楼市政策优化
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“我们要抓紧时间”“置业上海的黄金窗口打开了”上海发布楼市“沪七条”
Mei Ri Jing Ji Xin Wen· 2026-02-25 11:53
限购政策调减:非本市户籍外环内购房,社保或个税年限仅1年 春节假期一过,在全国楼市表现中实力不俗的城市上海,率先打出一套政策优化"组合拳"。 2月25日,上海市住房城乡建设管理委、市房屋管理局、市财政局、市税务局、市公积金管理中心等五 部门联合印发《关于进一步优化调整本市房地产政策的通知》(即"沪七条",以下简称《通知》),自 2026年2月26日起施行。 《通知》发布后,市场反应强烈。建发房产上海营销负责人通过微信接受《每日经济新闻》记者(以下 简称每经记者)采访时表示:"新政后,会有一波购买力的释放和客户购房信心的提振,要抓紧时间让 市场和客户看到我们的产品力和项目优势。" 保利世博天悦营销负责人接受记者采访时表示:"项目未来主推4000万元以上的高端住宅,上海重磅落 地的楼市新政,大幅放宽限购条件、降低置业成本,打破非沪籍群体购房壁垒,也打开了置业上海的黄 金窗口。" 58安居客研究院院长张波书面对每经记者表示:"此次政策是针对刚需、改善、置换三类真实需求的精 准赋能,政策落地后将直接带动三大需求释放。一是新市民、新人才的外环内首置需求,二是长期在沪 人群的外环内改善增购需求,三是沪籍家庭的置换升级需求 ...
“我们要抓紧时间”“置业上海的黄金窗口打开了”??上海发布楼市“沪七条”
Mei Ri Jing Ji Xin Wen· 2026-02-25 10:42
春节假期一过,在全国楼市表现中实力不俗的城市上海,率先打出一套政策优化"组合拳"。 2月25日,上海市住房城乡建设管理委、市房屋管理局、市财政局、市税务局、市公积金管理中心等五 部门联合印发《关于进一步优化调整本市房地产政策的通知》(即"沪七条",以下简称《通知》),自 2026年2月26日起施行。 《通知》发布后,市场反应强烈。建发房产上海营销负责人通过微信接受《每日经济新闻》记者(以下 简称每经记者)采访时表示:"新政后,会有一波购买力的释放和客户购房信心的提振,要抓紧时间让 市场和客户看到我们的产品力和项目优势。" 保利世博天悦营销负责人接受记者采访时表示:"项目未来主推4000万元以上的高端住宅,上海重磅落 地的楼市新政,大幅放宽限购条件、降低置业成本,打破非沪籍群体购房壁垒,也打开了置业上海的黄 金窗口。" 58安居客研究院院长张波书面对每经记者表示:"此次政策是针对刚需、改善、置换三类真实需求的精 准赋能,政策落地后将直接带动三大需求释放。一是新市民、新人才的外环内首置需求,二是长期在沪 人群的外环内改善增购需求,三是沪籍家庭的置换升级需求。这三类需求均为市场核心合理需求,将有 效激活上海新房、二 ...
北京楼市新政满月:市场活跃度提升
Zhong Guo Jing Ji Wang· 2026-01-24 01:51
Core Insights - The recent policy adjustments in Beijing's real estate market have led to increased market activity, improved transaction volumes, and stabilized prices, significantly boosting market confidence [1][2]. Group 1: New Housing Market - Following the implementation of the new policy, the sales office of a new development reported a more than 60% overall sales rate since its opening last year, with a noticeable increase in visitor numbers [1]. - Developers are increasingly competing on the quality of their offerings, with a trend towards enhancing design and features in new projects, indicating a competitive market environment [1]. Group 2: Second-Hand Housing Market - The second-hand housing market has also shown signs of recovery, with a notable increase in transaction speed, particularly in established communities [2]. - The average transaction price for second-hand homes is concentrated between 2 million and 5 million yuan, with first-time buyers dominating the market [2]. Group 3: Market Trends and Predictions - Data from Zhongyuan Real Estate indicates a 44.6% month-on-month increase in daily new home registrations since the policy announcement, while second-hand home viewings have increased by over 20% [2]. - The price of new homes has stabilized, with a 2.55% month-on-month increase in prices for improved new homes outside the Fifth Ring Road, while the overall decline in new home prices has narrowed to 0.4% [2]. - Analysts predict that the ongoing recovery in the Beijing real estate market will continue, with a focus on differentiated performance based on location and product competitiveness [3].
