人民网北京12月22日电 （记者焦磊）当前，中国汽车产业正处于从"制造大国"向"制造强国"跨越的关 键期。随着全球汽车产业竞争维度不断拓展，中国车企的"角力场"已超越单纯的销量比拼，开始向更深 层次的技术验证、文化塑造及品牌价值重构进化。 在此背景下，赛车运动作为汽车工业的"极限实验室"，正成为观察中国汽车高质量发展的重要窗口。12 月21日，2025年度中国汽车越野拉力锦标赛最终排名揭晓，长城汽车旗下哈弗车队、坦克Hi4车队分别 斩获T2.1组厂商队杯冠军与T2.E组俱乐部杯冠军。这份燃油与新能源赛道的"双料冠军"成绩单，折射出 中国汽车工业和自主品牌在汽车文化语境下的技术定力。 当前，随着技术与产品的不断积淀，中国汽车产业的出海路径也从文化底层叙事实现突破。 同时，中国车企并非是国际顶级越野赛事里的全新面孔。据悉，长城汽车曾于2010年实现中国厂商车队 在达喀尔拉力赛上的"零的突破"，并于2012年创造了中国车队在该项赛事历史最佳战绩，2014年，由哈 弗H8车型首次获得中国车队的全场赛段冠军。长城汽车在越野赛事领域的长期参与，也展现了中国汽 车品牌从零到"挑战者"的转变过程。 当前，随着中国汽车在全球化 ...

Core Viewpoint - The article highlights the evolving public perception of Wei Jianjun, the CEO of Great Wall Motors, as he successfully builds his personal brand through live streaming and direct communication with consumers, contrasting with the broader automotive industry's marketing trends [4][8][23]. Group 1: Personal Branding and Communication - Wei Jianjun has effectively utilized live streaming to connect with consumers, showcasing a blend of humor and authenticity that resonates well with the audience [2][4]. - Unlike other automotive executives who have faced backlash for over-promising, Wei's straightforward and honest communication style has garnered him increasing popularity and trust among consumers [8][10][21]. - His approach emphasizes transparency and a focus on product quality over flashy marketing tactics, aligning with a growing consumer demand for authenticity [9][10][23]. Group 2: Industry Trends and Consumer Behavior - The automotive industry is experiencing a shift where consumers are becoming more discerning, moving away from flashy marketing towards a preference for genuine product quality and reliability [5][9]. - As new brands promote unverified innovations, consumers are increasingly skeptical, leading to a resurgence in appreciation for traditional, proven designs [5][6][10]. - The article draws parallels between changing food trends and automotive consumer behavior, indicating a broader movement towards healthier, more authentic choices in both sectors [4][5]. Group 3: Company Performance and Strategy - Great Wall Motors has maintained a strong financial performance, with projected revenues of 201.95 billion and a net profit of 12.692 billion for 2024, surpassing industry averages [17][18]. - The company focuses on long-term health and quality over short-term sales figures, with Wei emphasizing that true success lies in product quality and customer satisfaction [18][20]. - Great Wall's commitment to technical innovation and product integrity has established a competitive edge, allowing it to thrive in a challenging market environment [20][21][23].