Core Viewpoint - The article discusses the significant growth and strategies of Chinese automotive companies in the global market, highlighting their export achievements and unique approaches to internationalization in the first half of 2025 [3][4]. Group 1: Overall Industry Trends - In the first half of 2025, China's automotive exports reached 3.083 million units, marking a year-on-year increase of 10.4% [3]. - Chinese automakers are no longer focused solely on sales numbers but are embedding capital, production capacity, and supply chains into global markets through methods such as Hong Kong IPOs, overseas factories, and joint ventures [4]. - The global expansion of Chinese car manufacturers has entered a new phase, with a shift from merely selling cars to establishing production facilities abroad [3][4]. Group 2: Chery Automotive - Chery maintained its position as the top exporter, with an export volume of 548,000 units, accounting for 17.8% of total exports [6]. - Chery's overseas sales revenue was approximately 29.1 billion RMB in 2022, representing 35.3% of total revenue, and is projected to approach 50% by 2024 [6][8]. - The company has established a global sales network with 1,075 dealers and 2,541 sales outlets outside China, leading in several international markets [7]. Group 3: BYD - BYD's exports surged by 130% year-on-year to 470,000 units in the first half of 2025, becoming the second-largest exporter among Chinese automakers [10][11]. - In Europe, BYD's electric vehicle sales surpassed Tesla for the first time in April, with registrations reaching 7,231 units [11]. - BYD is expanding its global production and supply chain network, with a new factory in Brazil marking its third overseas production line [12]. Group 4: Great Wall Motors - Great Wall Motors achieved overseas sales of 198,000 units, with 30,083 units of pickup trucks sold, representing a 24.3% increase [15][16]. - The company has a long history of exporting pickups, having entered the international market in 1998 [16]. - Great Wall's high-end brand WEY is also accelerating its internationalization efforts [16]. Group 5: Geely - Geely's overseas export volume reached 184,000 units in the first half of 2025, with a strong performance in the electric vehicle segment [18]. - The company is expanding its dealer network in Australia and New Zealand, aiming to establish 100 dealerships in the next three years [20]. - Geely's high-end brand Zeekr has entered over 40 countries, with a significant presence in the luxury vehicle market [20]. Group 6: XPeng Motors - XPeng Motors achieved overseas sales of approximately 19,000 units, expanding its business to 46 countries and regions [21][26]. - The company is focusing on Southeast Asia and Europe, with plans to establish a localized production facility in Indonesia [25]. - XPeng aims to cover 60 countries and regions by the end of 2025, with a goal of being among the top three global exporters of new energy vehicles by 2027 [25][26]. Group 7: Leap Motor - Leap Motor's overseas sales reached approximately 20,000 units in the first half of 2025, aided by a partnership with Stellantis [27][31]. - The company has established over 100 sales outlets in Germany, achieving a market share of over 1% in the pure electric vehicle segment [28]. - Leap Motor is also planning localized assembly projects in Malaysia to enhance its market presence [28]. Group 8: Seres - Seres submitted its IPO application to the Hong Kong Stock Exchange and has established operations in multiple countries across Europe, the Middle East, and Africa [33][35]. - The company is focusing on localized manufacturing in Indonesia and has plans for expansion in the Middle East and Africa [37][38]. - Seres aims to enhance its overseas sales channels and delivery capabilities through diverse partnerships and local manufacturing [38].

Core Insights - The Chinese automotive industry is experiencing a significant global expansion, with companies like Chery, BYD, and Great Wall Motors leading the charge in exports and establishing production facilities abroad [2][3][4]. Group 1: Export Performance - In the first half of 2025, China's automotive exports reached 3.083 million units, marking a year-on-year increase of 10.4% [2]. - Chery maintained its position as the top exporter with 548,000 units, accounting for 17.8% of total exports [4][6]. - BYD's exports surged by 130% to 470,000 units, making it the second-largest exporter [7][9]. - Great Wall Motors sold approximately 30,000 pickup trucks overseas, with a total overseas sales figure of 198,000 units [10][12]. - Geely's overseas exports reached 184,000 units, with a strong focus on electric vehicles [13][14]. - Xpeng Motors achieved overseas sales of about 19,000 units, expanding its presence in 46 countries [15][18]. - Leap Motor exported around 20,000 units, leveraging its partnership with Stellantis to enter the European market [19][21]. Group 2: Strategic Initiatives - Chery is pursuing a dual strategy of capital and production globalization, with plans for a Hong Kong IPO to fund further expansion [4][6]. - BYD is establishing a European headquarters and a new R&D center in Hungary to enhance its market presence [7][9]. - Great Wall Motors is focusing on its pickup truck segment, which has seen a 24.3% increase in overseas sales [10][12]. - Geely is expanding its production capabilities in key emerging markets like Egypt and Indonesia [14]. - Xpeng is prioritizing Southeast Asia and Europe for its global strategy, with plans to establish a local production facility in Indonesia [15][18]. - Leap Motor is implementing localized production in Malaysia to cater to the Southeast Asian market [19][21]. Group 3: Market Positioning - Chery's global strategy includes a multi-brand approach tailored to different market needs, with a strong presence in over 100 countries [4][6]. - BYD has outperformed Tesla in the European market for electric vehicles, particularly in Spain [7][9]. - Great Wall Motors is leveraging its historical strength in the pickup truck segment to establish a foothold in various international markets [10][12]. - Geely is focusing on high-end markets with its Zeekr brand, achieving significant sales in multiple countries [14]. - Xpeng is rapidly building a service network in Indonesia, aiming to cover 70% of core urban areas by the end of the year [15][18]. - Leap Motor's collaboration with Stellantis is facilitating its entry into high-potential markets, enhancing its brand recognition and distribution channels [19][21].

