Core Viewpoint - Jinzai Food, known as the "first stock of fish snacks," reported a decline in both revenue and net profit for the first half of the year, raising concerns about its growth strategy and market competition [1][2]. Financial Performance - In the first half of the year, Jinzai Food achieved revenue of 1.124 billion yuan, a year-on-year decrease of 0.5% [1]. - The net profit attributable to shareholders was 112 million yuan, down 21.86% year-on-year [1]. - The fish product segment, represented by "Jinzai Small Fish," remained the main revenue source, generating 757 million yuan, an increase of 7.61% [1]. - Revenue from the poultry product segment, which includes quail eggs and shredded meat, fell to 196 million yuan, a decline of 24% [1]. Business Strategy and Market Position - Jinzai Food primarily engages in the research, production, and sales of Chinese-style snack foods, including fish, poultry, and bean products [2]. - The company was listed on the Shenzhen Stock Exchange in October 2020 and initially set a "three-year doubling" plan, which was achieved in 2023 [2]. - Following this, a new "three-year doubling" plan was proposed, but growth rates for revenue and profit have significantly slowed [2]. - In the first quarter of this year, revenue was 595 million yuan, a year-on-year increase of 10.27%, while net profit decreased by 8.21% to 68 million yuan [2]. Market Challenges and Opportunities - The company is enhancing cooperation with snack specialty channels and expanding its product SKU while actively exploring overseas markets, with products sold in over 40 countries and regions [3]. - However, there are concerns regarding the costs associated with maintaining channel relationships and the uncertain effectiveness of these partnerships [3]. - Expanding into international markets presents new growth opportunities but also involves challenges such as cultural differences, consumer habits, and complex regulations, requiring significant resources for research and promotion [3].

"鱼类零食第一股"劲仔食品交出一份营收、净利下滑的半年成绩单。8月26日，劲仔食品发布2025年半年报，报告期内，公司实现营业收入11.24亿元，同比 减少0.5%；实现归母净利润1.12亿元，同比减少21.86%。分具体业务来看，以"劲仔小鱼"为代表的鱼制品业务依然是劲仔食品主要营收来源。财报数据显 示，2025年上半年，公司的鱼制品实现营收7.57亿元，同比增长7.61%；豆制品实现营收1.15亿元，同比增长3.61%。值得注意的是，包含鹌鹑蛋和手撕肉干 两大系列产品的禽类制品实现营收1.96亿元，同比减少24%，成为公司唯一下滑的主营品类。 知名战略定位专家、福建华策品牌定位咨询创始人詹军豪认为，当下鹌鹑蛋市场竞争激烈，盐津铺子、来伊份、三只松鼠等休闲零食品牌纷纷加码该类型产 品，消费者的选择也越来越多，劲仔食品的鹌鹑蛋产品在品牌知名度、产品创新、营销推广等方面稍有不足就会失去部分消费者，劲仔食品的市场份额也会 随之出现被挤压的情况。 劲仔食品主要从事中式风味休闲食品的研发、生产和销售，主要产品有鱼制品、禽类制品、豆制品等。公司于2020年10月在深交所主板上市，成为"鱼类零 食第一股"。上市之初，劲仔 ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - Generation Z is becoming the main consumer force in the snack industry, with a significant impact on market dynamics and brand strategies [10][9] - The consumption habits of Generation Z reflect a strong preference for innovative flavors and health-conscious options, leading to a dual trend of "healthification" and "stimulation" in product development [11][12] - The report emphasizes the importance of packaging aesthetics and social attributes, as Generation Z is willing to pay more for visually appealing packaging [29][30] Summary by Sections Generation Z - Snack Consumption Powerhouse - Generation Z has a monthly disposable income that is 49.36% higher than the national average, indicating strong consumption potential [5] - Over 80% of Generation Z spends more than 400 RMB on snacks and beverages monthly, with significant portions spending over 800 RMB [7][8] Snack Flavor Preference Trends - There is a noticeable shift towards healthier options, with a focus on low-sugar and low-salt products due to health awareness [16][17] - Despite health concerns, there is a strong demand for bold flavors, such as spicy snacks, which are popular among Generation Z [19][20] - Generation Z shows a strong desire for diverse and unique flavors, driving innovation in the snack market [21][22] Snack Flavor Innovation Cases - Brands like Jin Zai Xiao Yu have successfully introduced multiple flavors to cater to diverse preferences, achieving significant market success [25][26] - The industry is witnessing a blend of health and stimulation trends, with brands innovating to meet these dual demands [27] Generation Z's Packaging Requirements - High aesthetic appeal in packaging is crucial, as Generation Z prioritizes visual attractiveness when selecting snacks [29][30] - Practical and convenient packaging is also essential, with products like Xiao Xian Dun's instant bird's nest addressing consumer needs for ease of use [31][32] Social Attributes of Snack Packaging - Generation Z enjoys sharing their snack experiences on social media, making packaging with social currency attributes more appealing [35][36] - Unique packaging designs can spark conversations and enhance brand visibility through social sharing [39] Strategies for Snack Brands to Cater to Generation Z - Brands should focus on health-related innovations and functional ingredients to address Generation Z's health concerns [60][61] - Packaging design should align with Generation Z's aesthetic preferences while also being practical [62][63] - Engaging marketing strategies, including social media interactions and influencer partnerships, are vital for brand success [66] Future Trends in Snack Consumption - Future innovations will likely emphasize the combination of health and taste, with brands reducing unhealthy ingredients while introducing unique flavors [69] - Packaging will evolve towards sustainability and personalization, reflecting Generation Z's values [73][77] - The competitive landscape will intensify as new brands emerge to meet the diverse demands of Generation Z [81][82]

