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“造车天团”能否养大阿维塔?
3 6 Ke· 2025-12-04 00:25
Core Viewpoint - Avita, backed by Changan Automobile, CATL, and Huawei, is preparing for a Hong Kong IPO but currently struggles with sales and brand recognition compared to leading competitors [1][2]. Group 1: Company Background - Avita is a luxury electric vehicle brand created through collaboration between Changan Automobile, CATL, and Huawei, leveraging each partner's strengths [2]. - Changan Automobile, a major shareholder, provides support in smart manufacturing, supply chain, R&D, and distribution [2]. - CATL, the world's largest battery manufacturer, plays a crucial role in supporting Avita's technology and marketing efforts [2]. - Huawei, while not a direct shareholder, offers advanced smart automotive solutions through its HI model [2]. Group 2: Operational Model and Workforce - Avita employs a light asset operation model, giving it a competitive edge in the market [4]. - As of June 2023, Avita has 3,666 employees, with over 57.1% in technical and R&D roles, and has filed 1,326 patents since its inception [4]. Group 3: Product Line and Sales Performance - Avita launched its first mass-produced model, Avita 11, in August 2022, with plans to release additional models (Avita 12, 07, and 06) between November 2023 and April 2025 [4][5]. - The current sales target for 2023 is 220,000 units, but as of October, only 104,200 units have been sold, achieving 47.4% of the goal [10]. - The main sales model is Avita 07, while other models like Avita 11 and 12 have seen declining monthly sales [10]. Group 4: Financial Performance - Revenue projections show significant growth from 0.28 billion RMB in 2022 to an estimated 151.95 billion RMB in 2024, despite ongoing losses [12]. - The company reported a cumulative loss of approximately 11.3 billion RMB over the reporting period, with expectations of continued losses in 2025 [12]. Group 5: Strategic Partnerships and Future Goals - Avita has deepened its partnership with Huawei, investing 11.5 billion RMB for a 10% stake in Huawei's subsidiary, enhancing their collaboration [12][13]. - Future plans include launching 17 new models by 2030, with ambitious sales targets of 400,000 units by 2027 and 800,000 units by 2030 [15].
正式走向HI PLUS模式,阿维塔与华为战略合作进入新阶段
Guan Cha Zhe Wang· 2025-11-27 07:10
Core Insights - The strategic partnership between Avita and Huawei has entered a new phase, focusing on comprehensive collaboration across various fields [1][3] - Avita has paid a total of 11.5 billion yuan to Huawei, acquiring a 10% stake in Huawei's subsidiary, marking it as the most deeply integrated automotive partner with Huawei [5][7] - The collaboration will see the launch of 17 new products by 2030, including sedans, SUVs, and MPVs, with a synchronized product development cycle [5][9] Group 1 - Avita and Huawei are expanding their cooperation from the HI model to the HI PLUS model, covering user insights, product definition, development, integrated marketing, and team building [3][5] - Avita's entire vehicle lineup is now available on the Huawei Kun APP, and they have established a benchmark store for Huawei Kun, aiming to upgrade existing channels [5][7] - Avita has delivered 4,000 vehicles to Huawei employees, reflecting the deepening strategic trust and organizational collaboration between the two companies [7][9] Group 2 - The partnership is characterized by a unified approach, with both companies sharing a common goal and strategy to create a new path for smart automotive collaboration in China [9]
阿维塔与华为战略合作进入新阶段,全面推进联合共创
Zhong Guo Jing Ji Wang· 2025-11-22 07:38
Core Insights - The 23rd Guangzhou International Auto Show marked a new phase in the strategic cooperation between Avita and Huawei, showcasing Avita's commitment to innovation and collaboration with Huawei [1][2] - Avita has become the first brand to adopt the HI PLUS model, expanding its partnership with Huawei to encompass user insights, product definition, product development, integrated marketing, and team building [1][2] - Avita plans to launch 17 new models in collaboration with Huawei by 2030, covering various segments including sedans, SUVs, and MPVs [1] Group 1 - Avita has successfully delivered over 4,000 vehicles to Huawei employees, reflecting strong internal recognition of Avita's product capabilities [3] - The partnership has led to the establishment of a high-efficiency benchmark store under the Huawei Kunlun brand, enhancing sales channels and customer experience [2] - Avita and Huawei are jointly promoting the "Smart Beauty Seven-Star" service plan, aiming to elevate service standards and user engagement [2] Group 2 - Avita has made a significant capital investment in Huawei, totaling 11.5 billion yuan, acquiring a 10% stake in the company, which solidifies their partnership [2] - The collaboration has resulted in a strong emotional connection between the brands and their users, as evidenced by the participation of 24,000 users in the "Avita × Huawei Kunlun Smart Driving City Open Competition" [2] - Both companies emphasize a long-term commitment to user value and resource integration, aiming to redefine the smart automotive landscape in China [3]
全面推进联合共创 阿维塔与华为战略合作进入新阶段
Zheng Quan Ri Bao Wang· 2025-11-21 13:46
Core Insights - The strategic partnership between Avita Technology and Huawei has entered a new phase, with a focus on deepening collaboration across various fields, including user insights, product definition, and integrated marketing [1] - Avita is the only brand within Huawei's QianKun system that has mass-produced vehicles, and both companies plan to launch 17 new products by 2030, covering sedans, SUVs, and MPVs [2] - Avita has established a strong capital bond with Huawei, having invested 11.5 billion yuan in October, acquiring a 10% stake in Huawei's Shenzhen Yingwang Intelligent Technology Co., further solidifying their partnership [3] Partnership Development - Avita and Huawei have upgraded their collaboration model from HI to HIPLUS, expanding their cooperation scope significantly [1] - The launch of the Avita models on Huawei's QianKun APP allows users to view and order vehicles directly, enhancing customer engagement [2] - The companies are working together on the "Smart Beauty Seven-Star" service plan to improve customer service standards and user experience [2] User Engagement and Recognition - The joint "Avita × Huawei QianKun Intelligent Driving City Open Competition" attracted participation from 24,000 users across 299 cities, showcasing the capabilities of QianKun Intelligent Driving [3] - Avita has delivered over 4,000 vehicles to Huawei employees, reflecting strong internal recognition of Avita's product quality and the deepening strategic trust between the two companies [3] - The collaboration has created a strong emotional connection between the brand and users, with both companies emphasizing a unified approach to achieving success in the smart automotive sector [3]