动态漫、AIGC短剧等动漫短剧近期在剧查查社区内交易频繁，剧本交易需求持续攀升。 前段时间，DataEye曾报道过关于沙雕动画短剧在红果短剧app大量上线。接着B站、腾讯漫画、抖音等平台也陆续推出关于动漫短剧的相关补贴政策，大力 押注动漫短剧赛道！ 根据快手磁力引擎公布的数据，网易羚羊已经实现单部漫剧消耗破百万。酱油和友和也公布了动漫短剧实现单日消耗破150万的战报！ 不少制作方表示，"感觉行业整体创作进入瓶颈期，制作越来越精品但爆款的概率越来越低！暑期档竞争压力可能比平常更激烈！" 今年暑期档，会是动漫短剧崛起的关键节点吗？ 一、站在短剧的肩膀上 动态漫进入中国市场已经将近十年了，曾经一度被视为国漫崛起的"潜力股"，也成为过网文，漫画IP拓展ACG粉丝的主要方式，却一直处于不尴不尬的位 置。 流畅度不高，帧数低、动作效果有限，曾经是二次元观众对它最大的评价。而随着动漫效果制作技术的提高和AI辅助创作工具的出现，这一问题逐渐得到 改善，并且收获了更多泛二次元观众的喜爱。 如今的动态漫在短剧和竖屏内容的影响下衍生出了更多具有中国特色的"漫剧/动漫短剧"。 （一）类型更多元 从类型来看，当前的动漫短剧主要有四种类 ...

Group 1 - The core viewpoint of the articles highlights the launch of the AI short drama "Northeast Treasure Hunting" by Zhangyue Technology, marking a new chapter in the company's short drama business [1] - Zhangyue Technology has developed a rich content reserve and expanding production capacity in the short drama sector since 2023, aiming to promote its own short drama app to accumulate user assets [1] - The company projects a revenue of 776 million yuan from its short drama business in 2024, with continued rapid growth expected in the first quarter of 2025, establishing it as the company's largest business segment [1] Group 2 - The introduction of AI video generation technology is transforming short drama creation, with Zhangyue Technology focusing on building an AI short drama production and operation system to enhance efficiency [2] - The company has successfully tested the AI short drama model with its previous production "Burning Star Decision," which performed well across multiple platforms and received support from Douyin [2] - Zhangyue Technology plans to release approximately three AI short dramas each month, including both live-action style and AI-animated adaptations, to streamline production and commercialization processes [2] Group 3 - Analysts note that the integration of AI technology amplifies the cost advantages of short dramas, enhancing their commercial value, particularly for micro short dramas which are characterized by low costs and high returns [3] - The company aims to deepen collaboration with leading domestic AI video model teams to improve the visual quality and production efficiency of AI short dramas [3] - Zhangyue Technology plans to leverage its successful short dramas and IP resources to produce various types of works, including live-action adaptations and original novel adaptations, while exploring the comprehensive application of AI technology in the entire short drama development process [3]

短国顶流一句话，制造了多少热搜与后续。有从业者在知乎爆料，2万一天在短剧流量中还算少的。有 制片人对媒体透露，2021年300一天都有人拍，现在头部主演档期需提前两个月预约，片酬普遍比去年 涨了30%。《好一个乖乖女》出品人也在采访中提到，短剧头部演员的片酬近两年翻了十倍。 文 | 娱乐硬糖 顾韩 编辑 | 李春晖 短剧神话，很大程度上源自粗糙与暴利的极致反差。去年引发热议的是投流公司月入4亿，今年则是短 剧演员片酬大涨。 作为短国"飞升"第一人，柯淳又是上杂志、宣商务，又是亮相演技综艺、开工作室。正是在演综《无线 超越班3》中，柯淳向导师们介绍了竖短演员片酬按天算的情况，并直言自己目前对外报价两万。 此外，明星下场拍短剧已成大势，要价自然与短剧土著不同。刘晓庆短剧首秀《萌宝助攻：五十岁婚 宠》肩负为河马剧场引流的重任，网传制作成本达800万元，演员成本占大头。就按1/3的比例算，刘晓 庆片酬也可达百万级别。 如此种种都指向一个似曾相识的局面——随着资本涌入，真人短剧的成本越来越控不住了。但与十年前 影视圈借互联网、金融资本东风，任由流量明星叫出天价片酬不同，身处紧缩时代的短剧从业者姿态更 为强硬。《乖乖女》 ...

