Core Viewpoint - The automotive industry is facing a critical decision regarding the monetization of intelligent driving features, with calls for charging for these services rather than offering them for free, as highlighted by Bosch's president in China, Wu Yongqiao [1][10]. Group 1: Current Market Dynamics - Intelligent driving is currently exhibiting various business models, with some manufacturers like Tesla and Huawei charging premium prices for their advanced driving features, while others are adopting a "driving equality" strategy by offering these services for free [1][7]. - The penetration rate of NOA (Navigation on Autopilot) in China's passenger car market has significantly increased from 9.5% to 24.1% within six months, indicating a growing adoption of intelligent driving technologies [4]. Group 2: Cost Considerations - Charging for intelligent driving systems allows manufacturers to generate revenue to offset research and development costs, while not charging can help increase user engagement and data collection for algorithm improvements [3][10]. - The costs associated with intelligent driving include annual communication and data transmission fees, as well as substantial human resources and hardware expenses, which are critical factors in the decision to implement a charging model [10][11]. Group 3: Competitive Strategies - Major automakers like BYD, Geely, and Chery are aggressively pursuing a "driving equality" strategy, with BYD offering advanced driving systems in vehicles priced as low as 100,000 yuan and Chery introducing models at 60,000 yuan [6]. - In contrast, companies like Tesla and Huawei maintain a subscription-based pricing model for their intelligent driving features, with Tesla's Enhanced Autopilot priced at 32,000 yuan and monthly subscriptions available [7][8]. Group 4: Industry Challenges - The automotive industry is experiencing intense price competition, which may lead to a "price war" as manufacturers strive to differentiate themselves through low-cost or free intelligent driving features [8]. - The overall profitability of the automotive sector has declined, with a reported 11.9% drop in industry profits despite a 7% increase in revenue and a 14% rise in passenger car sales from January to May [13].

Group 1: Industry Overview - The autonomous driving market is projected to reach a total scale of $1.2 trillion by 2040, with a significant shift from "technology verification" to "scene implementation" expected by mid-2025 [1][2] - The penetration rate of L2 autonomous driving is increasing, while L3 products are gradually being introduced [1][3] - The release of international standards for autonomous driving testing reflects the global consensus on testing verification technology and highlights the growth of China's autonomous driving industry [1] Group 2: Company Developments - Major automakers such as BYD, Changan, Geely, and others are intensifying their smart driving strategies, with BYD's intelligent driving model sales reaching 231,000 units in May [2] - Huawei and SAIC Group are collaborating on the "Shangjie Automobile," aiming for a 2025 launch, while Momenta has partnered with multiple brands to produce over 130 models [2][3] - The rapid development of the autonomous driving industry is driving capacity increases among upstream and downstream enterprises, with Hesai Technology planning an annual production capacity exceeding 2 million units by 2025 [2] Group 3: Market Trends - The autonomous driving sector is experiencing a "listing boom," with over 10 companies seeking to enter the capital market, including Yikong Zhijia and Yushi Technology [4] - The domestic autonomous driving sector has seen nearly 80 significant financing events in the first half of 2025, with disclosed financing exceeding 13.5 billion yuan [4] Group 4: Specific Applications - L4 autonomous driving companies focusing on mining, ports, and logistics are receiving both policy and financial support, with companies like New Stone and White Rhino making significant progress in logistics applications [5] - The commercial deployment of mining autonomous driving solutions is accelerating, with Yikong Zhijia reporting a 264% revenue increase in 2024 compared to 2023 [5] Group 5: Robotaxi Expansion - 2025 is viewed as the "expansion year" for Robotaxi, with companies like Baidu and Xiaoma Zhixing significantly increasing their fleet sizes and operational areas [6][7] - Xiaoma Zhixing has obtained Robotaxi licenses in multiple countries and plans to expand its services to 15 international cities over the next five years [7] - The commercial viability of Robotaxi hinges on overcoming challenges related to technology, regulations, production capacity, and operational capabilities [8]

Core Viewpoint - The article highlights the debut of BYD's personalized brand, Fangchengbao, showcasing the "583 family" at the 2025 Shanghai International Auto Show, emphasizing the brand's exploration of future mobility and personalized living [1][3]. Group 1: Product Highlights - The electric off-road flagship model, Leopard 5 Smart Driving Edition, features BYD's "Tianshen Eye" and Huawei's "Qian Kun Smart Driving" dual driving systems [3]. - The Leopard 8 Drone Edition, equipped with DJI's onboard drone system, demonstrated the "one-click follow" function, integrating non-bearing hard-core body with four technologies: smart off-road, all-domain electric drive, luxury cabin, and drone collaboration, defining a "land and air integrated" travel experience [3]. - The newly launched A-class SUV, Titanium 3, became a focal point with its three major tags: "Titanium Trend," "Titanium Safety," and "Titanium Intelligence," showcasing its tech-savvy attributes and design inspired by the SUPER 3 concept car [3]. Group 2: Design and Customization - The global debut of three official customization kits was a major highlight, with the Whale Titan Kit for Leopard 8 enhancing the flagship SUV's presence through a "majestic" design and all-terrain off-road features [5]. - The Titanium 3 SUPER 3 modified version replicates the concept car's mech design with a magnetic detachable modular design, allowing users to switch between themes like "Interstellar Travel" and "Cyber City" [5]. - The Leopard 5 Whale City Matrix Kit redefines the vehicle's body with parametric geometric textures, complemented by 22-inch star-shaped wheels and a light track tail lamp, infusing more futuristic urban elements into the rugged off-road design [5]. Group 3: Interactive Experience - The drone interaction at the exhibition became another focal point, with the Leopard 8 Drone Edition taking off to live-stream the event from a first-person perspective, performing complex maneuvers such as following, circling, and panoramic shots [5]. - The real-time 4K video feed and AI intelligent editing showcased new possibilities for "land and air collaboration" in travel experiences [5].

