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楼市政策优化
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供需两端发力 楼市政策效果逐步显现
Zheng Quan Ri Bao· 2025-11-13 17:06
Core Viewpoint - Recent policies across various regions in China aim to stabilize the real estate market by addressing both supply and demand sides [1] Demand Side Summary - Optimization of housing provident fund policies is a key focus for many local real estate policies, with initiatives such as allowing fund withdrawals for property management fees and easing conditions for purchasing existing homes [2] - For instance, the Housing Provident Fund Management Committee in Taizhou announced that from 2025, contributors can withdraw funds to pay property management fees for their own homes [2] - Experts suggest that these measures lower the barriers to home buying and enhance buyers' payment capabilities, thereby stimulating market activity and improving supply-demand dynamics [2] Supply Side Summary - Local governments are actively promoting the acquisition of existing residential properties for use as affordable housing [3] - Hangzhou's Anju Group has initiated a public solicitation for suitable properties to increase acquisition efforts, with a focus on market-oriented and legal principles [3] - The acquisition of existing homes for affordable housing is expected to help reduce excess inventory in the market and stabilize new home prices [4] Market Dynamics and Future Outlook - The ongoing acquisition of existing homes is characterized by market-driven pricing, diverse uses, and refined standards, with purchase prices typically 30% to 50% lower than market rates [4] - As of now, Jingmen City has acquired 651 units for affordable housing, with additional properties being repurposed for market rental housing [4] - Experts predict that with the relaxation of housing provident fund policies and the implementation of affordable housing initiatives, the real estate market may establish a "market bottom" by the end of 2025, with a stable transaction environment in core cities and moderate inventory reduction in lower-tier cities [4][5] Policy Recommendations - Experts recommend further optimization of existing policies, such as allowing provident fund withdrawals for second-hand home purchases and expanding the variety of housing options available under housing vouchers [5] - There is a call for local governments to enhance the coverage of favorable policies to continuously tap into market demand [5]
上海楼市“冰火两重天”:新房促销揽客成效初显 二手房成交同比跌超六成
Hua Xia Shi Bao· 2025-10-10 00:56
Core Insights - The real estate market in Shanghai experienced a mixed performance during the National Day and Mid-Autumn Festival holidays, with new housing projects seeing increased visitor numbers and sales, while the second-hand housing market remained sluggish [2][9][12]. New Housing Market - During the holiday period from October 1 to October 8, several new housing projects launched promotional activities, leading to a notable increase in customer visits and sales [4][12]. - Poly Developments reported over 4,000 customer visits and a sales volume of 1.28 billion yuan across 11 projects during the holiday [4]. - The "Zhaoshang Shidai Chaopai" project successfully sold 16 units despite a lower than usual visitor count, averaging over 40 groups of customers daily [4][5]. Second-Hand Housing Market - The second-hand housing market in Shanghai saw a significant decline, with only 780 transactions recorded during the holiday, a drop of over 63% compared to the same period in 2024 [9][10]. - The average daily transaction volume was only 111 units, indicating a continued cautious sentiment among buyers [9][10]. - Year-to-date data shows that the second-hand housing market remains resilient, with a total of 191,000 transactions from January to September, reflecting a year-on-year increase of 17.6% [9][12]. Market Trends and Outlook - The new housing market is expected to maintain a cautious optimism for the fourth quarter, driven by the recent policy changes and an increase in new project supply [12][14]. - The "Hushi Liu Tiao" policy introduced in August has positively impacted the market, leading to a significant increase in new housing transactions in September [12][14]. - Analysts suggest that while the second-hand market is currently weak, the overall market is in a phase of stabilization, with expectations for potential interest rate cuts in the near future [14][15].
多城继续优化楼市政策,前三季度全国有约200个省市(县)出台政策超470条
Sou Hu Cai Jing· 2025-10-09 23:42
Core Viewpoint - The recent optimization of real estate policies in multiple cities aims to inject new vitality into the housing market, with expectations for accelerated implementation of existing policies and potential new measures in the fourth quarter [1] Group 1: Policy Changes - Approximately 200 provinces and cities are expected to introduce over 470 policies by the third quarter of 2025, with more than 120 policies introduced in the third quarter alone [1] - Most cities have fully lifted restrictive policies, indicating a significant shift towards a more open real estate market [1] Group 2: Focus Areas - Recent local policy optimizations primarily focus on stimulating demand and enhancing supply, including measures such as expanding the scope of housing fund withdrawals and increasing targeted home purchase subsidies [1]
美联储降息板上钉钉,中国楼市能否借此东风,迎来关键命运转折?
