当所有零售业都在追求"小份装"、"一人食"，以适配越来越小的家庭单位时，山姆会员店却反其道而行，固执地坚持"巨大"。 一盒麻薯24个，一瓶酸奶1公斤，一提卷纸32卷。这种对"大"的偏执，常被简单理解为"家庭采购"或"低价策略"。 但往深处看，它其实是一套精心计算的"体验经济学"，核心在于利用"巨大"这个单一物理特征，完成三个关键动作。 第一，"大"是效率的筛选器，只为对的人服务。 单价除以巨大的单位，那个更低的数字变得极具说服力。 更重要的是，"大"包装天然降低了单次使用成本。 当你从1公斤装的酸奶罐里挖出一勺时，你不会去想这一勺多少钱，这种"无感消费"大大提升了使用时的愉悦感和满足感，削弱了花钱的痛感。 这种"划算感"，是任何促销标签都无法替代的。 山姆门口有明确的会员费门槛。但进店后，第一道真正的、无形的筛选才刚开始：你对"大"的承受力。 巨大的包装，意味着你需要更大的储物空间（大冰箱、大房子），更强的搬运能力（车），更稳定的家庭人口或社交圈来消耗。它不动声色地询问着你的 生活方式和实际需求。 能自然接受并消化这种"大"的顾客，通常拥有更高的客单价、更稳定的复购周期以及对品质而非绝对低价有要求。 山姆用" ...

抽纸、卷纸、湿纸、乳霜纸……生活里，纸巾是一种高频消费品。曾经"一卷卫生纸满足全家所 需"，如今"专纸专用"成了日常。"专纸专用"会助长浪费吗？如何看待纸品消费升级与反对浪费的关 系？前段时间，我们在"人民日报评论"微信公众号发起征稿，邀请读者朋友共同探讨这一话题。本期大 家谈，我们选刊3篇来稿，聊一聊对促进消费与反对浪费的思考。——编者 关键是供需适配 北京朝阳区沈晟 吸附力强的厨房纸、具有消毒功能的卫生湿巾、餐桌常备的面巾纸……细数下来，家中使用的纸品 已有七八种。从以前"够用就行"，到现在更注重场景适配，用纸的变化，是生活品质提升的体现，也是 消费升级的映照。 消费升级了，并不意味着浪费多了。比如，以前清理厨房油污，抽纸一张不够用，要叠好几张，也 容易破，弄得手上沾满油污；而如今，质量好的厨房纸，一张就能解决问题，用纸量减少了不说，体验 也得到升级。事实上，消费升级，并非量的堆砌，而在于质的提升，这有利于达到节约资源、减少浪费 的效果；提倡节约，也并非要抑制合理需求、降低生活品质，而是反对无用消耗、铺张浪费。从这个角 度来看，纸品的消费升级与反对浪费，并不矛盾。 让消费升级与反对浪费有机统一，关键是实现 ...

Core Viewpoint - The article discusses the phenomenon of middle-aged and elderly individuals becoming addicted to online shopping, leading to a significant impact on family relationships and raising concerns about the quality and necessity of their purchases [1][36][38]. Group 1: Online Shopping Behavior - Middle-aged and elderly consumers are increasingly engaging in online shopping, often purchasing low-quality or unnecessary items, which has become a source of frustration for their children [1][36]. - The allure of low prices drives these consumers to buy items that are often deemed "junk" or "three-no products" (no quality, no brand, no after-sales service) [4][12]. - The convenience of online shopping has led to a surge in deliveries, with families overwhelmed by the volume of packages arriving at their homes [23][36]. Group 2: Psychological Factors - The article highlights that many elderly individuals are motivated by a fear of being left behind in a rapidly changing world, leading them to engage in online shopping as a way to stay connected [38]. - There is a psychological manipulation at play, where unscrupulous sellers exploit the elderly's desire for bargains and their lack of understanding of online shopping processes [36][38]. - The phenomenon reflects a role reversal in family dynamics, where younger generations now worry about their parents' online habits, similar to how parents once worried about their children's gaming [38]. Group 3: Market Dynamics - The article suggests that the market for online products targeted at the elderly is thriving, as businesses find it easier to sell to this demographic due to their willingness to spend [36]. - There is a growing trend of products marketed with dubious claims, such as health benefits or unique features, which appeal to the elderly's concerns about health and wellness [21][36]. - The rise of live-stream shopping has become particularly popular among older consumers, who are drawn to the interactive and engaging nature of these platforms [10][36].

Core Viewpoint - Yibin Paper's stock price has nearly doubled in the past month, reaching a historical high, primarily driven by a related acquisition of a controlling stake in Sichuan Push Acetate Fiber Co., Ltd. from its parent company Wuliangye Group [1][2] Financial Performance - In 2024, Yibin Paper's revenue is expected to decline by 8.34% year-on-year, with a net loss expanding to 128 million yuan, while the gross margin of its traditional paper business has turned negative [1][6] - The company reported a revenue of 2.238 billion yuan in 2024, down 8.34% year-on-year, and a net profit attributable to shareholders of -128 million yuan, a shift from profit to loss [6][8] Acquisition Details - Yibin Paper acquired 67% of Sichuan Push Acetate Fiber Co. for 206 million yuan, with the target company projected to generate a net profit of 149 million yuan in 2023 at a price-to-earnings ratio of only 2 [1][2] - The acquisition is seen as a strategic move to transform the business into high-barrier acetate fiber production, but faces significant integration challenges due to differing technologies and market channels [2][4] Debt and Financial Strain - Yibin Paper's debt ratio reached 91.69%, with a total debt of 2.54 billion yuan in short-term loans and 1.756 billion yuan in long-term loans, raising concerns about its financial sustainability [1][3] - The company is expected to incur fixed financial expenses of approximately 110 million yuan annually due to interest payments and debt repayments related to the acquisition [5][6] Industry Challenges - The paper industry is facing significant pressure, with Yibin Paper's paper product output declining by 18.79% and sales down by 9.7% in 2024 [7][8] - The average price of paper products has decreased by 5.7%, while production costs have increased by 11.2%, further squeezing profit margins [7][9] Market Valuation - Despite the short-term stock price surge, Yibin Paper's price-to-book ratio stands at 25 times, significantly higher than the industry average of 1.54 times, indicating potential long-term risks if performance does not meet expectations [10]