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MPV,中产男人的归宿
投资界· 2025-07-05 08:00
以下文章来源于三联生活实验室 ,作者碳酸狗 三联生活实验室 . Never Bored 城市Cool Guy生活样本 商务是归宿。 作者 | 碳酸狗 来源 | 三联生活实验室 (ID:LIFELAB2020) 都说看一个人开什么车,可以透露出他目前的人生状态。"开剁椒鱼头车的则是县城贵 妇,对车的要求只有代步;开网约风电车的年轻人,准备着埋头苦干、没事赚点外快。" 但开商务车的男人,总会被蒙上一层神秘的气息,让人完全看不透他们的身份底牌。只 是总听人说,人到中年,归宿就是一辆商务。 图源:蓝胖子 "已经过了攀比的年纪,没必要再用车来标榜自己。年轻时对车的要求是能装,而到了中 年 , 对 车 的 要 求 则 变 成 了 真 的 能 装 。 所 以 买 车 越 大 越 好 , 最 好 能 塞 下 岳 父 岳 母 一 家 老 小,外加两只狗。" "最重要的是,闲着没事也能跑跑网约车,赚专车和商务车的价格。" 商务车的价格丰俭由人,预算紧的话十来万就能提辆二手车,有钱就上奔驰威霆和埃尔 法。 对于中年男人来说,轿车是过渡,商务是归宿。 商务车男人,你惹不起 当其他车主还在鄙视链里卷生卷死、争论宝马和奔驰谁更有排面时, ...
岚图梦想家7天销量2720台 问鼎MPV销冠
news flash· 2025-06-24 05:50
6月24日开启预售的极智驾享大五座SUV岚图FREE+全系标配华为乾崑智驾ADS 4和鸿蒙座舱5,有望成为岚图的下一个爆款。 岚图梦想家7天销量2720台 问鼎MPV销冠 智通财经6月24日电,岚图汽车旗下全新岚图梦想家再赢高光时刻。在2025年6月第三周(6月16日-22日)MPV周销榜当中,全新岚图梦想家 以2720台的优异成绩,问鼎MPV市场销量冠军。全新岚图梦想家是行业首款搭载华为乾崑智驾ADS3.0和鸿蒙座舱4.0的MPV,自去年9月上市 以来,连续多月蝉联新能源MPV销量冠军,单车均价超过39万元。 | 排名 | 车型 | | 销量 | | --- | --- | --- | --- | | 01 | F | 岚图梦想家 | 2720 | | 02 | 0 | 丰田赛那 | 2580 | | 03 | AAA | 别克GL8 | 2450 | | 04 | 3 | 腾势D9 | 2120 | | 05 | 0 | 丰田格瑞维亚 | 1630 | | 06 | ll | 魏牌高山 | 1310 | | 07 | 0 | 传祺M8 | 1190 | | 08 | 0 | 传祺M6 | 750 | | ...
【联合发布】一周新车快讯(2025年5月24日-5月30日)
乘联分会· 2025-05-30 08:43
点 击 蓝 字 关 注 我 们 乘联分会&I.S. E安路勤 2 大改款(MCE3):指车型的模具和动力都进行改变。 价格调整(MSRP):现有车型官方指导价的变动。 | | 目录 1 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 长安汽车 | 深蓝 S07 | 2025 / 05 / 24 | B SUV | NM | | 2 | 东风乘用车 | 东风风神 奕炫 | 2025 / 05 / 24 | A NB | MCE1 | | 3 | 上汽通用 | 凯迪拉克 XT4 | 2025 / 05 / 25 | A SUV | MCE1 | | র্ব | 蔚来汽车 | 蔚来 ET5 | 2025 / 05 / 25 | B NB | MCE2-1 | | 5 | 蔚来汽车 | 蔚来 ET5T | 2025 / 05 / 25 | B Wagon | MCE2-1 | | 6 | 上汽大众 | 大众 凌渡L | 2025 / 05 / 26 | A NB ...
