新一代消费者崛起 营销三板斧正在失灵 2025年的科技圈，年轻化早已不是选择题，而是生存题。从谷子经济的爆发到Labubu的风靡，从"V我50"的疯狂文学到各种网络梗的跨界出圈……年轻人 用消费投票的底气越来越足。 但这片看似热闹的市场，却让无数科技品牌陷入迷茫。 年轻一代的世界，远比我们想象中复杂。最典型的是，他们沉浸在二次元、电竞、国风等无数小众圈层，既追求个性独立，又渴望情感共鸣；既看重产品 实力，又反感生硬说教。 从中国市场延展到全球年轻一代，这样的群体差异更为明显。当大多数老板时隔多年依旧看不懂"阅后即焚"为什么能火时，社媒至上、体验至上等消费趋 势已加速变为现实。 这些年，行业里比较奏效的方法是营销三板斧： 前几年，在抖音、B站、TikTok等社交媒体的带动下，曾有不少品牌借此斩获了一拨年轻用户。可现实是，这些模板化的操作越来越难奏效了。 参数内卷让用户审美疲劳，流量代言不被"感冒"，标签化营销显得虚伪刻意。科技品牌的年轻化焦虑，从隐性担忧变成了显性困境。 怎么办？这是全行业都在思考的问题。直到这两天，品叔看到华为高管的采访内容，才恍然间摸到了答案。 前不久，华为终端BG Marketing与销售 ...

Core Viewpoint - Samsung Electronics has officially launched its first tri-fold smartphone, the Galaxy Z TriFold, which aims to showcase its leadership in foldable technology and set a new benchmark in the high-end market, ahead of Apple's upcoming foldable iPhone [1][2] Group 1: Samsung Galaxy Z TriFold - The Galaxy Z TriFold features an inward-folding design that protects the main display, offering a screen space equivalent to three 6.5-inch smartphones side by side, surpassing the previous Galaxy Z Fold 7 [2] - The device is extremely thin, measuring only 3.9 mm at its thinnest point when unfolded, and weighs 309 grams, comparable to the Galaxy Z Fold 7 [2] - It is powered by a custom Snapdragon 8 Elite for Galaxy chip, comes with 16GB of RAM, and offers storage options of 512GB and 1TB, along with a 5600mAh battery, the largest for Samsung's foldable phones, supporting 17 hours of continuous video playback [2] Group 2: Software and Features - The Galaxy Z TriFold includes Samsung's Galaxy AI feature suite, which offers generative editing, photo assistance, and writing assistance, along with a six-month trial of Google AI Pro subscription service [3] Group 3: Apple's Foldable iPhone Developments - Apple has made significant progress in developing its first foldable iPhone, the iPhone Fold, achieving a "no crease" design, which could make it the world's first truly crease-free foldable phone [4] - The expected price for the iPhone Fold is around $2399, with lifecycle sales projected to reach 15.4 million units, despite the overall smartphone market facing a decline [6][8] - The iPhone Fold's internal screen measures 7.74 inches, with an external screen of 5.49 inches, and a battery capacity between 5400-5800mAh, exceeding that of the iPhone 17 Pro Max [5] Group 4: Market Trends and Challenges - The global smartphone market is expected to continue shrinking, with a projected decline in shipments to 1.2 billion units in 2026, while Apple's foldable iPhone is anticipated to be a market highlight [6][8] - Challenges for foldable phones include high prices, durability concerns, and software compatibility issues, which may hinder widespread adoption [7] - Analysts remain optimistic about the future of foldable phones, citing ongoing improvements in durability, design, and user experience as key factors for attracting a broader consumer base [8]

