（来源：中国火箭军） 婆婆不好意思地笑笑："怪不得，我一直拿粉色的给小宝擦脸，我还边擦还边寻思，这脸霜怎么这么黏。" 我被逗乐了："怪不得小宝脸越来越干！" 次日，婆婆在家属院和几位阿姨聊天："现在带孩子真的和以前不一样，小孩吃的用的东西那么多，咱都不认识，儿媳妇说了两 遍也记不住！"阿姨们也深有同感。 夕阳西下，下班路上，我远远望见婆婆抱着小宝坐在家属院木椅上纳凉。我突然感觉父母这代人真不容易，年轻时拼命挣钱养 家，老了还要远离家乡，来到军营带孙子。 产假结束后，婆婆随我回到部队家属院，如愿过上含饴弄孙的生活，成为异地带娃大军中的一员。和婆婆住到一起后，我才发 现，对老人而言，适应新环境，学习新知识是不容易的。 有一天晚上，我要加班，交代婆婆给小宝洗澡："妈，这个白色瓶子是擦脸的，粉色瓶子是护臀膏，千万别弄错了！""中，你放 心去吧！" 第二天晚上，我继续叮嘱："妈，小宝脸有点干，洗完澡多给他擦点霜，白色瓶子擦脸。" 第三天晚上，我给小宝洗完澡后，拿起白色瓶子擦脸，婆婆看着我问："这不是护臀膏吗？"我惊讶道："不是啊，粉色的才是护 臀膏！" 为了丰富婆婆的生活，我给她下载了抖音APP，教她使用技巧。一天，我 ...

用户变化 移动互联网流量小幅增长，用户行为向低频深用变迁 ：2025Q3中国移动互联网月独立设备数增至 14.52亿，环比Q2增长0.83%；用户单日使用次数为59.8次，环比Q2下降2.9%；时长为282.9分钟， 环比Q2增长2.3%，用户使用行为深度提升。 中国移动互联网流量 丨季度报告 核心摘要： 本报告利用艾瑞咨询UserTracker多平台网民行为监测数据库等产品数据及桌面研究，综合分析了2025年 移动互联网的用户变化、行业流量变化、APP流量变化。报告指出，2025年第三季度，移动互联网流量小 幅增长，用户行为向低频深用变迁。在用户结构方面，用户性别、年龄结构稳定，中高线未婚群体驱动增 长，用户触媒偏好呈现年龄和城市级别差异。在行业方面，美食外卖巨头大战落幕，短期流量激增后续增长 乏力；旅游出行需求持续释放，使用时长增长亮眼；人工智能流量增长迅猛，语言模型用户规模爆发增长； 游戏服务流量整体下滑，行业存量竞争加剧。APP方面，2025年9月MAU（月活跃设备数）亿级以上的 APP复合增长前三名为：铁路12306、豆包、全民K歌；MAU达5000万级以上的APP复合增长前三名是： 腾讯元宝、汽水 ...

【环球网科技综合报道】北京，2026年1月5日消息——沉浸式娱乐领域领导者杜比实验室与抖音今日宣布达成合作，将杜比视界体验引入抖音平台，覆盖内 容创作、分享及观看全流程。此次合作被视为杜比推动前沿创新科技普惠化的重要进展，也让普通创作者得以更便捷地运用杜比视界，为短视频内容的创作 与传播模式带来新可能。 根据合作信息，目前抖音已实现对iPhone等iOS设备的杜比视界支持。用户可通过抖音APP直接观看杜比视界视频，也可借助抖音内置编辑工具或剪映等支 持第三方软件创作杜比视界内容。后续，抖音还将逐步推进对更多设备类型的支持，Android端适配工作正在进行中。 作为行业公认的画质标杆，杜比视界超越传统HDR，通过动态元数据对每一帧画面的色彩、亮度与对比度进行精准优化，呈现传统方式无法捕捉的细节， 带来沉浸式体验——微妙的面部表情、绚丽的自然风光等细节均可鲜活呈现。杜比视界已被全球一流影视工作室、设备制造商和内容平台广泛采用，适用于 日常记录、艺术表达、旅行探索、美食品味、美妆教程、时尚解读等各类内容创作，助力创作者以震撼的真实感和丰富细节展现自身视角。 杜比实验室娱乐事业部高级副总裁古令江（John Couli ...