千万元购车补贴助力、“顶流”新车齐聚,北京·东城新能源汽车品质生活节启幕
Bei Jing Shang Bao· 2025-05-15 15:27
12 6.17 STATISTICAL Th PERSONIS d from a states of t the first 117 14 -7 FRO 79 15 1 115 c 35 199 7 15 e start 37 7500 10 14 d a H PS 2 6 2 12 106 WANGEULGEZIER 7,000 4.53 8 the start 15 20 4 Ehipp nuner t 17 er r 2 271 20 VR基地 ■业中心 ANCHA 第3 the find n the states 的美食市直 驭见东城 o Home of to 202 3117 值得一提的是,与本次消费节同步启动的北京·东城新能源汽车品质生活节,创新打造"汽车生活+"消费场景。同时,将发放1000万元汽车消费券,进一步激 发绿色消费潜力。 Co . 9 摆脱空间船制, 报杂轻点, 车内L 简券N9用空 0 脚判 N9 北京商报讯(记者 刘洋)5月15日,"韵东城·购JING彩"东城盛夏消费季正式启动,同时作为本次消费节重头戏的北京·东城新能源汽车品质生活节,也在王 府井大街北延段开幕,比亚迪、蔚来、保 ...
长城汽车魏牌高山入局MPV市场 家庭需求能否撬动行业新格局?
Zheng Quan Ri Bao· 2025-05-15 10:42
Core Viewpoint - The launch of Great Wall Motor's WEY brand Gaoshan MPV is set to disrupt the high-end MPV market in China, targeting family users and leveraging extensive market research and investment in a dedicated platform [2][3][4]. Group 1: Market Dynamics - The high-end MPV market in China is experiencing rapid growth, with the top ten MPV manufacturers selling 221,000 units in the first quarter of 2025, accounting for 80.1% of total MPV sales [3]. - Great Wall Motor's WEY brand is entering the market with two models priced at 309,800 yuan and 353,800 yuan, directly competing with established players like BYD and GAC [3][4]. - The MPV segment has historically been polarized, with high-end models like Buick GL8 dominating and budget options like Wuling Hongguang capturing the low end, leaving a gap for family-oriented vehicles [5]. Group 2: Product Features and Innovations - The WEY Gaoshan MPV features Great Wall's third-generation intelligent driving assistance system, CoffeePilot Ultra, enabling comprehensive driving and parking capabilities [4]. - The vehicle is designed based on extensive research involving over 3,000 families, focusing on comfort, safety, and health, with a development investment of 500 million yuan over four years [5]. Group 3: Strategic Implications - The entry of WEY Gaoshan may pressure the profit margins of joint venture brands in the mid-to-high-end MPV market, potentially accelerating technological advancements among competitors [4]. - The shift towards family-oriented MPVs is seen as a critical transition point, with the market's performance reflecting the true demand for family vehicles in the context of changing family structures and policies [5].
“0首付、低利息”“一口价”“保价618”,多重补贴催生车市换车热潮丨五一促消费观察
Hua Xia Shi Bao· 2025-05-04 02:50
同时,在区域创新的推动下,各地通过特色消费模式为假日经济注入强劲活力。在假日期间,张家口、贵州、武 汉等地结合自身资源优势,推出差异化促销策略,形成跨行业联动的消费热潮。其中,张家口市通过车模走秀、 抽奖互动等提升体验感,实现消费与娱乐的深度融合;贵州省打造"酱酒+汽车"特色消费生态,消费者购置汽车可 平价购买一定数量的优质酱酒;武汉市联动政企发放亿元级消费券,购车券可在文旅、餐饮等八大场景通兑使 用。 地方车展成消费主阵地 5月2日,《华夏时报》记者来到张家口经开区冰之梦广场,看到多个汽车品牌在举行展览。记者了解到,这是张 家口举办的地方车展,作为该市年度规模最大的汽车盛会,该车展汇聚超50家汽车品牌、20余家电家装及电动自 行车企业,通过政企协同、场景创新与产业链联动,折射出中国车市下沉市场的消费新势能。 据销售人员介绍,本届车展以"三重叠加"政策为核心驱动。其中包括,政府提供的最高1.5万元置换补贴,金融机 构推出"0首付和低息贷款",主机厂加码厂补和限时直降。以别克GL8混动版为例,在置换补贴加持下,价格下探 至25万元区间;新能源补贴方面,五菱缤果333km版本通过国补、厂补及置换优惠,裸车价从7. ...