12月2日，三星正式发布全球首款内折三折叠手机 —— Galaxy Z TriFold。 显示方面 ，Galaxy Z TriFold完全展开后，内部是10英寸的Dynamic AMOLED主屏，分辨率为 2160 x 1584，支持1-120Hz自适应刷新率，峰值亮度为1600尼特。 图片来源：三星 在机身尺寸方面，Galaxy Z TriFold展开状态下最薄处（含SIM卡托区域）仅为3.9毫米，屏幕中 央厚度为4.2毫米，侧边按键区域厚度为4.0毫米。整机重量仅309克，并采用康宁大猩猩陶瓷玻璃 2（Corning Gorilla Glass Ceramic 2）覆盖外屏、钛合金铰链以及高强度装甲铝机身。 值得注意的是， 三星Galaxy Z TriFold 与华为Mate XT虽同为三折叠，但折叠方案却不一样。其 中，华为 采用 Z字型折叠方案，而三星采用G字型折叠方案。 具体来看，G形态折叠设计通过两次向内折叠，将整个柔性大屏在折叠后完全收纳在机身内部，由 坚固的金属或玻璃外壳进行保护；Z形态折叠方式如同一个"之"字，通常包含一次内折和一次外 折。折叠后，会有一块屏幕裸露在外，充当手机的外屏。 其中 ...

Core Insights - Huawei's revenue for the first half of 2025 reached 427.04 billion yuan, a year-on-year increase of 3.95%, while net profit decreased by 32% to 37.20 billion yuan [1] - The company maintained high R&D investment, with R&D expenses amounting to 96.95 billion yuan, a 9.04% increase year-on-year, representing 22.7% of total revenue [1][3] - Huawei's cash flow from operating activities showed a significant improvement, with a net inflow of 31.18 billion yuan compared to a net outflow of 25.12 billion yuan in the same period last year [3] Financial Performance - Total assets reached 1.251 trillion yuan, with total liabilities of 712.1 billion yuan, resulting in a debt-to-asset ratio of 56.9% [1] - The company reported a significant increase in sales and management expenses, with sales expenses rising by 11.09% to 39.38 billion yuan and management expenses increasing by 7% to 24.20 billion yuan [1] Market Position and Product Development - Huawei has established a leading position in the domestic foldable smartphone market, capturing 75% market share with 3.74 million units shipped in the first half of 2025 [2] - The company has achieved a cumulative shipment of over 10 million foldable smartphones since the launch of its first model in 2019, with the Huawei Mate XT nearing 500,000 units shipped [2] - In the automotive sector, Huawei's HarmonyOS has seen strong performance, with cumulative deliveries exceeding 900,000 units, maintaining the highest average transaction price among Chinese automotive brands for 14 consecutive months [2] R&D and Future Outlook - Huawei's cumulative R&D investment over the past decade has reached 1.249 trillion yuan, with a projected R&D expenditure of 179.7 billion yuan for the full year of 2024, accounting for 20.8% of total revenue [1] - The company is focused on building a technological moat through sustained high R&D investment, which is expected to drive future growth [1][3]

Core Viewpoint - Huawei and Apple are set to launch their new flagship products, with Huawei's MateXTs scheduled for September 4 and Apple's iPhone 17 on September 9, highlighting the competitive landscape in the smartphone market [1][6]. Group 1: Huawei's Market Position - Huawei's Mate XT, the first generation of its foldable phone, has nearly 500,000 units shipped in the first half of the year, generating over 10 billion yuan in revenue [1][5]. - Huawei holds a dominant position in the Chinese foldable smartphone market with a 75% market share in the first half of the year, attributed to continuous product iterations and a lack of significant competition from other brands [4][5]. - The foldable smartphone market is experiencing a slowdown, with a projected 3.3% year-on-year growth for 2023, indicating potential challenges ahead despite Huawei's strong product lineup [5]. Group 2: Industry Trends and Innovations - The foldable smartphone segment is entering a phase where hardware innovation is slowing, shifting focus towards software upgrades and new product forms [5]. - Future innovations may include new materials, eSIM technology, low-orbit satellite internet, and advancements in AI and HarmonyOS, which could revitalize the foldable market [5]. - The competitive landscape is evolving, with Huawei's strong brand presence in the absence of Apple in the foldable segment, emphasizing the importance of brand loyalty in this high-end market [4][5]. Group 3: Apple's Challenges and Innovations - Apple's iPhone 17 series is expected to feature significant design changes and improvements in imaging and battery life, but faces pressure from competitors like Huawei [6][8]. - The company is under pressure from rising production costs in the U.S. and declining sales in China due to competition from domestic brands [7][8]. - Apple is preparing for future foldable devices, although they are not expected to debut this year, indicating a strategic focus on innovation to maintain market relevance [7][8].