预计阅读时长 8 mins 告别天价合约时代，体育赛事正在寻找下一个转 播「金主」 我们的听友 September 很好奇，为什么 CBA 没有和长期合作的咪咕续约，而是将转播权交给了抖音呢？毕竟 咪咕有着奥运会、世界杯、NBA 等丰富的体育赛事转播经验，而抖音在这方面更像是一个「新手」。 确实，就像 September 说的一样，咪咕背靠中国移动，资金实力雄厚。由于入局长视频领域较晚，他们在影视 剧方面缺乏优势，既没有版权的积累，也没有足够的原创内容能力。于是，布局体育赛道就成了他们吸引用户 的打法。澎湃新闻指出，国资的背景，也让咪咕更容易在奥运会、世界杯等大赛版权方面与央视总台展开合 作，加上平台投入体育版权的意愿非常强烈，咪咕不仅在转播那些四年一届的国际大赛上从不缺席，还拥有英 超、中超、UFC 等体育垂类的头部赛事版权。 而他们和 CBA 的合作开始于 2018 年，并且在 2020 年成功续约。当时，这份赞助及转播合同长达 5 年，总价 值超过 20 亿元，是 CBA 史上最大的合同。不过，到今年的最新赛季，CBA 却迟迟没有确定转播平台。直到 开赛前一天的晚上，也就是 12 月 11 日，CBA ...

t 2017 40 11:5 id 0 n the last A 0 201 Cabo PACE lo 6 a 1 1 12 2 r the ● - 0 ATE Pre Property x r 6 cke apply for 4 4 P SPR 12 real 6 PAC P 1 cs 12 27 p 之前更新了《AI御三家年终"火拼"》，现在聊聊国内AI原生应用铁王座上的"豆包"。 据《晚点 LatePost》 独家 爆料，字节跳动旗下的火山引擎已正式敲定成为2026年中央广播电视总台春节联欢晚会的 独家 AI 云合作伙伴，旗下智 能助手"豆包"也将深度参与，上线多种 AI 互动玩法。 从2015年开始，互联网巨头们轮番登上春晚舞台，通过互动红包等形式疯狂"吸粉"。这些产品在登上春晚时往往标志着其用户规模或行业地位达 到关键节点，成为"国民级"应用。 01 2015年 – 微信红包：腾讯的微信成为春晚首个独家新媒体互动伙伴，推出"摇一摇抢红包"。除夕当晚微信红包收发总量达10.1亿次，摇一摇互动 峰值每分钟8.1亿次。更重要的是，通过春晚红包必须绑定银行卡，微信支付一夜之间新增1亿绑卡用户，迅速追平了支付 ...