Sou Hu Cai Jing· 2025-09-17 03:18
2025 年 9 月,有个数据最近刷爆全网了 —— 美联储 9 月份降息的概率居然高达 92%!这消息可不一般,不光让全球股市、债市都跟着紧张,更让咱们中国 好多想买房的、搞投资的人,都攥着心等着看动静呢! 回顾2016年美联储开启降息周期后,中国一线城市豪宅成交量环比骤增32%;2019年那次降息,北上广深高端住宅价格三个月内上涨15%。 国际资本借道债市涌入国内,当时中国楼市成为最大的资本"蓄水池"。 如今相似的情景再次出现。 根据CME FedWatch工具最新数据,美联储9月降息25个基点的概率高达92%,10月累计降息50个基点的概率达到72.6%。 根据克而瑞数据,目前房企海外债融资成本高达8-12%,是境内融资的2倍以上。 美联储降息将直接降低房企境外融资成本,同时人民币升值预期增强,存 量海外债务偿还压力将显著减轻。 这对于资金链紧张的房企无疑是雪中送炭。我在业内交流中发现,8月以来,北京、上海等地的豪宅带看量已经环比上升25%。 这种"春江水暖鸭先知"的现象,说明高净值人群已经开始行动。 美联储降息将强化这种预期,推动改善型需求入场。 这种预期正在引发全球资本流动的重新布局。美元资产收益率下 ...
恭喜还没买房的人,楼市传来3个好消息,这些信号很关键
Sou Hu Cai Jing· 2025-09-13 03:39
Group 1 - The current real estate market is at a critical juncture, with mixed sentiments among potential buyers regarding whether to purchase or wait [1] - Major cities like Guangzhou, Beijing, Shanghai, and Shenzhen have optimized their housing policies, signaling a shift in the supply-demand relationship and potentially ending the era of restrictions [3][4] - The easing of purchasing restrictions is expected to boost confidence among buyers, particularly for first-time and upgrading homebuyers, as the market shows signs of recovery [4] Group 2 - Following policy adjustments, Beijing and Shanghai have seen a noticeable increase in transaction volumes, with Beijing recording 13,331 second-hand residential transactions in August, a 4.3% month-on-month increase [5] - Many cities have eliminated distinctions between first and second homes, further lowering the cost of purchasing, especially for upgrading buyers [7] - The competitive landscape among developers is intensifying, with a focus on improving property features to attract buyers, emphasizing the importance of evaluating properties based on their intrinsic value and location [7][9]
热度飙升!房企连夜更新信息,有客户已签约丨实探深圳楼市新政实施首日
Zheng Quan Shi Bao· 2025-09-06 10:11
Core Viewpoint - Shenzhen has introduced significant housing market policies aimed at optimizing purchase restrictions and credit policies, following similar moves in Beijing and Shanghai [1][5]. Group 1: Policy Changes - The new policies include the relaxation of housing purchase restrictions for both individuals and enterprises, allowing eligible residents to buy multiple properties in specific districts [2][5]. - Non-local residents can now purchase up to two properties in designated areas without needing to prove a year of social insurance or income tax payments [2][5]. Group 2: Market Reactions - Following the announcement, there was an immediate increase in inquiries and viewings for properties, indicating heightened interest from potential buyers [2][3]. - Real estate agents reported a surge in transactions, with some buyers who previously faced restrictions now able to proceed with purchases [3][4]. Group 3: Market Impact - The relaxation of restrictions is expected to significantly boost transaction volumes in both new and second-hand housing markets, potentially doubling year-on-year sales [6]. - The adjustment in mortgage rates, particularly a reduction of 40 basis points for second homes, is projected to lower total repayment costs, further stimulating market activity [6].
深夜发布新政,深圳楼市将迎哪些变化?解读来了!
Core Viewpoint - Shenzhen's new real estate policy significantly relaxes purchase restrictions, aiming to revitalize the housing market and stimulate demand amid ongoing price declines and market pressures [4][6][8] Summary by Relevant Sections Purchase Policy Adjustments - The new policy allows residents to purchase an unlimited number of homes in specific districts, including Luohu, Bao'an (excluding Xin'an Street), Longgang, Longhua, Pingshan, and Guangming, provided they meet certain criteria [1][3] - Non-resident families without proof of one year of social insurance or income tax payments can buy up to two homes in the same districts [1][5] - In Yantian District and Dapeng New District, there are no purchase qualifications required [1][3] Corporate Purchase Policy - The policy eases restrictions for enterprises, allowing those established for over one year, with a tax payment of at least 1 million RMB and a minimum of 10 employees, to purchase an unlimited number of homes in designated areas [3][5] - In non-restricted areas, there are no purchase qualifications for enterprises [3][5] Financial Support and Loan Policies - The new policy eliminates the distinction between first and second home loan interest rates, allowing financial institutions to set rates based on market conditions and their operational status [3][5] Market Impact and Analysis - Analysts suggest that the policy's relaxation is more aggressive than similar measures in Beijing and Shanghai, aiming to reverse the downward trend in the housing market and stimulate activity during the traditional sales peak of "Golden September and Silver October" [4][6][8] - The policy is expected to release pent-up demand, particularly from single individuals and families with children, as well as attract buyers from the Pearl River Delta and inland regions [6][7][8] - The overall market response is anticipated to be significant, with potential transaction volume increases of up to 100% compared to previous policy stimuli [8]
深夜重磅!深圳放开8区住宅限购,深户及社保1年可随便买
第一财经· 2025-09-05 17:11
