此前，永辉超市盐南高新区宝龙广场店于2025年12月11日完成调改开业，首周销售额同比增长超250%，客流同比增长近180%，印证了"胖永辉"模式与盐 城消费者需求的深度契合。此次新开业的大有境店位于盐城市盐南高新区解放南路278号负一层，经营面积达三千余平方米，延续并深化了"商品为先、服 务升温、体验升级"的核心理念，实现从商品内核到场景服务的系统性革新。 岁末迎新，盐城消费市场暖意升腾。1月9日，永辉超市（601933）盐城大有境店完成"胖东来模式"调改后焕新开业。扬子晚报/紫牛新闻记者专程前往探 店，作为该模式在盐城落地的第三家门店，同时也是盐南高新区的第二家店，大有境店的开业标志着永辉在当地形成了"双店联动、协同服务"的新格局， 为市民提供覆盖日常与节庆的高品质一站式购物体验。 紧贴季节与消费热点，门店通过场景化陈列与主题营销，为"优质平价"提供生动注脚。当前正火热进行的"有料火锅局"主题活动，一站式集结了从高品质 牛羊肉卷、新鲜丸滑、菌菇蔬菜，到丰富汤底、蘸料的优质火锅食材，以极具竞争力的价格和便捷的选购体验，满足家庭与朋友围炉聚餐的温暖需求。 步入腊月，年味渐浓，全面焕新的大有境店同步开启"年货节 ...

12月29日，永辉超市（601933）江宁宝龙广场店即将开业，这是在南京采用"胖东来模式"的首家全新门店。想象一下——在宽敞明亮的超市里，你能买到 正宗的胖东来严选商品，享受堪比五星级酒店的人性化服务，还有令人惊喜的本地特色美食等着你！ 这家新店可谓是"胖东来精华版"——不仅引进了60多种爆款商品，更将胖东来80%的商品结构"搬"到了南京。从DL精酿黑啤酒到DL橙汁，从网红韩式炸 鸡到高颜值甜品，这里应有尽有。 更有意思的是，超市还玩起了"融合创新"：既有河南特色，又不失南京风味。你在品尝东来同款美食的同时，还能买到地道的南京盐水鸭、六合猪头肉， 真正做到了"舌尖上的融合"。 玲琅满目的商品。 超市内整齐的货架。 "之前看网上胖东来的视频，特别想尝尝他们的精酿啤酒和燕麦脆，现在终于不用跑那么远了！"家住麒麟的刘女士已经迫不及待。 走进这家超市，你会发现处处都是小心思。 货架变"矮"了，所有货架降至1.6米，视线更开阔；通道变"宽"了，取消强制购物动线，推着购物车也能轻松转身；服务更"暖"了，买肉免费切配，买鱼帮 忙宰杀，调味区还贴心地备上了放大镜；休息区更"全"了，直饮水、微波炉、充电宝一应俱全，逛累了随时歇 ...

Core Viewpoint - The 2025 Nanjing Urban Circle Supply and Marketing Fair aims to stimulate urban agricultural product consumption and enhance market circulation, featuring a variety of local specialties and cultural foods from multiple cities and regions [1][14]. Group 1: Event Overview - The event took place from September 26 to 28, organized by the Jiangsu Provincial Supply and Marketing Cooperative and other local entities, showcasing 160 exhibition booths [1]. - The theme of the fair is "'Supply' Celebrating Harvest Festival to Assist 'Sales' in Urban Circles" [1]. Group 2: Featured Products - Notable local products included the High Chun Gucheng Lake crabs, which attracted significant attention due to their quality, and various traditional foods that evoked nostalgia among local residents [3]. - The fair highlighted regional specialties such as the Jiangning fish balls and Lishui pears, which gained consumer favor for their health benefits [3][5]. Group 3: Cross-Regional Specialties - The event featured cross-regional delicacies, including Xinjiang yogurt, Qinghai beef jerky, and Hunan berry tea, allowing consumers to experience diverse flavors from different areas [7]. - Handicrafts recommended by the Nanjing Disabled Persons' Federation also drew interest, emphasizing the significance of meaningful consumption [7]. Group 4: Engagement and Activities - The fair integrated sports elements, including a live broadcast of a key soccer match, which attracted many fans and offered exclusive benefits for ticket holders [9]. - Various cultural performances and a lakeside music event contributed to a vibrant atmosphere, enhancing the overall experience for attendees [11]. Group 5: Economic Impact and Future Plans - The fair served as a platform for connecting farmers, cooperatives, and markets, promoting agricultural collaboration and rural revitalization [14]. - Future initiatives will focus on integrating urban agricultural resources and exploring a hybrid online and offline sales model to improve product accessibility for consumers [14].

