Core Insights - Avita, supported by Changan, Huawei, and CATL, aims to penetrate the high-end market but has faced challenges with low sales and significant losses, totaling 7.103 billion yuan as of mid-2022 [2] - The company targets sales of 220,000 units by 2025 and aims for global sales of 400,000 units by 2027, with a revenue goal of 100 billion yuan [2] - The launch of the Avita 12 marks a strategic shift from a single product focus to a multi-product strategy, targeting the competitive 200,000 to 400,000 yuan price range [2][4] Sales and Market Strategy - Avita's sales for 2023 and 2024 are projected at 27,600 units and 73,600 units, respectively, indicating a need for rapid scale-up [2] - The 2025 Avita 12 is positioned as a flagship model with a price range of 259,900 to 419,900 yuan, featuring advanced technology and luxury configurations [4] - The 2024 market for electric vehicles priced between 200,000 to 400,000 yuan is expected to grow significantly, with increases of 55% and 40% for the respective price segments [2][3] Product Features and Innovations - The Avita 12 incorporates Huawei's advanced driving assistance system and luxury features, including a high-end audio system and unique seating configurations [6][8] - The vehicle offers both range-extended and pure electric versions, with the range-extended version achieving a fuel consumption of 5.8L/100km and a total range of 1,155 km [6][8] - The new model aims to differentiate itself from competitors by enhancing the quietness of the driving experience and improving engine efficiency [8] Competitive Landscape - The competition in the 300,000 yuan market is intensifying, with a focus on technology and luxury features appealing to middle-class families [3] - Avita's sales in April reached 11,681 units, a year-on-year increase of 122%, indicating a potential upward trend in brand recognition and market presence [8] - The company has expanded its sales channels to 708 locations across over 200 cities, enhancing its market reach [8]

"深度定制，不是黑盒交付，"一位宝马工程师说，"不是简单地把通义千问App放进应用中心里，宝马的 最终目标是以阿里大模型为基础，让AI赋能每一个交互动作，为车主提供类人的交互体验。" 当天的签约仪式，阿里巴巴CEO吴泳铭和斑马智行联席CEO戴玮双双出席，足以瞥见本次合作的深度。 " BBA争相拥抱中国科技公司。 " 作者丨王瑞昊 编辑丨相辉 阿里通义千问大模型开始"上车"宝马。 3月26日宝马集团和阿里巴巴宣布达成 合作，双方将基于阿里通义大模型推动AI大语言模型"上车"宝马旗 下各大车型。此次合作开发的全新BMW智能个人助理，将在2026年搭载到宝马新世代车型上。 雷峰网了解到，阿里通义千问大模型"上车"宝马的模式，和目前数十家车企争相融合DeeSeek的方式有所 不同，宝马和阿里走的是深度定制路线。据合作框架协议，宝马可以第一时间拿到通义千问最强、最新的 模型，同时也享有阿里超8000万条POI深度数据，为车主提供基于兴趣的推荐服务。 牵手阿里之外，宝马还在近期与华为达成合作，今后宝马在中国将深度融合鸿蒙生态，推出包括BMW数 字钥匙、HUAWEI HiCar和MyBMW App在内的数字化服务。 不过， ...