【文/观察者网 潘昱辰 编辑/高莘】据路透社报道，长安汽车欧洲营销、销售和服务主管尼克·托马斯 （Nic Thomas）7月2日在伦敦的深蓝S07试驾活动时表示，长安汽车计划在欧洲建立一家汽车工厂，以 支持其未来在欧洲大陆的销售，并已在权衡工厂可能的选址地点。 "我们致力于在欧洲，为欧洲，并正在研究本地生产解决方案。"托马斯说。他表示，目前无法讨论欧洲 汽车工厂建设的具体时间安排，但表示长安汽车相信能够达到预期的销量，因此已经处于规划阶段。 对此传言，长安汽车相关人士对观察者网表示，不是很清楚相关情况，无法回答这个问题。 今年3月，长安汽车举行欧洲品牌发布会，展示了长安汽车旗下长安、深蓝、阿维塔三大品牌共9款新 车，首款在欧洲推出的车型即为深蓝S07。 今年3月，长安汽车在欧洲举行发布会 长安汽车 同样在7月2日，吉利汽车也表示，将在英国推出吉利品牌，首款在英国上市的车型为将是电动SUV吉利 EX5，即吉利银河E5的海外版车型。 本文系观察者网独家稿件，未经授权，不得转载。 按照计划，长安汽车在2025年底前扩展至至少10个欧洲区域市场，并通过循序渐进的方式，于2028年在 整个欧洲建立起全面的业务布局。此外 ...

Core Viewpoint - The global electric vehicle (EV) industry is entering a highly competitive phase in 2025, with companies like Tesla and BYD leading the charge, while Zeekr Technology showcases impressive financial results, marking a significant milestone in China's EV sector's high-end and global expansion [1][14]. Financial Performance - In Q1 2025, Zeekr Technology reported total revenue of 22 billion yuan (approximately 3.04 billion USD), with vehicle sales revenue dominating at 19.1 billion yuan, reflecting a year-on-year growth of 16.1% [3]. - The company achieved a gross profit of 4.213 billion yuan (about 580 million USD), up 18.8% from the previous year, and a comprehensive gross margin of 19.1%, the highest in its history [3][4]. - Zeekr's net loss decreased by over 60% year-on-year, achieving a profit of 510 million yuan under Hong Kong accounting standards, marking three consecutive quarters of profitability [3][4]. Cost Management and Efficiency - Total costs for Q1 2025 were 17.8 billion yuan (approximately 2.54 billion USD), down 2.4% year-on-year and 38.6% from the previous quarter [4]. - Sales and marketing expenses were 2.645 billion yuan (around 364 million USD), a decrease of 9.2% year-on-year [4]. - The integration of Zeekr and Lynk & Co has led to significant cost reductions and improved operational efficiency [4][6]. Strategic Developments - The merger of Zeekr with Lynk & Co and its planned integration into Geely Auto is a strategic move aimed at enhancing market competitiveness and operational synergy [6][7]. - Zeekr and Lynk & Co are adopting differentiated competition strategies, with Zeekr focusing on the luxury market above 300,000 yuan and Lynk & Co targeting the market above 200,000 yuan [8]. Global Expansion - As of April 2025, Zeekr has entered over 60 international markets and established more than 1,200 stores, gaining the trust of over 1.9 million global users [11]. - Geely Auto is also expanding its overseas presence, with plans to launch multiple models in key markets like the Middle East and Europe [11][12]. Technological Advancements - Zeekr is innovating with its "three 800" ecosystem solution, including the V4 ultra-fast charging station capable of delivering peak power of 1.3 megawatts [9]. - The company is also enhancing its technology capabilities through shared R&D efforts between Zeekr and Lynk & Co, focusing on intelligent driving solutions and smart cockpit technologies [8][9]. Conclusion - Zeekr's Q1 2025 financial performance reflects the effectiveness of its "technology-driven high-end" strategy, showcasing growth in both scale and profitability while breaking the trend of "burning cash for volume" typical of new entrants in the EV market [14].