北京楼市温和修复 政策效应持续释放
Zheng Quan Ri Bao· 2026-01-04 16:46
Core Viewpoint - The Beijing real estate market remains relatively active during the New Year holiday, despite a slowdown in buyer viewing pace due to factors like returning home and travel [1][2] Group 1: Market Activity - Many new housing projects in Beijing chose to remain open during the holiday, with sales offices actively receiving clients [1] - The overall sales situation is satisfactory, with some projects offering limited-time discounts and special price homes to attract previous visitors [1][2] - The number of visits to new projects has increased by over 30% since the introduction of new policies [2] Group 2: Policy Impact - Recent policy changes, including the relaxation of purchase restrictions and a decrease in the value-added tax (VAT) rate, have significantly boosted market activity [1][2] - The new VAT policy states that individuals selling homes purchased for less than two years will pay a 3% VAT, while those selling homes held for two years or more will be exempt from VAT [1] - The market has seen a 20% month-on-month increase in second-hand residential transactions, with 17,181 units signed in December 2025 [2]
北京楼市新政 放宽非京籍家庭购房条件
Jing Ji Guan Cha Bao· 2025-12-24 10:24
Core Viewpoint - Beijing has announced a series of adjustments to its real estate policies aimed at better meeting the housing needs of residents, effective from December 24, 2025 [1][2] Group 1: Housing Purchase Policy Adjustments - The conditions for non-Beijing households to purchase homes have been relaxed, reducing the social security or tax payment duration from 3 years to 2 years for properties within the Fifth Ring Road, and from 2 years to 1 year for properties outside the Fifth Ring Road [1] - Families with two or more children are now allowed to purchase additional properties, with Beijing residents able to buy up to three homes within the Fifth Ring Road, while non-Beijing families with two years of social security or tax payments can buy two homes [1] Group 2: Housing Loan Policy Changes - The minimum down payment for second home purchases using public housing funds has been reduced from 30% to 25% [2] - The pricing mechanism for personal housing loans will no longer differentiate between first and second homes, allowing banks to set rates based on market conditions and individual risk assessments [1] Group 3: Real Estate Development Efficiency - The approval process for real estate development projects has been streamlined, shifting from city-level approval to district-level filing, aimed at enhancing the investment efficiency in the real estate sector [2]
重磅!北京发布楼市新政
Bei Jing Ri Bao Ke Hu Duan· 2025-12-24 08:49
Core Viewpoint - Beijing is implementing measures to stabilize the real estate market in response to the central economic work conference, with new policies effective from December 24, 2025 [1][2]. Group 1: Housing Purchase Policy Adjustments - The policy relaxes housing purchase conditions for non-Beijing residents, reducing the social security or tax payment requirement from 3 years to 2 years for purchasing homes within the Fifth Ring Road, and from 2 years to 1 year for homes outside the Fifth Ring Road [1]. - Families with two or more children are allowed to purchase additional homes, with Beijing residents permitted to buy up to three homes within the Fifth Ring Road, while non-Beijing families with two years of social security or tax payments can buy two homes [1]. Group 2: Housing Credit Policy Enhancements - The new policy optimizes personal housing credit policies, allowing banks to set mortgage rates without differentiating between first and second homes, based on market conditions and individual risk assessments [1]. - The minimum down payment for second home purchases using public housing funds is reduced from 30% to 25% [2]. Group 3: Real Estate Development Process Improvements - The policy aims to enhance the business environment and improve investment efficiency in real estate by changing the project approval process from city-level to district-level registration [2].
重磅!北京发布楼市新政
华尔街见闻· 2025-12-24 08:46
Core Viewpoint - Beijing is implementing measures to stabilize the real estate market in response to the central economic work conference, with new policies effective from December 24, 2025 [1][2]. Group 1: Housing Purchase Policy Adjustments - The policy relaxes housing purchase conditions for non-Beijing residents, reducing the social security or tax payment requirement from 3 years to 2 years for purchasing homes within the Fifth Ring Road, and from 2 years to 1 year for homes outside the Fifth Ring Road [1]. - Families with two or more children are allowed to purchase additional homes, with Beijing residents permitted to buy up to 3 homes within the Fifth Ring Road, while non-Beijing families with 2 years of social security or tax payments can buy 2 homes [1]. Group 2: Housing Loan Policy Adjustments - The minimum down payment for second home purchases using public housing funds is reduced from 30% to 25% [2]. - The personal housing loan interest rate policy is adjusted, with banks no longer differentiating between first and second home loans in their pricing mechanisms [1]. Group 3: Real Estate Development Efficiency - The approval process for real estate development projects is streamlined, shifting from city-level approval to district-level filing, aimed at improving the business environment and investment efficiency [2].
