QuestMobile数据显示，截止到2025年10月，典型新媒体平台APP去重活跃用户规模及月人均使用时长分别为11.49亿、3367.5分钟，同比 分别增长了7.3%和5.4%，显示出在多元化内容形态和算法推荐技术加持下，新媒体平台用户粘性仍在稳步提升。 具体来看，各平台间差异化竞争格局已经相对稳定：短视频、长视频社群、资讯社区各有用户圈层。2025年10月，微博、小红书、哔哩 哔哩30岁以下用户占比分别为58.6%、54.2%、66.5%，年轻化特征非常明显，相比之下，抖音、快手51岁及以上用户占比分别达到 22.2%、22.6%。 这与各平台用户的城市分布相映成趣：微博、小红书、哔哩哔哩一线与新一线城市用户占比分别为36.6%、37.2%、38.5%；快手三线及 以下城市用户占比达到56.3%。 当然，更多年轻、高消费群体用户已经养成了组合使用多平台的习惯：10月份，39.8%的用户使用三个及以上新媒体平台，其中，30岁 以下用户占比达到54.2%，一线及新一线城市用户占比达到31.6%，线上月消费能力超过2000元的用户占比47.9%…… 具体各家表现如何？不妨看报告吧。 2025新媒体生态发展摘要 ...

这与各平台用户的城市分布相映成趣：微博、小红书、哔哩哔哩一线与新一线城市用户占比 分别为36.6%、37.2%、38.5%；快手三线及以下城市用户占比达到56.3%。 当然，更多年轻、高消费群体用户已经养成了组合使用多平台的习惯：10月份，39.8%的用 户使用三个及以上新媒体平台，其中，30岁以下用户占比达到54.2%，一线及新一线城市用 户占比达到31.6%，线上月消费能力超过2000元的用户占比47.9%…… 各位童鞋搭嘎猴啊，上周"00后人群消费洞察"看的怎么样？有童鞋在后台留言："年初骗老 婆说要部署大模型，花1100买了两条32G内存（其实是为了玩游戏），这几天再看已经涨 到了3600，我老婆夸奖这是今年最赚的投资了，要卖掉……"O(∩_∩)O哈哈~果然搞AI跟紧 风口总是能赚钱的，不过，朋友，这么炫富是不是不太好？ 具体各家表现如何？不妨看报告吧。 言归正传，今天就给大家分享一下2025年新媒体生态洞察。Qu e s tMobi l e数据显示，截止 到2025年10月，典型新媒体平台APP去重活跃用户规模及月人均使用时长分别为11.49 亿、3367.5分钟，同比分别增长了7.3%和5.4%， ...

Group 1 - The course addresses the complexity of modern mobile applications, highlighting the challenges of state management as applications scale, using Bilibili's app as a case study [2] - A "State Complexity Assessment Model" is introduced to help developers identify potential issues based on state sources, component dependencies, and lifecycle requirements [2] - The course emphasizes the importance of architectural decision-making over mere functionality implementation, guiding learners through a complete architecture design process [3] Group 2 - Various state management solutions within the Flutter ecosystem are compared, providing a comprehensive selection guide for developers [4] - A "State Management Decision Tree" is created to assist developers in choosing the most suitable solution based on state scope, update frequency, and synchronization requirements [4] Group 3 - The course teaches how to decompose complex UI pages into manageable component trees, enhancing development efficiency [5] - The concept of "Component Contracts" is introduced, allowing team members to work in parallel on different components, significantly improving development speed [5] Group 4 - The course covers state persistence and performance optimization strategies, including local storage methods and advanced rendering optimization techniques [6] - Performance improvements are demonstrated, with a specific example of increasing the frame rate of a homepage from 45fps to a stable 60fps [6] Group 5 - Asynchronous state handling is explored, with a focus on creating robust asynchronous processing flows using models like "Asynchronous State Machine" [7] - The course illustrates how to reduce boilerplate code and improve robustness in handling network exceptions [7] Group 6 - Test-Driven Development (TDD) principles are integrated into Flutter architecture teaching, emphasizing the importance of testing in validating architecture [8] - The course covers a full range of testing strategies, focusing on the testability of state management [8] Group 7 - The course discusses architectural evolution and refactoring strategies, teaching developers how to upgrade architecture while maintaining functionality [9] - "Architecture Metrics" are introduced to quantitatively assess architecture health, aiding in objective decision-making [9] Group 8 - The course addresses cross-platform consistency and platform adaptation within Flutter, using Bilibili's app as a practical example [10] - Techniques for managing platform-specific code while maintaining a clean architecture are shared [10] Group 9 - The ultimate goal of the course is to cultivate architectural thinking in learners, transitioning from imitation to creation [11] - A "Architecture Pattern Handbook" is provided as a long-term reference for common patterns and anti-patterns in commercial Flutter applications [11] Group 10 - The course emphasizes the importance of mastering core architectural thinking over memorizing specific APIs in the rapidly evolving Flutter ecosystem [13]

User Changes - In Q1 2025, the average number of monthly independent devices in China's mobile internet increased by 2.6% year-on-year, indicating a stabilization in market demand and a shift towards intensified competition in a saturated market [1][5] - User stickiness continues to decline, with the effective daily usage time per device at 268.0 minutes, down 3.9% year-on-year, and usage frequency at 63.4 times, down 5.1% year-on-year, reflecting a fierce competition for existing users' attention [1][11] Industry Changes - E-commerce sector saw peak traffic of 1.216 billion in Q1, driven by upgraded gifting features in social consumption, with platforms like Taobao and JD introducing new services [2] - The food delivery market is experiencing intense competition with JD's entry and Meituan's expansion, leading to a multi-player competitive landscape [2][26] - The social network sector is expanding, with Xiaohongshu benefiting from internationalization and a surge of users from TikTok [2][67] - The AI sector is leading growth with a 46.5% year-on-year increase in monthly active devices, driven by practical applications in various verticals [2][44] APP Changes - In March 2025, the top three apps with over 100 million monthly active users (MAU) in terms of compound growth were Personal Income Tax, WiFi Master Key, and Xianyu [3][84] - The top three apps favored by Generation Z users were Boss Zhipin, Honor of Kings, and Peace Elite, indicating a trend in user preferences [3][86] Mobile Internet Traffic Trends - Q1 2025 saw a slight increase in mobile internet traffic, with the industry entering a phase of deepened competition in a saturated market [4][5] User Engagement Metrics - The effective daily usage time and frequency of mobile internet users have both declined, indicating a fragmentation of user attention and a heated competition for existing users [11][18] - Entertainment content continues to attract user attention, with short videos accounting for 29.1% of usage time, while communication and information aggregation saw a decline [14] Smart Screen Trends - By Q1 2025, the scale of smart screen terminals reached 339 million, with daily average operating time increasing year-on-year [21] E-commerce Overview - The e-commerce sector's user scale and stickiness are steadily improving, with peak traffic in Q1 approaching last November's levels [32] - JD's app led the industry with a 3.4% year-on-year growth in traffic, while other platforms like Taobao and Pinduoduo experienced slight user scale contractions [35] AI Industry Overview - The AI industry is experiencing explosive growth, with a 46.5% year-on-year increase in monthly active devices, focusing on practical applications in various fields [44][49] Social Network Overview - The social network sector's user scale continues to expand, with Q1 traffic peaking at over 900 million [65] - Weibo and Xiaohongshu lead the industry, with Xiaohongshu experiencing significant growth due to international user influx [67] Video Service Overview - The video service sector saw stable growth in Q1, with significant contributions from aggregated video and game live streaming [71][75]