Core Insights - Huawei is set to launch the Mate XTs foldable smartphone on September 4 at 14:30, as announced on their official Weibo account [1][3] - The Mate XTs is expected to build on the success of its predecessor, the Mate XT, which has seen impressive sales, nearing 500,000 units shipped in the first half of the year [7] - The new device will feature the Kirin 9020 chip, with a CPU configuration of 1 x 2.5GHz large core, 3 x 2.15GHz medium cores, and 4 x 1.6GHz small cores, along with a Maleoon 920 GPU [7] Product Details - The Mate XTs will have minimal design changes from the previous model and will be available in four color options: black, red, white, and purple [7] - The pricing strategy for the Mate XTs is expected to be more competitive, with a target price around 15,000 yuan, compared to the previous model's pricing which ranged from 19,999 yuan to 23,999 yuan depending on storage options [7]

Core Insights - Huawei and Samsung are both expected to launch their new tri-fold smartphones around September, with Samsung's mobile head announcing plans for a release by the end of the year [1] - The Huawei tri-fold phone will feature a Kirin processor, while Samsung's device will be equipped with a Snapdragon 8 Elite processor, indicating a direct competition in the high-end market [1] - Samsung has registered the trademark Galaxy Z Trifold, suggesting a branding strategy that aligns with its existing Galaxy Z series [1][2] Group 1 - Samsung's Galaxy Z Trifold is rumored to be an inward-folding phone with a separate screen cover, differing from Huawei's Mate XT which folds in a "Z" shape [2] - Huawei's new tri-fold phone, codenamed "Greenlan," will have similar aesthetics to its predecessor Mate XT, available in four colors, and is expected to have improved features [3] - The Mate XT has a retail price exceeding 22,000 yuan, with sales around 500,000 units, indicating strong market performance and potential for higher sales with the new model [3] Group 2 - A Samsung executive confirmed that the hardware for the tri-fold phone is ready for production, but the company is assessing market demand for the design [4] - Samsung plans to begin small-scale production of the tri-fold phone in September, primarily targeting the Korean and Chinese markets, with an estimated factory price of 4 million KRW (approximately 20,840 yuan) [4] - The first mass-produced tri-fold phone, Huawei's Mate XT Ultimate Design, has a starting price of 19,999 yuan, highlighting competitive pricing strategies in the market [4]

Group 1: Rare Earth Export Restrictions - China has tightened export controls on certain rare earth alloys, mixtures, and magnets, leading to warnings from major automotive companies about potential production halts due to supply shortages [3][5] - China dominates the global rare earth market, producing 92% of high-purity and refined rare earths, with the U.S. relying on China for 70% of its rare earth needs [3][5] - The automotive industry is particularly affected, as the shortage of rare earth magnets could disrupt production lines globally [3][5] Group 2: Huawei Pura80 Series Launch - Huawei's new Pura80 series is set to be officially unveiled next week, with over 100,000 pre-orders already recorded [5] - The Pura80 features a distinctive triangular Deco design and is expected to have significant upgrades in its camera module, possibly including a one-inch sensor [5] - The Mate XT model is anticipated to be the first to support eSIM technology, eliminating the physical SIM card slot for a more streamlined design [5] Group 3: NIO's Financial Performance - NIO reported over 12 billion yuan in revenue for Q1, although it has not yet achieved profitability, yet its stock price rose following the earnings announcement [7] - CEO Li Bin expressed frustration over the prevalence of online smear campaigns against the company, estimating monthly costs related to these attacks at 30 to 50 million yuan [7] - NIO is positioned in a competitive market, and maintaining product and technology leadership is crucial for its future success [7] Group 4: Elon Musk and Trump Feud - Elon Musk publicly criticized former President Trump, leading to a significant drop in Tesla's market value, exceeding 100 billion yuan in a single night [10] - The fallout from Musk's departure from the Trump administration has resulted in a public dispute, highlighting the contrasting interests of both figures [10] - Tesla has faced challenges with stagnant growth, and Musk's return to focus on technology may be critical for revitalizing the company's narrative [10] Group 5: Rise of "Su Chao" in Sports - The "Su Chao" phenomenon has gained immense popularity, with ticket prices skyrocketing from 10 yuan to nearly 600 yuan due to increased public interest [12] - Local businesses have capitalized on this trend, with innovative marketing strategies leading to significant sales increases for related products [12] - The success of "Su Chao" illustrates the importance of local engagement and tailored strategies in the sports industry, moving beyond mere imitation of successful models [12][13]

