即时零售平台

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发展即时经济激发消费潜能,多方共议餐饮与服务消费新趋势
Sou Hu Cai Jing· 2025-08-01 04:37
统计学者许宪春认为,即时零售平台在推动消费性服务业发展的过程中扮演关键角色。特别是在网络渗透率不断提高、消费和服务业作为经济增长新引擎 的背景下,即时零售平台不断发展,持续推动着整个社会的"帕累托改进",其平稳健康发展对经济社会的发展具有重要意义。 中国国际经济交流中心理事会秘书长张永军表示,服务消费有着更大的提升空间。当前和今后一个时期,我国正处在服务性需求潜力较快释放的阶段。我 国居民尤其是城镇居民的服务性消费意愿比较强,亟待通过发展相关产业来满足居民消费需求。 近年来,随着互联网技术的发展和消费者需求的多样化,即时零售作为一种新兴业态,呈现出蓬勃发展的态势。即时零售通过"线上下单+本地供给+即时 配送"的模式,不仅推动电商平台从"送外卖"到"送万物"的转型,拉动内需增长,也极大地满足了消费者对购物便捷性和时效性的需求。 特别是今年以来,电商平台纷纷投入即时零售市场,在原有业态的基础上,开始形成具有新型服务业电商特征的"大消费平台"模式,短期内出现了在外卖 领域的消费热点现象,长期看为餐饮和服务消费打开了新的想象空间。 为深度探讨这一现象背后的行业趋势,中国外文局亚太传播中心(人民中国杂志社、中国报道杂志 ...
广东荔枝“外转内”,即时零售何以实现“助农增收”
Zhong Guo Jing Ji Wang· 2025-06-26 11:01
Group 1 - The core viewpoint of the articles highlights the rising popularity of lychee due to the recent drama "The Lychee of Chang'an," contrasting historical costs with today's abundant supply and variety of lychee available to consumers [1] - The current lychee season in Guangdong faces challenges such as preservation difficulties and concentrated harvests, impacting farmers' earnings and hindering industry growth [1] - Traditional agricultural enterprises are turning to instant retail channels to address these challenges, with Meituan launching the "Linking 100 Cities: Meili Xinnong" initiative to connect lychee producers with broader markets [1][2] Group 2 - Seasonal issues have historically posed challenges for fresh agricultural products like lychee, leading to high waste rates and increased production costs due to a lack of digital tools and consumer demand analysis [2] - Instant retail platforms like Meituan are opening new avenues for lychee development, enhancing efficiency and promoting rural revitalization [2][3] - Instant retail, characterized by rapid online ordering and local fulfillment, can significantly meet local demand for fresh products, catalyzing improvements in agricultural production and cold chain logistics [2] Group 3 - Instant retail enables efficient transfer of premium agricultural products from farm to table, expanding market reach and providing additional order sources for farmers and businesses [3] - The Ministry of Commerce's report predicts that China's instant retail market will exceed 2 trillion yuan by 2030, indicating its emergence as a new growth sector [3] - The rapid development of instant retail is expected to benefit local specialty agricultural products, enhancing supply chain efficiency and reducing waste [4] Group 4 - Leading platforms like Meituan can leverage technological innovations to improve supply chain efficiency and create new collaborative business models with agricultural enterprises and farmers [4] - The practices of major platforms in supporting farmers and revitalizing agriculture are commendable, with expectations for more companies to explore new paths in expanding domestic sales and stimulating internal demand [4]