Group 1 - The main event for the 2025 Cultural and Natural Heritage Day in Nanjing was successfully held from June 13 to 15, attracting nearly 50,000 participants and generating over 300,000 yuan in consumption related to intangible cultural heritage and its derivatives [1] - The event featured 17 activities, combining cultural performances, hands-on experiences, and city-wide engagement, establishing a multidimensional platform for dialogue between traditional culture and modern life [1] - The activities included performances of local cultural heritage such as "Jasmine Flower" and various folk songs, transforming historical depth into immersive audio-visual experiences [1] Group 2 - Concurrently, the event included workshops for seniors and youth to learn about traditional crafts, enhancing the appeal of intangible cultural heritage [2] - Archaeological exhibitions showcased significant discoveries, allowing citizens to engage with the history of the city through artifacts and archaeological findings [2] - A city-wide cultural linkage was created through various activities, promoting the integration of traditional skills with modern innovations [2] Group 3 - Nanjing Metro launched a month-long promotional campaign featuring themed posters and installations, reaching an average daily traffic of over 3 million, thereby enhancing public awareness of cultural heritage [3] - The event was organized by multiple governmental and cultural institutions, highlighting a collaborative effort in promoting cultural heritage [3] - Support from local banks and transportation authorities further emphasized the community's commitment to cultural preservation and promotion [3]

Core Insights - Yonghui Supermarket has completed the "Fat Donglai" model adjustment in 100 stores nationwide, marking the transition to a scaled and systematic phase of this model [2] - The adjustments focus on upgrading three main aspects: "people," "goods," and "space," aiming to enhance employee skills, improve product quality, and transform retail spaces into quality lifestyle centers [2] Group 1: Store Adjustments - The Jiangning Wanda store has undergone significant optimization, with a total of 13,358 products reviewed, resulting in 9,418 products being removed and 5,274 new products added, leading to a new product addition rate of over 63% [2] - The product structure post-adjustment closely resembles 80% of the Fat Donglai product structure, with fresh food proportion increasing from 5% to 23% and imported goods making up 15% of the offerings [2] Group 2: Local Collaboration and Product Offerings - To cater to local consumer preferences, Yonghui Supermarket has partnered with local suppliers to introduce specialty foods such as roasted duck and Nanjing saltwater duck, along with local snacks and baked goods [3] - The company aims to learn from and benchmark against the product quality and pricing of Fat Donglai, creating a diverse product matrix that emphasizes quality and emotional connection [3] Group 3: Employee Enhancements - The Jiangning Wanda store has increased its employee count by nearly 50%, with the minimum salary raised from 3,400 yuan to 4,900 yuan, and employees are entitled to 10 days of paid annual leave after one year [3] - Facilities for employees, including rest areas and training rooms, have been improved, fostering a positive cycle of employee care leading to better customer service [3] Group 4: Marketing Initiatives - In conjunction with the opening of the 100th adjusted store, Yonghui Supermarket will launch the "717 Good Eating Festival," which includes a "100+" strategy featuring over 100 adjusted stores, brand pavilions, quality new products, and national bestsellers [4]