Core Insights - The 17th Tmall Double 11 event will feature a significant new variable: the full entry of Taobao Flash Sale, which is expected to transform high-frequency daily consumption into sustained user engagement and business growth [1][2] - Taobao Flash Sale has achieved a peak daily order volume of 120 million within just four months of its launch, contributing to a 20% year-on-year increase in daily active users (DAU) on the mobile app in August [1][6] User Engagement Strategies - The platform has created a multi-dimensional incentive matrix for users, including a "million free orders" campaign and expanded benefits for 88VIP members, which now include discounts on Flash Sale orders [2][3] - The introduction of "Taobao Coins" as a universal incentive encourages a wide range of consumer behaviors, from food delivery to electronics purchases [2] Supply Chain and Brand Collaboration - Over 37,000 brands and more than 400,000 offline stores have integrated with the Flash Sale service, covering key categories such as electronics, beauty, and home goods [3] - The first day of pre-sale data for Double 11 showed that sales through the Flash Sale channel in categories like 3C electronics and personal care grew by over 290% [3] Strategic Shift in Business Model - The integration of Flash Sale into Double 11 signifies a fundamental shift from a supply-driven model to one focused on service and user experience [5][6] - The goal is not just to achieve high transaction volumes but to enhance user experience and supply coverage, enabling seamless shopping experiences [5] Transformation of User Experience - The platform aims to transition from being a mere shopping destination to a digital companion that seamlessly integrates into users' daily lives [6][10] - The introduction of Flash Sale is seen as a way to build a "traffic perpetual motion machine" that enhances user engagement through high-frequency needs like food delivery [7][9] Ecosystem Redefinition - Flash Sale breaks down barriers between different consumption scenarios, facilitating the flow of traffic from low-frequency to high-frequency and from planned to immediate needs [9][10] - The platform's shift from a purpose-driven entry to a discovery-based environment allows for a more organic user journey, where users can be exposed to various products based on their immediate needs [9][10] Future Growth Potential - The company anticipates that the integration of Flash Sale will serve as a new growth engine, with the potential for explosive growth as supply chains and service networks mature [5][10] - The emphasis on AI technology will enable the platform to better understand and meet user needs, transforming it from a transactional platform to a service-oriented partner in users' lives [10]

Core Viewpoint - The article highlights the entrepreneurial journey of Bao Lei, the owner of "Giant Computer," who has been a significant figure in the development of Huaqiangbei, known as "China's Electronics First Street," for over 34 years [1][2]. Group 1: Entrepreneurial Journey - Bao Lei began his career in Shenzhen in 1991, initially working for Giant Group, where he was responsible for selling "Giant Hanka," a product that addressed the limitations of computer memory at the time [1]. - After the financial crisis of Giant Group in 1997, Bao Lei started his own business in 1998 from a small counter in the SEG Electronics Market [1][2]. - The initial monthly rent for his counter was over 8,000 yuan, while his monthly income exceeded 10,000 yuan, indicating a profitable start [2]. Group 2: Community Impact - Bao Lei has played a crucial role in bringing over a hundred relatives from his hometown in Anhui to Shenzhen, training them to open their own computer shops [2]. - His business model involved a revenue-sharing approach, where he absorbed losses and shared profits with his partners, ensuring that his relatives rarely faced financial setbacks [2]. Group 3: Market Adaptation - After 2008, the rise of online e-commerce began to challenge traditional sales methods, prompting Bao Lei to adapt by transitioning to online sales [2][3]. - In 2022, he started experimenting with live streaming sales on platforms like Douyin, despite initial losses, reflecting a commitment to embracing digital trends [3]. Group 4: Focus on Domestic Brands - In recent years, Bao Lei has emphasized the sale of domestic computer brands, particularly Huawei, contributing to the growth of the Chinese tech industry [4]. - He provided product suggestions to Huawei before the launch of their laptops, showcasing his deep understanding of market needs [4]. Group 5: Industry Evolution - The sales landscape in Huaqiangbei has evolved significantly, with Bao Lei witnessing the transition from physical sales to a more diversified online presence [4]. - His philosophy emphasizes persistence and dedication, stating that "only by insisting on what others cannot persist in can one possess what others cannot have" [4].

Core Viewpoint - The article highlights the entrepreneurial journey of Bao Lei, a significant figure in the computer business in Huaqiangbei, Shenzhen, showcasing his contributions to the local economy and the evolution of the computer industry over the past 34 years [1][4]. Group 1: Entrepreneurial Journey - Bao Lei began his career in Shenzhen in 1991, initially working for Giant Group and later starting his own business in 1998 after the company faced financial difficulties [1][4]. - He started with a small retail space in the SEG Electronics Market, where he sold computer components and assembled computers, achieving a monthly income exceeding 10,000 yuan despite high rental costs [3][4]. - Bao Lei has played a pivotal role in bringing over a hundred relatives from his hometown in Anhui to Shenzhen, training them to open their own computer shops, thus fostering entrepreneurship within his community [3][4]. Group 2: Business Strategy and Market Adaptation - His strategy involved a "rural encirclement of cities" approach, expanding his sales network throughout Shenzhen and ensuring that his associates rarely faced losses [4][6]. - By 2002, Bao Lei secured distribution rights for three major computer brands, transitioning from a sole trader to a regional distributor [4][6]. - The peak of offline sales in Huaqiangbei occurred around 2008, but the rise of e-commerce began to challenge traditional sales methods [4][6]. Group 3: Embracing Change and Future Outlook - In response to the e-commerce trend, Bao Lei has started to explore online sales channels, including live streaming on platforms like Douyin, despite initial losses [6][7]. - He emphasizes the importance of supporting domestic brands, particularly Huawei, and has provided market insights to help shape product offerings [7]. - Bao Lei's philosophy centers on perseverance and dedication, believing that sustained effort in a competitive market leads to unique opportunities [7].