Core Insights - The paid short drama ecosystem is under pressure, with daily popularity dropping from 70 million last year to 58 million recently, indicating a significant decline in market interest [2] - The shift towards a free model is becoming irreversible, with predictions suggesting a future market share of 30% paid and 70% free [4][6] - Companies are transitioning from platform operators to copyright distributors, enhancing their marketability and revenue potential [6][9] Market Trends - The paid short drama market is experiencing a contraction due to high homogeneity and declining conversion rates, compounded by stricter governance rules leading to over 1,200 violations being addressed [2][3] - The free model, exemplified by companies like Hongguo, is driving traffic growth and reshaping the content ecosystem, with Hongguo's monthly revenue surpassing 500 million [3][4] - The micro short drama market in China is projected to reach 50.4 billion yuan by 2024, with the IAA short drama segment accounting for approximately 25 billion yuan [2] Business Model Evolution - The majority of short drama distributors are adopting a dual model of paid and free content, with many now requiring free versions as a basic condition for copyright agreements [3][4] - Companies are focusing on enhancing their control over core production elements, such as screenwriters, with significant revenue reported for top writers [3][9] - The emphasis is shifting from traffic generation to content and copyright capabilities, with a growing recognition of the importance of integrating creator assets for multi-channel distribution [9][10] International Expansion - Leading companies are increasingly participating in international forums, indicating a strategic push towards overseas markets [10] - The number of short drama apps launched overseas is expected to rise significantly, with companies like Moya and Zhiwen leading the charge [10][12] - Translation of existing content is becoming a primary strategy for rapid market entry, with lower costs and advanced supply capabilities being key advantages [12][15] Technological Integration - AI is playing a crucial role in enhancing efficiency in content translation and production, allowing for quicker market responses [16][20] - The use of AI in translating dramas is reducing costs and improving turnaround times, with successful examples of rapid international releases following domestic launches [16][20] - The trend of AI-assisted adaptations is emerging, allowing for diverse character representations and reducing market testing costs [18][20]

AI与内容的深度融合，构建内容新生态 中文在线凭借深厚的数字内容积累和强大的技术实力，不断推动真人微短剧、AI动漫短剧等内容形式 在高质量和垂类细分方向上持续迈进。通过自研的"中文逍遥"创作大模型，中文在线实现了小说和剧本 的辅助创作、创意和故事设定生成以及内容续写。 中文在线AI动漫部负责人表示，目前AI动漫短剧的生产时间和成本已较传统动漫缩短和降低约50%，预 计未来3至5年内成本将进一步下降70%。AI技术让动漫短剧的生产进入了规模化、工业化的阶段，实现 流程标准化输出，降低了生产成本，提高了文化符号重构的本地化适配准确率，以及数据驱动运营的付 费转化率。 AI技术的另一个重要贡献在于内容创新。通过AI与制作人共创，中文在线能够快速响应市场热点，将 即时性热点内容植入作品中，从而获得更高的流量与关注度。此外，AI技术可将爆款爽文改编为动漫 短剧，其中AI漫剧《开局物价贬值》上线次日播放量就突破1304万次，最终总播放量超3900万次，成 为抖音端原生爆款。这种高效、高质量的内容生成能力，使得中文在线在竞争激烈的内容市场中脱颖而 出。 4月29日，中文在线（300364）（300364.SZ）披露2024 ...