Core Insights - Miniso reported a revenue of 9.393 billion RMB for the first half of 2025, representing a year-on-year growth of 21.1% [1] - Operating profit for the same period was 1.546 billion RMB, up 3.4% year-on-year, while net profit decreased to 905.99 million RMB, down 23.1% compared to the previous year [1][2] Financial Performance - For the second quarter of 2025, revenue reached 4.966 billion RMB, a 23.1% increase year-on-year, with operating profit at 836.16 million RMB, an 11.3% rise [2] - The net profit for the second quarter was 489.53 million RMB, down 17.3% from 591.43 million RMB in the same quarter last year [2] Profitability Analysis - The decline in net profit was attributed to a decrease in pre-tax profit, increased financial costs related to stock-linked securities, and losses from the acquisition of Yonghui Superstores [3] - Financial costs for the first half of 2025 amounted to 794 million RMB, significantly higher than the 90 million RMB in the same period last year, primarily due to interest expenses related to stock-linked securities and bank loans for the acquisition [4] Debt and Liabilities - Total liabilities doubled from 7.765 billion RMB at the end of 2024 to 15.749 billion RMB in the first half of 2025, with the debt-to-asset ratio increasing from 42.85% to 59.10% [5] Sales and Distribution Expenses - Sales and distribution expenses rose to 1.16 billion RMB, a 40.4% increase year-on-year, with a 42.8% increase when excluding share-based payment expenses [6] - The increase in expenses is attributed to investments in direct stores, particularly in strategic overseas markets like the United States [6] Market Expansion - The number of Miniso stores increased from 7,504 to 7,612, while TOPTOY stores grew from 276 to 293 as of June 30, 2025 [5] - Revenue from overseas markets increased by 29.4%, accounting for 40.9% of total brand revenue, up from 37.3% in the previous year [6]

Group 1 - The stock price of Miniso Group (09896) increased by 20.02% on August 22, reaching HKD 46.88 per share with a trading volume of HKD 1.364 billion [1] - Miniso Group is a leading global retailer in home and lifestyle products, operating under the brands Miniso and TOP TOY [1] - As of 2021, the total GMV of Miniso's store network was approximately RMB 18 billion (USD 2.8 billion), making it the largest private label home goods retailer globally [1] Group 2 - As of the mid-year report in 2025, Miniso Group reported total revenue of RMB 9.393 billion and a net profit of RMB 906 million [2] - On August 21, the company repurchased 16,000 shares at a price range of HKD 37.8-38 per share, totaling HKD 607,000 [3]

Core Viewpoint - Miniso Group is experiencing significant stock price movement, reflecting investor interest and confidence in its business performance and growth potential [1][2]. Group 1: Company Performance - As of mid-2025, Miniso reported total revenue of 9.393 billion yuan and a net profit of 906 million yuan [2]. - The company's product GMV reached approximately 18 billion yuan (2.8 billion USD) by 2021, establishing it as the largest private label home goods retailer globally [1]. Group 2: Stock Activity - On August 21, the company repurchased 16,000 shares at a price range of 37.8-38 HKD per share, totaling a repurchase amount of 607,000 HKD [2]. - On August 22, Miniso's stock price increased by 12.14%, reaching 43.8 HKD per share with a trading volume of 83.3957 million HKD [1].

Core Insights - Miniso (09896) reported revenue of 9.393 billion RMB for the six months ending June 30, 2025, representing a year-on-year growth of 21.1% [1] - The profit attributable to equity shareholders was 906 million RMB, a decline of 22.6% compared to the previous year [1] - Basic earnings per share for ordinary shares stood at 0.74 RMB [1] Revenue Breakdown - Revenue from the Miniso brand increased by 18.1% to 8.649 billion RMB, with domestic revenue in mainland China growing by 11.4% and overseas revenue increasing by 29.4% [1] - Overseas revenue accounted for 40.9% of total Miniso brand revenue, up from 37.3% in the same period last year [1] - TOP TOY brand revenue surged by 73.0% to 742.1 million RMB, primarily driven by rapid growth in average store count [1] Profitability Metrics - Gross margin reached 44.3%, marking a historical high for the first half of the year, an increase of 0.6 percentage points [1] - The year-on-year growth in gross margin was mainly attributed to increased revenue contribution from the overseas market for the Miniso brand and improved gross margin for TOP TOY [1]

Investment Rating - The investment rating for Miniso (9896.HK) is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and future projections. Core Insights - Miniso achieved a revenue of RMB 16.994 billion in 2024, representing a year-on-year increase of 22.8%, with an adjusted net profit of RMB 2.721 billion, up 15.4% year-on-year, and an adjusted net profit margin of 16.0% [1][2] - The company has completed the acquisition of 29.4% of Yonghui Superstores, which is expected to impact financial results starting from Q2 2025 [4][5] - The report highlights strong growth in both domestic and international markets, with overseas revenue increasing by 41.9% [2] Summary by Sections Financial Performance - In 2024, Miniso's gross margin reached 44.9%, an increase of 3.7 percentage points year-on-year, attributed to a higher proportion of overseas direct sales and increased contributions from high-margin products [3] - The total expenses for 2024 were RMB 4.366 billion, a 52% increase, driven by a 100% year-on-year growth in direct store revenue [3][6] Store Expansion - As of December 31, 2024, Miniso had 4,386 stores in mainland China, with a net increase of 460 stores, and 3,118 overseas stores, with a net increase of 631 stores [2] - The total global store count increased by over 1,200, surpassing initial expectations and setting a milestone of over 3,000 overseas stores [2] Future Projections - Revenue forecasts for 2025-2027 are RMB 21.174 billion, RMB 26.040 billion, and RMB 31.583 billion, reflecting growth rates of 25%, 23%, and 21% respectively [5][6] - Expected net profits for the same period are RMB 3.020 billion, RMB 3.801 billion, and RMB 4.620 billion, with growth rates of 15%, 26%, and 22% respectively [5][6]

Investment Rating - The investment rating for Miniso (9896.HK) is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and future projections. Core Insights - Miniso achieved a revenue of 16.994 billion RMB in 2024, representing a year-on-year increase of 22.8%, with an adjusted net profit of 2.721 billion RMB, up 15.4% year-on-year, and an adjusted net profit margin of 16.0% [1][3] - The company has completed the acquisition of 29.4% of Yonghui Supermarket, which is expected to impact financial results starting from Q2 2025 [4][5] - The report highlights strong growth in both domestic and international markets, with a significant increase in overseas revenue, which accounted for 41.7% of brand revenue in 2024, up from 35.9% in 2023 [2][3] Financial Performance Summary - In 2024, Miniso's gross margin reached 44.9%, an increase of 3.7 percentage points year-on-year, attributed to a higher proportion of overseas direct sales and increased contributions from high-margin products [3] - The total expenses for 2024 were 4.366 billion RMB, a 52% increase year-on-year, driven by a 100% increase in revenue from direct stores [3][6] - The company plans to distribute a final dividend of 740 million RMB, approximately 50% of the adjusted net profit for the second half of 2024 [1] Future Projections - Revenue forecasts for 2025, 2026, and 2027 are projected at 21.174 billion RMB, 26.040 billion RMB, and 31.583 billion RMB, respectively, with year-on-year growth rates of 25%, 23%, and 21% [5][6] - The expected net profit for 2025 is 3.020 billion RMB, reflecting a 15% increase, with further growth anticipated in subsequent years [5][6] - The report anticipates that the acquisition of Yonghui will lead to synergies in brand development, supply chain upgrades, and product enhancement [5]