北京新房市场持续承接"金九"向好行情，在"十一"黄金周期间实现火热开局。"十一"假期期间，北京商 报记者走访朝阳、通州、丰台等多个新盘案场了解到，各项目到访量与签约量均呈现普遍性增长，部分 热门项目假期日均到访客户量突破百组，置业顾问需同时应对4—6组购房者，接待压力骤增。市场热度 直接转化为销售数据，一些热门项目假期前五天的认购金额已达9月全月的85%，签约金额达9月全月的 超六成。 胡晓娥表示，"十一"假期来临后，案场迎来置业群体集中看房高峰，接待压力显著攀升。为平衡服务质 量与接待效率，对于假期前因工作繁忙等原因已表达购房意向的客户，她会提前沟通，建议对方选择上 午到访——这一安排既能为客户预留充足时间，也能确保详尽讲解项目规划、产品细节等核心信息。 "进入下午时段，案场的到访量达到峰值，最高时一小时内到访的客户超过30组。"胡晓娥补充道。为应 对集中客流，她常常需要同时接待4—6组客户。 这种到访量增长的现象并非个例，而是"十一"假期期间北京各新房案场的普遍现象。据招商蛇口项目相 关负责人介绍，旗下北京各新房项目假期到访量均较平日有所提升，其中提升幅度最大的为通州三盘 （朝棠揽阅、云璟揽阅、璀璨公元） ...

（央视财经《经济信息联播》）在北京8月出台的楼市新政推动下，9月，北京楼市成交量显著回升，新 房、二手房9月网签成交套数分别为3464套和15843套，环比8月增长约10%和17%。这个国庆中秋假期， 北京楼市交易情况如何？来看记者的探访。 在北京市通州区一个新房项目，购房人郭女士和先生正在看房。 记者：整个假期，今天是看了第几天房了？ 北京市通州区某商品房项目营销负责人 解文广：到国庆节，我们基本上每天都是在120到150组的客户。 我们的销售转化，每天会在八到十组认购客户之间的成交量。 此外，"好房子"政策的落地也在推动新房项目销售。在北京通州另一个新房项目，记者看到，实景示范区 直观展示了北京"好房子"政策带来的房屋功能和品质的升级。 北京市通州区某商品房项目营销负责人 张文言：我们持续有实景展示区的呈现，相当于是在全维度上面 都可以给客户做到实景的呈现效果。"十一"假期，目前每天到访50到60组客户，随着客户从外地陆续返 京，整体的到访量跟成交量可能还会有进一步的上升。 转载请注明央视财经 北京购房人 郭女士：是第二天。我们原来有一套房子，现在准备要生孩子，想置换更大一点的。 郭女士正在考虑的这个项目 ...

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a stable overall transaction environment in the second-hand housing market, with an increase in inquiries and viewings, particularly in areas outside the Fifth Ring Road [1][2][3]. Group 1: Policy Changes - On August 8, Beijing's housing authorities issued a notification to further optimize housing purchase policies, allowing eligible families to buy an unlimited number of properties outside the Fifth Ring Road [2][4]. - The policy also applies to single adults, aligning them with family purchasing conditions for commodity housing [2]. Group 2: Market Response - As of August 14, the number of second-hand homes listed in Beijing reached 161,850, an increase of approximately 1,350 from the day the new policy was announced [2]. - There has been a noticeable rise in inquiries and viewings for properties outside the Fifth Ring Road, indicating a potential increase in transaction volumes in the coming weeks [2][3]. Group 3: Transaction Trends - Data shows that the number of second-hand residential contracts signed in Beijing for August reached 5,574, a year-on-year decrease of 3.78%, but an increase of 11.55% compared to the first 14 days of July [4]. - The new policy is expected to accelerate the absorption of properties outside the Fifth Ring Road, which has been a slower-moving segment of the market [3][5]. Group 4: Market Dynamics - The majority of new residential sales in Beijing from January to July were concentrated outside the Fifth Ring Road, accounting for over 80% of new builds and more than 50% of second-hand transactions [4]. - The policy change is anticipated to release pent-up demand, particularly for families looking to upgrade their housing situation by allowing them to purchase properties in the core areas without needing to sell their existing homes first [3][5].