Core Insights - The active user base of typical new media platforms is projected to reach 1.149 billion by October 2025, with an average monthly usage time of 3,367.5 minutes, reflecting year-on-year growth of 7.3% and 5.4% respectively, indicating increasing user engagement driven by diverse content and algorithmic recommendations [1] User Demographics and Behavior - The competitive landscape among platforms has stabilized, with distinct user demographics: platforms like Weibo, Xiaohongshu, and Bilibili have a significant proportion of users under 30 years old, at 58.6%, 54.2%, and 66.5% respectively, while Douyin and Kuaishou have 22.2% and 22.6% of users aged 51 and above [1] - Users are increasingly adopting a multi-platform usage habit, with 39.8% of users engaging with three or more new media platforms, and 54.2% of these users are under 30 years old [1] Content and Platform Dynamics - New media platforms are capturing user attention through enhanced content quality and technology, leading to deeper user engagement [7] - The growth in user engagement time is increasingly reliant on content quality and recommendation technology rather than just user base expansion [12] - Platforms are shifting from merely attracting users to seeking them across various scenarios, enhancing flow through capability output and ecosystem integration [14] User Segmentation and Growth Drivers - The competition is becoming more segmented, with growth driven by diverse user groups, including younger and older demographics, as well as lower-tier markets [17] - Multi-faceted users, primarily young and high-spending, are using different platforms to meet various needs such as socializing, entertainment, and learning, fostering a complementary ecosystem among platforms [20] Content Ecosystem Characteristics - Platforms are transitioning from broad traffic competition to enhancing their unique ecological characteristics, with strategies tailored to their specific user bases [23] - AI-related content has seen a 9.9 percentage point increase in user penetration year-on-year, with younger male users showing a higher interest [26] - The rise of knowledge-based influencers reflects a shift in user demand from entertainment to practical value [32][38] Commercialization Strategies - New media platforms are entering a phase of strategic deepening in commercialization, with hard advertising revenues leading the way [40] - The unique characteristics of platform ecosystems are shaping differentiated advertising models, with soft advertising becoming a significant monetization method [42] - Platforms are enhancing local business strategies, extending their reach from online to offline commerce, with various initiatives to support local merchants [54]

Core Insights - The article discusses the evolving landscape of new media platforms and their user engagement trends, highlighting the growth in active users and usage duration by 2025 [4][5][6]. User Engagement and Demographics - By October 2025, the active user base of typical new media platforms is projected to reach 1.149 billion, with an average monthly usage time of 3367.5 minutes, reflecting year-on-year growth of 7.3% and 5.4% respectively [5]. - Platforms like Weibo, Xiaohongshu, and Bilibili show a significant concentration of users under 30 years old, with respective proportions of 58.6%, 54.2%, and 66.5%, while Douyin and Kuaishou have 22.2% and 22.6% of users aged 51 and above [5][6]. Multi-Platform Usage - A notable trend is the combination usage of multiple platforms, with 39.8% of users engaging with three or more new media platforms, particularly among users under 30 (54.2%) and those from first and new first-tier cities (31.6%) [6]. Content Quality and User Attention - The article emphasizes that the growth in user engagement is increasingly driven by content quality and algorithmic recommendations rather than just user base expansion [18]. - New media platforms are focusing on enhancing user attention through improved content quality and technology, leading to deeper user participation [13][18]. Competitive Landscape - The competitive landscape among platforms is stabilizing, with distinct user demographics and content strategies emerging. Platforms are shifting from broad traffic competition to focusing on unique ecological characteristics and user engagement [30][32]. - The rise of AI content and tools is reshaping user engagement, with a 9.9 percentage point increase in AI-related content penetration among users by October 2025 [34][36]. Monetization Strategies - New media platforms are entering a phase of strategic deepening in monetization, with hard advertising revenues leading the way. The unique characteristics of each platform are shaping differentiated advertising models [48][50]. - Soft advertising is becoming a significant revenue stream, with brands selecting platforms based on their marketing goals, reflecting the alignment of KOL income with platform content and user expectations [54]. Local Business Integration - Platforms are increasingly integrating local businesses into their ecosystems, transitioning from rapid growth to a more stable phase in local merchant numbers [63].