月均成交1万套,深圳前11月楼市成交量,创近五年同期新高
Sou Hu Cai Jing· 2025-12-03 10:43
Core Insights - The Shenzhen real estate market has shown significant growth in both new and second-hand housing transactions in 2025, with total transactions reaching 111,519 units from January to November, marking a 12% year-on-year increase and the highest level in five years [1][3] Group 1: Market Performance - New housing transactions in November reached 3,624 units, representing an 8.1% month-on-month increase, while second-hand housing transactions exceeded 5,000 units, indicating a steady recovery in market confidence and activity [1][3] - The continuous increase in transaction volume for second-hand homes has been observed for nine consecutive months, with November's volume rising to 5,762 units, suggesting a stabilization phase for the market [5] Group 2: Factors Influencing Market Growth - The increase in transaction volume is attributed to a combination of policy support, urban development benefits, and seasonal market dynamics. Recent policy adjustments, such as the relaxation of purchase restrictions, have lowered entry barriers for buyers [3] - The announcement of the 2026 APEC conference to be held in Shenzhen has boosted market confidence regarding the city's development potential and core asset values, particularly in high-demand areas like Shenzhen Bay and Houhai [3] - The traditional peak season for property transactions at the end of the year has also contributed to the uptick in activity, as buyers aim to finalize purchases before the year-end and developers offer incentives to boost sales [3] Group 3: Market Segmentation - The transaction volume is heavily concentrated in core districts such as Longgang, Futian, and Nanshan, which account for 92.3% of total transactions, while peripheral areas face pressure [7] - There is a notable demand pattern emerging, characterized by strong interest in both entry-level and luxury properties, with the Longgang Central City area leading in transaction volume for affordable housing, while high-end segments in Nanshan also show robust performance [7]
供需两端发力 楼市政策效果逐步显现
Zheng Quan Ri Bao· 2025-11-13 17:06
Core Viewpoint - Recent policies across various regions in China aim to stabilize the real estate market by addressing both supply and demand sides [1] Demand Side Summary - Optimization of housing provident fund policies is a key focus for many local real estate policies, with initiatives such as allowing fund withdrawals for property management fees and easing conditions for purchasing existing homes [2] - For instance, the Housing Provident Fund Management Committee in Taizhou announced that from 2025, contributors can withdraw funds to pay property management fees for their own homes [2] - Experts suggest that these measures lower the barriers to home buying and enhance buyers' payment capabilities, thereby stimulating market activity and improving supply-demand dynamics [2] Supply Side Summary - Local governments are actively promoting the acquisition of existing residential properties for use as affordable housing [3] - Hangzhou's Anju Group has initiated a public solicitation for suitable properties to increase acquisition efforts, with a focus on market-oriented and legal principles [3] - The acquisition of existing homes for affordable housing is expected to help reduce excess inventory in the market and stabilize new home prices [4] Market Dynamics and Future Outlook - The ongoing acquisition of existing homes is characterized by market-driven pricing, diverse uses, and refined standards, with purchase prices typically 30% to 50% lower than market rates [4] - As of now, Jingmen City has acquired 651 units for affordable housing, with additional properties being repurposed for market rental housing [4] - Experts predict that with the relaxation of housing provident fund policies and the implementation of affordable housing initiatives, the real estate market may establish a "market bottom" by the end of 2025, with a stable transaction environment in core cities and moderate inventory reduction in lower-tier cities [4][5] Policy Recommendations - Experts recommend further optimization of existing policies, such as allowing provident fund withdrawals for second-hand home purchases and expanding the variety of housing options available under housing vouchers [5] - There is a call for local governments to enhance the coverage of favorable policies to continuously tap into market demand [5]
上海楼市“冰火两重天”:新房促销揽客成效初显 二手房成交同比跌超六成
Hua Xia Shi Bao· 2025-10-10 00:56
Core Insights - The real estate market in Shanghai experienced a mixed performance during the National Day and Mid-Autumn Festival holidays, with new housing projects seeing increased visitor numbers and sales, while the second-hand housing market remained sluggish [2][9][12]. New Housing Market - During the holiday period from October 1 to October 8, several new housing projects launched promotional activities, leading to a notable increase in customer visits and sales [4][12]. - Poly Developments reported over 4,000 customer visits and a sales volume of 1.28 billion yuan across 11 projects during the holiday [4]. - The "Zhaoshang Shidai Chaopai" project successfully sold 16 units despite a lower than usual visitor count, averaging over 40 groups of customers daily [4][5]. Second-Hand Housing Market - The second-hand housing market in Shanghai saw a significant decline, with only 780 transactions recorded during the holiday, a drop of over 63% compared to the same period in 2024 [9][10]. - The average daily transaction volume was only 111 units, indicating a continued cautious sentiment among buyers [9][10]. - Year-to-date data shows that the second-hand housing market remains resilient, with a total of 191,000 transactions from January to September, reflecting a year-on-year increase of 17.6% [9][12]. Market Trends and Outlook - The new housing market is expected to maintain a cautious optimism for the fourth quarter, driven by the recent policy changes and an increase in new project supply [12][14]. - The "Hushi Liu Tiao" policy introduced in August has positively impacted the market, leading to a significant increase in new housing transactions in September [12][14]. - Analysts suggest that while the second-hand market is currently weak, the overall market is in a phase of stabilization, with expectations for potential interest rate cuts in the near future [14][15].