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听·见丨“万物皆可租”?年轻人的选择也是市场契机
Sou Hu Cai Jing· 2025-10-05 13:17
租赁消费在年轻群体中成为一种趋势,并非偶然。数据显示,2024年我国3C数码产品租赁市场规模已达269.1亿 元,年轻群体成为消费主力。20-30岁消费者中,63.5%倾向租赁数码产品,21.5%有过租赁经历。可以说,租赁消 费的走红,离不开市场对年轻群体需求的敏锐捕捉和精准匹配。 今年以来,租赁业务更迎来爆发式增长。其中,以便携式运动相机为代表的"旅游拍照搭子"租赁需求尤为抢眼, 成交量较去年同期增长600%。与此同时,租赁经济的"触角"正逐渐从住房延伸到数码、服饰、美妆等更加广阔的 消费领域。今年上半年,某租赁平台交易额同比增长71.6%,其中30岁以下用户占比超过六成,"00后"用户订单同 比暴涨2倍。 只要19.9元,就能租到一台配备4K高清摄像头的无人机,拍出山海大片;只需30元,租一天口袋相机,更优质的 旅行画面成功收割一波朋友圈点赞;花上1000元,便可以租个人形机器人陪着遛弯……随着国庆中秋假期旅游热 度持续攀升,新兴数码产品的租赁订单也水涨船高,在电商平台和社交网站上,甚至出现"一机难求"的火热场 面。这届年轻人正在用"租赁"重构消费逻辑。 图片来源:南京滨江公园 在不少年轻伙伴们的世界里, ...
租赁经济迎来爆发式增长,“万物皆可租”缘何受青睐?
Jing Ji Ri Bao· 2025-10-03 01:56
只要19.9元,就能租到一台配备4K高清摄像头的无人机,拍出山海大片;租一台口袋相机只需30元一 天,更优质的旅行画面总能成功收割一波朋友圈点赞;花1000元,把会跳舞的人形机器人带回家体 验……随着节假日旅游热度的持续攀升,新兴数码产品的租赁订单也水涨船高,甚至出现一机难求的现 象。这届年轻人正在用"租赁"重构消费逻辑。 不过,在"万物皆可租"的热闹景象下,设备质量差、信息泄露、退押金难等问题也随之凸显。租赁模式 极其考验各相关方的风险监控、产品审查、售后管理和服务等水平。随着租赁市场的迅速扩张,线上线 下租赁用户的大量涌现,消费者权益纠纷也屡见不鲜。产品维修痕迹是否被掩盖?电池有无老化?租客 的使用数据能否被清理干净?套路多、磕碰定损难等成为消费者尝试租赁的"头疼事"。 规范租赁市场发展,政府、平台、企业和消费者都不能缺位。相关部门应加快出台专项法规与标准,以 制度创新为租赁市场划定"安全边界",同时对优质项目给予消费补贴、税收优惠等政策支持,鼓励合规 与创新发展;平台要压实主体责任,严格入驻企业审核机制,持续改进技术手段优化交易全流程监管, 筑牢与消费者之间的信任桥梁;企业要摒弃"高押金、高租金、隐性收 ...
循环经济释放消费潜力 黄金周撬动绿色消费新增长极
Yang Shi Wang· 2025-09-20 08:55
Group 1 - The rental of drones has become a popular choice for travelers, especially during the upcoming National Day and Mid-Autumn Festival holidays, as it allows for capturing aerial photography [2] - Consumers find drones appealing due to their high image quality, ease of use, portability, and affordability, aligning with the spending habits of younger generations [3] - The demand for drone rentals is high, with many models already booked out ahead of the holidays, particularly those with strong wind resistance and over 30 minutes of battery life [5] Group 2 - The camera rental market is also experiencing growth, with daily rental prices ranging from 30 to 100 yuan, and popular models becoming hard to find [5][7] - Online camera rental services are seeing a significant increase in orders, with daily rental volumes tripling compared to usual levels [7] - The overall 3C digital product rental market has surpassed 26 billion yuan, indicating a robust growth trend in this sector [9][14] Group 3 - The rental business for portable action cameras has surged, with transaction volumes increasing by 600% compared to the same period last year [12] - A significant portion of consumers aged 20 to 30, approximately 63.5%, prefer renting digital products, highlighting a shift in consumer behavior [12] - The 3C digital product rental market is projected to reach 26.91 billion yuan in 2024, with expectations for further growth in 2025 [14] Group 4 - The emergence of a robot rental business in Shenzhen reflects the expanding rental economy, offering various robots for different applications, with a low entry cost for consumers [9] - The development of the rental economy is seen as beneficial for green economic growth, as it promotes efficient resource use and reduces capital expenditure [12] - Regulatory oversight is deemed essential for the rental market, emphasizing the need for platforms to establish credit management and conduct thorough audits of merchants [14]