Investment Rating - The report does not explicitly provide an investment rating for the mobile internet industry in China. Core Insights - The mobile internet traffic in China has shown steady growth, with the number of monthly active devices reaching 1.452 billion by the end of Q3 2025. User engagement metrics indicate a shift from "high-frequency shallow use" to "low-frequency deep use," with daily effective usage time per device increasing from 272.4 minutes to 282.9 minutes, while the number of daily usage instances decreased from 65.1 to 59.8 [10][14]. Summary by Sections 01 Overview - The mobile internet traffic in China has experienced slight growth, with a monthly active device count of 1.452 billion as of Q3 2025. User stickiness remains stable, with daily effective usage time per device increasing to 282.9 minutes, while the frequency of usage has decreased [10][14]. 02 Segmentation - The report highlights that the user demographics are stable, with unmarried users making up 32.7% of the mobile internet population, reflecting the influence of the single economy on traffic growth. Users aged 35 and below account for 49.1%, and there is a notable increase in users from second-tier cities and above [17][18]. - Short video content continues to dominate user attention, with significant growth in daily usage time for travel and communication services, indicating a strong demand for immersive and personalized digital experiences [20][21]. - The top sectors in the mobile internet include communication and chat services, e-commerce, and aggregated information, with communication services achieving a penetration rate of 89.0%. The artificial intelligence sector has shown remarkable growth at 59.3% year-on-year [26][28]. - User engagement in high-frequency applications such as communication and short video services has increased, while sectors like social networking and aggregated information have seen declines, indicating a shift in user preferences towards high-quality content and innovative services [31][32]. 03 Value Rankings - The report does not provide a specific value ranking for the mobile internet industry in China.

Group 1 - The 2025 "Double Eleven" shopping festival features an earlier start and a longer duration, with JD.com extending its promotional period to 37 days, while Tmall/Taobao also follows suit. Content platforms like Kuaishou began pre-sales on October 7, with Douyin and Xiaohongshu joining later [2][4]. - Major e-commerce platforms simplified promotional rules through methods like "direct discounts" and "no need to meet minimum purchase requirements," which ignited consumer enthusiasm and drove traffic growth. Taobao and JD.com introduced "minute-level delivery" in instant retail, contributing to new consumption growth [4][8]. - The extended promotional periods and simplified rules led to an increase in the proportion of post-00s and users from first-tier cities across various platforms compared to the previous year [7]. Group 2 - Various platforms set multiple promotional waves to stimulate consumer purchases and increase usage frequency. Additionally, AI technology has been deeply integrated into the entire consumption process this year, enhancing user experience [8]. - On November 11, 2025, Taobao's app traffic increased by 4.2% year-on-year to 508 million, Pinduoduo's app traffic grew by 2.5% to 414 million, and JD.com's app traffic rose by 9.8% to 227 million [4].

Core Insights - The 2025 Double Eleven shopping festival is characterized by an earlier start and a longer duration, with major platforms extending their promotional periods to attract users [7][10] - E-commerce platforms are simplifying promotional rules to enhance consumer engagement, while content platforms are leveraging user interest to drive conversions [5][10] E-commerce Platform Strategies - JD.com has extended its promotional period to 37 days, while Taobao and other platforms have also lengthened their sales cycles [7] - Major platforms like Douyin and Kuaishou began pre-sales early in October, with Kuaishou starting on October 7 [7] User Engagement and Growth - The early launch of Double Eleven has led to significant growth in monthly active users across platforms, with Taobao's traffic surpassing 1 billion for the first time [8] - In October 2025, the monthly active user growth rates for major apps were as follows: Taobao (3.7%), Douyin (14.4%), Pinduoduo (0.9%), JD.com (14.4%), Kuaishou (3.7%), and Xiaohongshu (6.4%) [8] Promotional Tactics - E-commerce platforms are using simplified promotional strategies such as direct discounts and no minimum purchase requirements to stimulate consumer spending [10] - Instant retail services, like "minute-level delivery," are being introduced by Taobao and JD.com to drive new consumption growth [10] Content E-commerce Performance - Content e-commerce platforms like Douyin, Kuaishou, and Xiaohongshu have seen significant traffic growth on November 11, leveraging their ability to activate user interest and demand [12] User Demographics - The proportion of post-00s users on platforms like JD.com and Xiaohongshu has increased, with JD.com at 18% and Xiaohongshu at 26.1%, reflecting a year-on-year growth of 2.7% and 2.4% respectively [5][15] Technology Integration - AI technology is deeply integrated into the consumer experience across platforms, enhancing user engagement and satisfaction during the shopping festival [14] Market Outlook - The report anticipates a continued evolution in the market landscape, with insights into industry trends and growth strategies for 2025-2026 [19]