Enhancements - The Jiangning Wanda store has increased its employee count by nearly 50%, with the minimum salary raised from 3,400 yuan to 4,900 yuan, and employees are entitled to 10 days of paid annual leave after one year [3] - Facilities for employees, including rest areas and training rooms, have been improved, fostering a positive cycle of employee care leading to better customer service [3] Group 4: Marketing Initiatives - In conjunction with the opening of the 100th adjusted store, Yonghui Supermarket will launch the "717 Good Eating Festival," which includes a "100+" strategy featuring over 100 adjusted stores, brand pavilions, quality new products, and national bestsellers [4]