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城区辅助驾驶下探至十万级,规模化拐点将至
Guan Cha Zhe Wang· 2025-12-11 13:29
导读:作为一家横跨硬件和软件的企业,"生态"正在成为地平线独特优势的来源。 (文 / 观察者网 周盛明 编辑 / 高莘) 2025年12月8日,在地平线首届技术生态大会上,地平线创始人兼CEO余凯博士宣布:"基于单征程6M 的城区辅助驾驶方案将杀入10万元级国民车"。 对于地平线来说,距离实现这样的目标仅一步之遥。 观察者网注意到,在目前市售的10—15万级别新车中,支持城区辅助驾驶(不包括记忆领航)的车型仅 有三款:奇瑞星途ET5、长安深蓝L06和小鹏MONA M03——而前两款车型均使用了地平线"HSD"高阶 辅助驾驶解决方案。 地平线的战略意图也呼之欲出:让高阶辅助驾驶从技术突破迈向规模化普惠。用余凯自己的话说,希望 高阶辅助驾驶成为"新时代的自动挡"。 地平线技术生态大会 观察者网摄 地平线创始人兼CEO余凯博士 观察者网摄 当城区辅助驾驶开始向10万元级车型下探,接下来需要回答的则是三个更现实的问题: 以往成本高昂、难度较高的新技术,如何在普及的过程中完成商业闭环?它会如何影响汽车产业与市场 格局?以及,地平线在中国汽车供应链中,究竟想占据一个什么样的位置? 据悉,目前基于单颗地平线J6P芯片(56 ...
第80万辆MPV下线!广汽传祺迎新里程碑后该如何走
Mei Ri Jing Ji Xin Wen· 2025-07-31 05:41
Core Viewpoint - GAC Trumpchi has achieved a significant milestone by producing its 800,000th MPV, setting a new record for Chinese brands in the MPV segment, and marking the 450,000th unit of the Trumpchi M8 family, which has become the best-selling luxury MPV in China [1][3][6]. Group 1: Market Position and Product Development - The Trumpchi M8 was launched in 2017, entering a competitive high-end MPV market dominated by brands like Buick and Honda, where few Chinese models could exceed a price of 200,000 yuan [3][4]. - The M8 quickly gained popularity, selling over 1,000 units in its first month and establishing itself as a leader in the Chinese brand MPV market, with cumulative sales reaching nearly 450,000 units by July 2025 [3][4]. - Trumpchi has diversified its MPV offerings, covering a price range from 100,000 to 400,000 yuan, catering to various consumer needs from family to business use [4][6]. Group 2: Quality and Innovation - Trumpchi is recognized as a "Chinese MPV expert," with nearly 800,000 MPVs sold, reflecting its commitment to quality and innovation in the MPV market [6][12]. - The company has invested over 50 billion yuan in R&D, employing nearly 5,000 experts to develop advanced manufacturing capabilities and a comprehensive quality management system [11][12]. - The introduction of the "QDR" quality management system ensures high quality throughout the vehicle's lifecycle, from production to post-sale service [11][12]. Group 3: Technological Advancements - The newly launched Trumpchi M8 Hongmeng version features Huawei's Hongmeng cockpit, enhancing the smart interaction experience with zero learning curve and real-time voice control [14][15]. - The M8 series incorporates cutting-edge safety features, including a battery system with multiple safety protections and real-time monitoring, significantly improving safety standards [18]. - Collaborations with technology leaders like Huawei and CATL have enabled Trumpchi to integrate advanced technologies into its vehicles, positioning itself as a leader in smart MPVs [15][18]. Group 4: Market Strategy and Future Outlook - Trumpchi's focus on understanding user needs and maintaining high product quality is seen as a key factor in its competitive advantage and transition towards becoming a technology-driven enterprise [12][14]. - The company aims to solidify its market leadership in the MPV segment while evolving into a "smart MPV expert," reflecting a broader trend in the automotive industry towards electrification and advanced technology [15][18].