Core Viewpoint - New Dairy Industry (002946) reported a steady growth in revenue and net profit for Q3 2025, driven by its "Fresh Cube Strategy" focusing on low-temperature products and innovation in technology and branding [1][2]. Financial Performance - Year-to-date revenue reached 8.434 billion yuan, a year-on-year increase of 3.49%, with Q3 revenue growing by 4.42% [1]. - Net profit attributable to shareholders for the first three quarters was 623 million yuan, reflecting a year-on-year growth of 31.48% [1]. - The net profit margin improved by 1.63 percentage points, indicating enhanced operational and profitability capabilities [1]. Product Performance - The company's star product matrix showed strong performance, particularly the low-temperature yogurt brand "Huirun," which leveraged diverse technological enhancements to align with consumer trends [2]. - New product revenue maintained a double-digit percentage, reaching a new high for the year, showcasing the company's innovation capabilities [2]. - New Dairy has established a strategic partnership with the Norwegian Red Cow Breeding Association to launch the first domestic Norwegian Red Cow fresh milk, enhancing its differentiation at the upstream source [2]. Digital and Supply Chain Strategy - New Dairy is recognized as a pioneer in digital marketing and supply chain development within the low-temperature dairy sector, benefiting from digitalization [3]. - The company has implemented a "308" supply chain model, ensuring orders are placed three hours in advance, with products delivered to consumers by 8 AM [3]. - Direct-to-consumer (DTC) channels have shown robust growth, contributing to the company's competitive edge [3]. Brand Development - New Dairy has adopted a youthful communication style, utilizing live streaming and short videos to engage with younger consumers effectively [3]. - The company has successfully penetrated the social circles of young consumers through emotional marketing and cross-industry collaborations [3]. Industry Positioning - New Dairy's impressive performance is attributed to structural opportunities arising from industry adjustments and consumer transitions, alongside its long-term commitment to the low-temperature segment [3]. - The company has built a multi-dimensional competitive advantage in products, channels, and branding, positioning itself for high-quality development amidst a shift from rapid growth to value reconstruction in the industry [3].

Group 1 - The takeaway from the article is that the competition in the takeaway coffee market is significantly driven by delivery subsidies, reshaping the market landscape [1][3][7] - Luckin Coffee reported a revenue increase of 47.1% year-on-year to 12.36 billion yuan in Q2, with adjusted net profit rising 44.0% to 1.4 billion yuan [2] - The revenue from self-operated stores for Luckin Coffee grew by 44.9% to 9.49 billion yuan, while franchise store revenue increased by 55% to 2.87 billion yuan, benefiting from a 34% rise in the number of franchise stores [2] Group 2 - The sales growth is not limited to Luckin Coffee; brands like Kudi and Mixue Ice City also saw significant sales increases, with Kudi announcing a partnership with celebrity Yang Mi as its global brand ambassador [4][5] - Kudi's store count has surpassed 15,000, and it has implemented a new pricing strategy for its tea drinks, reducing prices from 9.9 yuan to 6.9 yuan [5] - Mixue's coffee brand, Lucky Coffee, experienced a sales peak, with average daily revenue reaching 5,732 yuan per store on July 12, and a 258% increase in takeaway orders [3][5] Group 3 - Despite the aggressive expansion and sales growth, brands are cautious about delivery subsidies, with Lucky Coffee emphasizing the need to maintain store profitability and not harm franchisees [6] - The overall takeaway battle may eventually settle, but the resulting market structure will have lasting effects on the industry [7]