Core Viewpoint - In Q1 2025, China's foldable smartphone shipments reached 2.84 million units, marking a 53.04% year-on-year increase, driven by technological maturity and ecosystem integration [1][13]. Industry Overview - Foldable smartphones utilize flexible screen technology to change form factors, providing larger display areas when unfolded and more portability when folded, thus enhancing user interaction experiences [2]. Industry Development History - The Chinese foldable smartphone industry has evolved through five stages, starting from the exploratory phase (2012-2017) with early models like Kyocera's KSP8000, to the current phase of technological deepening and ecosystem integration [4][6]. Industry Current Status - The significant growth in foldable smartphone shipments is attributed to advancements in hinge technology and the integration of operating systems like Huawei's HarmonyOS, which enhances user experience through features like split-screen functionality [13][17]. Industry Supply Chain - The supply chain for foldable smartphones includes upstream materials such as flexible display materials (UTG glass, flexible OLED panels), hinge system materials, and production equipment, with downstream channels including e-commerce platforms and physical retail stores [9]. Key Companies' Performance - Huawei dominates the foldable smartphone market with a 76.6% market share in Q1 2025, followed by Honor, OPPO, Xiaomi, and Samsung, indicating a competitive landscape characterized by differentiation [15][17]. Industry Development Trends - The foldable smartphone market is witnessing trends such as continuous innovation in form factors and functionalities, with AI integration reshaping user interactions and driving the evolution of operating systems [20][21]. Price Point and Market Penetration - Foldable smartphones are moving towards mainstream markets, with models like OPPO Find N5 priced at 6,999 yuan, contributing to a significant increase in sales within the 6,000 yuan price segment [22]. Ecosystem Reconstruction and Global Competition - The competition in the foldable smartphone market has shifted from hardware to ecosystem development, with companies like Huawei leveraging their HarmonyOS to create a comprehensive smart life ecosystem [23].

Group 1 - The first "Global Brand China Online 500" list has been officially released, with 3C digital brands performing exceptionally well, led by Apple, followed by Huawei and Xiaomi in the top three positions [1] - A total of 43 brands from the 3C digital industry made it into the top 500 list, with notable mobile brands including vivo, Honor, OPPO, Samsung, realme, and iQOO also featured [1] - Apple achieved a comprehensive score of 100, the highest among the listed brands, reflecting its strong overall performance [1] Group 2 - The list was jointly published by Peking University's National Development Research Institute and other organizations, based on consumer purchasing behavior data from Taobao and Tmall, utilizing 12 indicators for scoring [3] - The strong purchasing power of Chinese consumers has made China a key market for international brands, prompting increased investment from companies like Apple [3] - During the Tmall 618 event, Apple offered unprecedented discounts on the iPhone 16 series, with the iPhone 16 Pro 128GB version priced at 5499 yuan after various subsidies, leading to significant sales growth [3] Group 3 - Domestic smartphone brands are showing a strong upward trend, with Huawei and Xiaomi's sales growth surpassing that of Apple, indicating their competitive edge in key metrics [4] - The launch of new products has become a core growth driver for smartphone brands, with over 70% of new flagship phones achieving significant sales shortly after their debut [4] - Innovation is a key factor in the rise of domestic brands, with Huawei introducing groundbreaking products like the world's first foldable phone, and other brands focusing on advanced imaging technologies [4]