Group 1 - The core viewpoint of the article highlights that the Beijing real estate market remains stable one week after the new policy announcement, with an increase in inquiries and viewings for properties outside the Fifth Ring Road [1][2] - The new policy allows eligible families to purchase an unlimited number of properties outside the Fifth Ring Road, which is expected to stimulate demand and improve transaction volumes over time [2][3] - Data from the Lianjia platform indicates that the number of second-hand homes listed in Beijing has increased to 161,850, up from 160,501 on the day the new policy was announced, reflecting a slight uptick in market activity [2][3] Group 2 - The report notes that approximately half of the listed second-hand homes are located outside the Fifth Ring Road, with a slower absorption rate in this area over the past two years, but the new policy may accelerate this process [3] - The Beijing Municipal Commission of Housing and Urban-Rural Development reported that the number of second-hand residential contracts signed in August reached 5,574, a year-on-year decrease of 3.78%, but an increase of 11.55% compared to the first 14 days of July [3][4] - The analysis from the China Index Academy suggests that the new policy aims to boost the market in peripheral areas, which could benefit families looking to purchase retirement or vacation properties, as well as those needing to diversify their real estate assets [4]

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a stable overall transaction environment in the second-hand housing market, with an increase in inquiries and viewings, particularly in areas outside the Fifth Ring Road [1][2][3]. Group 1: Policy Changes - On August 8, the Beijing Municipal Housing and Urban-Rural Development Commission and the Beijing Housing Provident Fund Management Center issued a notice to further optimize housing purchase policies, allowing families meeting certain criteria to buy unlimited properties outside the Fifth Ring Road [2][4]. - The new policy also allows single adults to purchase properties under the same conditions as families, and increases support for housing provident fund loans [2][5]. Group 2: Market Response - As of August 14, the number of second-hand homes listed in Beijing reached 161,850, an increase of approximately 1,350 from the day the new policy was announced [2]. - There has been a noticeable increase in inquiries and viewings for new homes outside the Fifth Ring Road, indicating a potential uptick in transactions in the coming weeks [2][3]. Group 3: Transaction Trends - Data shows that the number of second-hand residential contracts signed in Beijing for August reached 5,574, a year-on-year decrease of 3.78%, but an increase of 11.55% compared to the first 14 days of July [4]. - The new policy is expected to accelerate the absorption of properties outside the Fifth Ring Road, which has been a slower-moving segment of the market [3][5]. Group 4: Market Composition - Over 80% of new residential sales in the first seven months of this year occurred outside the Fifth Ring Road, with over 50% of second-hand home transactions also in that area [4]. - The policy change is anticipated to release pent-up demand, particularly for families looking to upgrade their housing situation by allowing them to purchase properties in the core areas without needing to sell their existing homes first [3][4].

Core Viewpoint - The real estate market in Beijing is experiencing a decline in prices for older properties, particularly those built before 2000, as new housing options become available, leading to increased selling pressure for homeowners [1][4][10]. Group 1: Market Trends - The prices of older properties in Beijing have significantly decreased, with examples showing reductions of approximately 36% from previous sale prices [1]. - The market is characterized by a high volume of unsold second-hand homes, particularly older apartments, which are increasingly being rejected by buyers [4][10]. - Newer properties built after 2000 are gaining market share, as they are preferred by buyers due to better amenities and living conditions [10][11]. Group 2: Seller Challenges - Homeowners who purchased properties for school districts are facing substantial losses, often exceeding 2 million yuan, making it difficult to sell even at reduced prices [3]. - Owners of properties built before 2000 are advised to sell quickly, even at a loss, as prices are expected to continue declining [6]. - The rental market for older properties has weakened, with many landlords unable to find tenants, leading to increased urgency to sell [14][18]. Group 3: Buyer Strategies - Buyers are encouraged to focus on areas without new housing competition to enhance liquidity and value retention of their investments [19]. - For those looking to upgrade, it is recommended to consider new properties that offer high value or have significant location advantages [20].