Core Viewpoint - The company reported a revenue of 600 million yuan in Q1 2025, representing a year-on-year increase of 10.3%, while the net profit attributable to shareholders decreased by 8.2% to 70 million yuan, indicating pressure on profitability despite revenue growth [1][2]. Product Dimension - The company focuses on core product categories such as fish, eggs, and beans, aiming to create healthier snack foods and continuously upgrading product quality [1]. - The brand recognition of the company's small fish products is strong, with current promotions for deep-sea anchovies expected to enhance brand strength [1]. - In the quail egg sector, the company leads the industry with its soft-boiled quail eggs, driving structural upgrades in the market [1]. - The company differentiates its bean products through short-shelf-life bean curd, establishing a competitive edge [1]. Channel Dimension - The company has significantly enhanced its sales system, upgrading traditional channels and focusing on high-quality store selections, display enhancements, and promotional investments [1]. - The company has expanded its collaboration with over 100 snack systems, covering more than 35,000 terminals, and is exporting to over 40 overseas markets [1]. Financial Performance - The net profit margin decreased by 2.3 percentage points to 11.3% due to cost pressures and reduced foreign exchange gains [2]. - The gross profit margin slightly decreased by 0.1 percentage points to 29.9%, while the sales expense ratio increased by 0.2 percentage points to 13.4% [2]. - The company is actively developing anchovy resources globally to strengthen its supply chain and ensure core raw material supply [2]. Growth Forecast - The company is expected to achieve revenue growth of 17.7%, 14.7%, and 13.3% from 2025 to 2027, reaching 2.84 billion, 3.26 billion, and 3.69 billion yuan respectively [2]. - The net profit attributable to shareholders is projected to grow by 14.1%, 16.4%, and 13.7% during the same period, reaching 330 million, 390 million, and 440 million yuan respectively [2]. - The company maintains a "buy" rating based on its product expansion and channel growth potential [2].

Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Views - The company achieved a revenue of 600 million yuan in Q1 2025, representing a year-on-year increase of 10.3%, despite a 12-day shift in the Spring Festival [1]. - The decline in net profit by 8.2% year-on-year is attributed to cost pressures and reduced foreign exchange gains, leading to a net profit margin decrease of 2.3 percentage points to 11.3% [2]. - The company is focusing on enhancing its core product categories and expanding its market channels, which is expected to support continued strong performance [2]. Financial Performance - Revenue projections for 2025-2027 are expected to grow by 17.7%, 14.7%, and 13.3%, reaching 2.84 billion, 3.26 billion, and 3.69 billion yuan respectively [3]. - The net profit for the same period is projected to increase by 14.1%, 16.4%, and 13.7%, reaching 330 million, 390 million, and 440 million yuan respectively [3]. - The company’s gross margin is forecasted to be 29.9% in Q1 2025, with a slight year-on-year decrease of 0.1 percentage points [2]. Product and Channel Strategy - The company is focusing on health-oriented snack foods in the fish, egg, and bean categories, with a strong emphasis on product quality upgrades [1]. - The company has expanded its sales system significantly, enhancing traditional channel operations and entering over 40 overseas markets [1][2]. - The company is actively promoting deep-sea anchovies and leading the quail egg industry with its soft-boiled quail eggs, aiming to strengthen brand recognition [1].