济南五一租车火爆:经济车型价格翻倍,新能源房车受宠
Qi Lu Wan Bao Wang· 2025-05-03 09:55
Core Insights - The tourism market is experiencing a surge during the May Day holiday, with self-driving car rentals becoming a popular choice among travelers due to their flexibility and autonomy [1][2] - Rental demand in Jinan has increased by 2-3 times compared to regular periods, with rental prices for economy models rising significantly [2][4] Rental Market Dynamics - Jinan's rental market has seen a rental rate of 90% with expectations to exceed 96% during peak holiday times, marking a 20%-30% increase in rental rates compared to the Qingming holiday [2][4] - Over 40% of rental orders are made at least a week in advance, with popular economy cars like the Volkswagen Lavida and Nissan Sylphy being the main choices [4][5] Price Trends - Rental prices have surged, with daily rates for vehicles like the Buick Excelle increasing from 80 yuan to 243 yuan, and the Tesla Model 3 rising to 523 yuan [7][8] - The demand for spacious MPVs has also increased, with daily rental prices for models like the GAC Trumpchi M8 and Buick GL8 exceeding 700 yuan, doubling from regular prices [4][8] Consumer Preferences - There is a growing trend among younger consumers towards personalized vehicle choices, with electric vehicles and RVs becoming increasingly popular [9][12] - The proportion of electric vehicles in the rental market has risen from 30% to nearly 50% this year, driven by younger consumers seeking unique driving experiences [11] Market Growth and Competition - The rapid increase in demand has led to a surge in new rental companies, with 248 new registrations in Jinan within the past year, bringing the total to 66,441 [15] - The rental market is shifting from standardized services to personalized experiences, with a focus on service quality and user experience as key competitive factors [17]
传祺出牌,向往重塑高端智电格局
汽车商业评论· 2025-04-30 15:25
撰 文 / 孟 为 设 计 / 张 萌 2025年上海车展,广汽传祺展台凭借传祺向往M8乾崑和传祺向往S9两款重磅车型,成为全场焦 点。这两款车是传祺与华为、宁德时代携手的结晶,彰显了传祺在高端化、智能化领域的强大实 力,也为中国汽车产业发展注入新动力。 广汽传祺在MPV领域深耕多年,成绩卓著。传祺M8自2017年上市,打破合资品牌垄断,成功叩开 高端MPV市场大门;后续推出的M8大师版、搭载华为车机系统的M8宗师先锋版,以及今年的传祺 向往车系,不断拓展品牌发展边界,构建起全面的MPV产品矩阵,满足不同消费者需求,诠释 了"最懂中国人的MPV专家"的定位。 传祺向往M8乾崑是传祺品牌的集大成者,外观融合东方美学与祥瑞寓意,智能科技配置领先,7屏 互联的鸿蒙座舱,交互体验高效便捷。集传祺品牌顶尖科技与豪华理念于一身,重新定义了智能时 代的高端MPV新标准。 传祺向往S9同样亮点十足,作为全球首发的大家庭智能旗舰SUV,它是传祺向往车系首款高端旗舰 SUV。首批搭载华为乾崑智驾ADS 4,还配备宁德时代最新一代骁遥超级增混电池技术,纯电续航 达252公里(CLTC)。在智能化和智驾方面优势突出,鸿蒙座舱支持六屏 ...