Core Viewpoint - The recent policy adjustment in Beijing's real estate market aims to stimulate activity by lifting restrictions on home purchases for certain non-local residents and optimizing housing fund policies, leading to increased market engagement and potential sales growth [1][2][12]. Group 1: Policy Changes - On August 8, Beijing's housing authority announced a significant policy change allowing non-local residents who have paid social insurance or income tax for over two years to purchase unlimited properties outside the Fifth Ring Road [1][5]. - This policy marks a major shift after 10 months of stagnant regulations, indicating a proactive approach to revitalize the real estate market during a traditionally slow season [2][12]. Group 2: Market Response - Following the policy announcement, there was a notable increase in market activity, with some new housing projects reporting visitor numbers up by 200% compared to previous weekends [1][9]. - Real estate agents observed a rise in inquiries from both buyers and sellers, with some homeowners looking to capitalize on the renewed interest by listing their properties [1][6]. Group 3: Sales Dynamics - The new policy is expected to benefit the new housing market significantly, as over 80% of new residential sales in the first seven months of the year were located outside the Fifth Ring Road [8]. - Low-priced housing options are becoming increasingly attractive, with buyers able to enter the market with lower down payments, particularly in areas with good transportation and school districts [8][9]. Group 4: Future Outlook - Analysts suggest that while the immediate effects of the policy are positive, the true impact on sales will take time to materialize, as many potential buyers may still require a longer decision-making period [11][12]. - The policy is seen as a step towards stabilizing the market, with expectations for further adjustments depending on market conditions in the coming months [12].

Group 1 - Beijing's new housing market saw 134 new homes registered on August 2, with a total area of 8,967.5 square meters, including 59 residential units covering 7,013.95 square meters [1] - The second-hand housing market recorded 145 transactions, with a total area of 11,900.52 square meters, of which 129 were residential units covering 11,282.88 square meters [1] - As of August 2, 2025, there are 93,866 units available for sale, with a total area of 7,950,521.04 square meters, including 43,873 residential units covering 5,799,353.19 square meters [2] Group 2 - The number of unsold units stands at 229,901, with a total area of 12,585,873.17 square meters, including 31,369 residential units covering 3,807,012.91 square meters [2] - The online signing for existing homes reached 16,838 units, with a total area of 1,512,647.83 square meters, including 15,139 residential units covering 1,413,927.10 square meters [3]

Core Insights - Beijing's real estate market showed significant recovery in the first half of 2025, with new home sales volume increasing nearly 24% year-on-year and second-hand home transactions reaching a three-year high, indicating a steady rebound in market confidence [1][2] New Home Market - The total volume of new homes sold in Beijing reached 18,563 units, a year-on-year increase of 23.89%, with total sales amounting to 145.995 billion yuan, up 29.7% year-on-year [2] - The average price of new homes rose to 61,200 yuan per square meter, reflecting a 5.11% increase, driven by the launch of high-end projects in areas like Chaoyang and Haidian [2] - Eight districts in Beijing saw new home sales exceed 1,000 units, contributing 83.5% of the total sales, with Changping district leading at 2,321 units sold, a 12.23% increase [2][3] High-End Projects - Haidian district experienced explosive growth, with sales reaching 2,048 units, a staggering 421.12% increase year-on-year, nearing the total sales volume of 2024 [3] - Several high-performing projects emerged, with notable sales figures such as Beijing Chenyuan surpassing 5 billion yuan in sales, and other projects like Jianfa Haiyan and Zhonghai Wanjijiuxu achieving over 40 billion yuan in sales within months of their launch [3] Real Estate Companies - The top 20 real estate companies in Beijing achieved a combined sales amount of 176.67 billion yuan, with China Overseas Land and Investment leading at 24.46 billion yuan [4] - The land market showed signs of future supply, with 22 residential land parcels sold, generating a total land transfer fee of 100.556 billion yuan, a 37.3% increase year-on-year [4] Second-Hand Home Market - The second-hand housing market saw nearly 90,000 transactions, marking a 25% year-on-year increase and the highest level since 2022 [5] - The market exhibited a "golden March, silver April" trend, with March alone recording 19,234 transactions, driven by demand for school district properties and the effects of previous policies [5] - The number of second-hand listings has increased to over 160,000, indicating a competitive market where sellers may need to adjust prices to facilitate transactions [6]