Core Viewpoint - Shenzhen has introduced a new round of policies to optimize the real estate market, following Beijing and Shanghai, aimed at relaxing housing purchase restrictions and adjusting housing loan interest rates, effective from September 6, 2025 [2][3]. Summary by Sections Policy Changes - The new policy allows residents who meet the purchasing conditions to buy an unlimited number of homes in several districts, including Luohu, Bao'an (excluding Xin'an Street), Longgang, Longhua, Pingshan, and Guangming [2]. - Non-local families without proof of continuous social insurance or individual income tax payments for at least one year can purchase up to two homes in the specified districts [2]. - In Yantian District and Dapeng New District, there will be no qualification review for home purchases [2]. - Single adults will be subject to the same housing purchase restrictions as resident families [2]. Previous Restrictions - Previously, Shenzhen had strict purchase limits, such as local families being allowed to buy two homes and non-local families or individuals being limited to one home, with additional requirements for certain districts [3]. Corporate Purchase Policies - The new policy also optimizes the purchasing conditions for enterprises and institutions, requiring them to meet specific criteria in certain districts while removing qualification reviews in other areas [3]. Loan Interest Rate Adjustments - The policy states that housing loan interest rates will no longer differentiate between first and second homes, allowing financial institutions to set rates based on market conditions and their operational status [3]. Market Performance - In August, Shenzhen's second-hand housing market recorded 5,267 transactions, a month-on-month decrease of 7.1% but a year-on-year increase of 12.8% [4]. - The new housing market showed weaker performance, with only 1,352 new homes sold, a month-on-month decline of 13.4% and a year-on-year decline of 52.8% [4]. Market Sentiment - The current sentiment in the new housing market is characterized by a few successful projects while most face challenges in sales, with buyers delaying purchases in anticipation of new policies [5]. - Experts suggest that the traditional peak season for the housing market is approaching, and the new policies may help revive market activity, especially with increased developer enthusiasm for launching new projects [5].
深夜重磅!深圳放开8区住宅限购,深户及社保1年可随便买
Di Yi Cai Jing· 2025-09-05 16:31
Core Viewpoint - Shenzhen has introduced a new round of policies to optimize the real estate market, following similar measures in Beijing and Shanghai, effective from September 6, 2025 [2] Group 1: Policy Changes - The new policy significantly relaxes housing purchase restrictions in eight districts of Shenzhen, allowing eligible residents to buy an unlimited number of properties in specified areas [2][3] - Non-local households without proof of continuous social insurance or income tax payments for over one year can purchase up to two properties in designated districts [2][3] - In Yantian District and Dapeng New District, there will be no qualification review for purchasing properties [2] - Single adults will be subject to the same housing purchase restrictions as resident families [2] Group 2: Previous Restrictions - Previously, Shenzhen had strict purchase limits, such as local families being allowed to buy two properties and non-local families or individuals being limited to one property, with additional requirements for certain districts [3] Group 3: Corporate Purchase Policies - The policy also optimizes the purchasing conditions for enterprises, requiring specific criteria such as a minimum establishment period, tax contributions, and employee count for purchases in certain districts [3] Group 4: Mortgage Rate Adjustments - The new policy states that housing loan interest rates will no longer differentiate between first and second homes, allowing financial institutions to set rates based on market conditions and their operational status [3] Group 5: Market Performance - In August, Shenzhen's second-hand housing market recorded 5,267 transactions, a month-on-month decrease of 7.1% but a year-on-year increase of 12.8%, indicating a market still above the industry threshold [3] - The new housing market remains sluggish, with only 1,352 new homes sold in August, a month-on-month decline of 13.4% and a year-on-year drop of 52.8% [4] - The overall market performance in August was attributed to seasonal factors and a general wait-and-see attitude among buyers due to expectations of new policies [4] Group 6: Future Outlook - Industry experts anticipate that the introduction of these policies will help revive market activity as the traditional peak season approaches, with expectations for increased developer activity and sales in the upcoming months [4]
京沪楼市8月份成交显韧性 市场信心持续修复
Zheng Quan Ri Bao· 2025-09-03 23:16
Group 1 - In August, the real estate markets in Beijing and Shanghai showed resilience due to policy optimization, with both new and second-hand home transactions experiencing slight increases compared to July [1][2] - In Beijing, the number of second-hand residential contracts signed reached 13,331 in August, an increase of 547 from July, while new residential contracts signed totaled 3,135, up by 254, representing an 8.16% increase [1] - In Shanghai, the implementation of the "Six Policies" led to a significant rise in market activity, with 39,49 second-hand homes sold in the first week of the policy, and a total of 17,500 second-hand homes sold in August, marking a 4% month-on-month increase and an 11% year-on-year increase [1][2] Group 2 - The "Six Policies" have resulted in a 40% increase in daily visits to projects outside the outer ring compared to pre-policy levels, with a notable surge in contract signings [2] - Analysts believe that the policy optimizations in Beijing and Shanghai are beginning to show results, and market transaction activity is expected to further increase in September [2][3] - There is potential for further policy optimization in Beijing, including easing purchase restrictions and improving housing fund policies, which may lead to an acceleration in project construction and sales [3]