■ Transformer架构为高阶智驾商业化落地注入革命性动力。 目前，中国在汽车电动化发展中获得领先，而被 公认为汽车革命下半场的智能化成为全球各大车企竞争的焦点。近两年，以Transformer为代表的大模型较 CNN在数据训练的优势更为突出，在自然语言处理领域几乎取代了RNN，并被引入计算机视觉领域，成为高 阶智驾发展的核心引擎。 我们认为AI驱动的智能化正为中国汽车产业塑造新的竞争优势，或将促使我国汽车 产业从市场追随者向行业规则制定者转变。 ■ 驱动高阶智驾加速渗透的因素是什么？ 从政策端看， 工信部联合其他三部门敲定了首批九家获得智能网联 汽车准入及L3级别上路通行试点资格的企业名单，这标志着高阶智驾的商业化落地正渐行渐近。 从需求端 看， 智能驾驶凭借显著降低人为因素引发事故、提升道路交通安全水平的优势，已成为影响用户购车决策的 关键因素。 从供给端看， 特斯拉FSD的迅猛发展以及硬件成本的持续降低，正促使中国车企与科技企业加速 高阶智驾领域的产业布局。 ■ AI如何赋能高阶智驾持续升级？ 从算法端看， AI大模型的发展与智能驾驶技术的演进之间已形成深度共生 关系，从技术底层、系统能力到生态体 ...

Investment Rating - Investment Rating: Positive (Maintain) [1] Core Insights - The penetration rate of intelligent driving is continuously increasing, with a significant rise in high-level intelligent driving penetration [4][35] - Leading domestic and international automotive companies are focusing on the intelligent driving sector [4][35] - The intelligent driving chip market is expanding, with significant industry barriers [4][35] - Horizon Robotics is a leading domestic manufacturer of autonomous driving chips and intelligent driving solutions [4][35] - Black Sesame is making breakthroughs in high-end intelligent driving chips, with notable software optimization effects [4][35] Summary by Sections 1. Intelligent Driving Penetration - The global sales of high-level intelligent vehicles are accelerating, with an expected penetration rate of over 65% for high-level autonomous driving by 2030 [12][13] - In China, the penetration rate of intelligent vehicles is projected to reach 99.7% by 2030, with a compound annual growth rate (CAGR) of 48.1% for high-level autonomous driving from 2023 to 2030 [16][17] 2. Intelligent Driving Chip Market - The global ADAS SoC market reached 27.5 billion RMB in 2023, with China's market accounting for 14.1 billion RMB [85] - The market is expected to grow to 92.5 billion RMB globally by 2028, with a CAGR of 27.5% [85] 3. Key Players and Innovations - BYD is expected to lead in sales with 4.272 million units in 2024, showing a year-on-year growth of 41.1% [36] - The "Whole Vehicle Intelligence" strategy by BYD aims to integrate electric and intelligent technologies for enhanced safety and efficiency [39] - Tesla's Full Self-Driving (FSD) is seeing accelerated mileage growth, with significant improvements in AI training computing power [52][56] 4. Market Trends - The penetration rates of highway NOA and city NOA are steadily increasing, with domestic brands showing rapid growth compared to joint venture brands [28][29] - Huawei's QianKun ADS 3.0 architecture has been upgraded to enhance perception, decision-making, and control efficiency [66][67]

Core Viewpoint - The "Smart Driving Equality" trend in the Chinese automotive industry has gained momentum, with major domestic brands participating, indicating a critical juncture where over 50% of domestic car sales will be involved in this competitive landscape [1][2]. Group 1: Market Dynamics - The urgency for car manufacturers to enter the smart driving market is driven by a narrowing window for smart technology adoption, where strategic positioning will determine future market share [2]. - A price war has intensified, with 28 models, including 20 electric vehicles, experiencing price reductions averaging 30,000 yuan, representing a 13% decrease [4]. - New electric vehicle models have seen significant price cuts, with average reductions of 39,000 yuan and a 17% drop, marking the highest in their respective segments [4]. Group 2: Competitive Strategies - The price reduction strategy is influenced by ongoing promotional tactics and the need for product updates due to the "smart driving" wave, leading to increased market competition [5]. - BYD's dual strategy of promoting both smart and non-smart versions of its vehicles has resulted in sustained sales growth, particularly in lower-tier cities [5][6]. - Other brands, such as Extreme Fox, have also engaged in aggressive pricing, with significant discounts on models to remain competitive [6]. Group 3: Technological Evolution - The "Smart Driving Equality" movement is reshaping the value system of smart driving technologies, with a focus on establishing a new product hierarchy and accelerating the elimination of non-smart vehicles [8][10]. - The emergence of a structured smart driving product hierarchy, akin to a pyramid, is evident, with varying levels of capabilities from basic to advanced features [9]. - The trend indicates a shift where high-level smart driving features are becoming more accessible, with prices for advanced models dropping significantly [13]. Group 4: Challenges and Opportunities - Traditional automakers face challenges in building a sustainable technology cycle for smart driving, requiring both foundational functionality and continuous upgrades to maintain competitiveness [14]. - Collaborations with leading smart driving technology suppliers can provide traditional manufacturers with a balance of efficiency and autonomy, although long-term cost pressures remain a concern [15]. - The transition to a software-driven model poses significant challenges for traditional manufacturers, necessitating organizational restructuring and talent development to adapt to smart driving technology [16].