2026北京 中国青年报客户端北京1月10日电（中青报·中青网见习记者 蒋欣雨 记者 蒋肖斌）今天，由中国出版协 会、中国书刊发行业协会主管主办的2026北京图书订货会在北京中国国际展览中心（朝阳馆）闭幕。 图书订货会闭幕式现场。主办方供图 跨界文化产品展区亮点纷呈，设立灵犀文创境、幻梦次元域、墨韵潮玩洲、文脉山河洲、星途科创岛五 大细分板块，覆盖非遗文创、IP周边、潮玩文具、文博文旅、科创体验等品类；打造"IP主题沉浸空 间"，规划文创体验、手工实践、行业分享等多元互动形式，引领文化产业跨界融合新范式。 科技赋能行业数字化转型新成效成为重点展示内容。从智能编校系统、数字阅读平台，到虚拟现实图书 和AI创作助手，清晰勾勒出智慧出版未来图景。 本届订货会为期三天，集中展示推介40万余种体现时代精神、深耕学术研究、富有创新理念的新书与重 点图书。场馆内外共举办各类文化活动420多场，吸引全国各地新华书店、民营书店、图书馆、馆配商 等参会，入场观众超10万人次。展览面积5万平方米，展出图书40万余种，参展单位711家，展台数量 2765个，跨界文化产品展区展位数101个，比上届增加三分之一。 "AI+教 文创展示 ...

据介绍，人工智能与数字化出版成果将是本届订货会重点展示内容。从智能编校系统、数字阅读平 台，到虚拟现实图书和AI创作助手，多项新技术应用集中亮相，展现出版业在数字化转型方面的探索 与成效。此外，跨界文化产品展区扩容，以"融合创新，赋能增长"为核心，覆盖非遗文创、IP周边、潮 玩文具、文博文旅、科创体验等品类。 北京图书订货会由中国出版协会和中国书刊发行业协会联合主办，1987年创办，有"中国出版风向 标"之称。 记者：杨湛菲 2026北京图书订货会 1月8日开幕 重点展示人工智能与数字化出版成果 跨界文化产品展区扩容 展出图书40万余种 参展商700余家 新华社权威快报 聚焦"谋新篇 开新局 启新程，续写出版发行业新辉煌"主题，2026北京图书订货会1月8日在京拉开 帷幕。本届订货会展览面积5万平方米，展出图书40万余种，参展商700余家，展台数量2700余个。跨界 文化产品展区展位101个，比上届增加了1/3。 【纠错】 【责任编辑:施歌】 海报制作：杨湛菲 新华社国内部出品 ...

当"银发族"迷上了网购，"抢券""凑单"一点不输年轻人；当农民朋友把直播间开进田间地头，将带着露 水的农产品送上人们的餐桌……数字消费早已不再是少数弄潮儿的专利，而是惠及越来越多人群，成为 激发我国超大规模市场巨大消费潜力的"加速器"。报告显示，我国数字消费用户中"Z世代"占比 27.2%、"银发族"占比12.2%、农村用户占比26.0%，这一数据凸显出数字消费的普惠性，也使得扩大内 需的"底盘"愈发稳固。 (责任编辑：朱赫) 如何激发我国14亿人超大规模市场的消费潜力？数字技术大有可为——移动互联网突破了做生意的时空 界限，随时买全球、卖全球；大数据、人工智能带来"千人千面"的购物体验，促进个性化需求精准匹 配；虚拟现实、元宇宙提供了前所未有的沉浸式感受，打开促消费的新天地…… 只要动动手指，不论何时，都会有人将热气腾腾的外卖或应急药品送上门——购物体验如此方便"到 家"，以至于很多"老外"在离开中国后仍然念念不忘。数字技术带来的红利，不仅深刻改变了人们的日 常生活，更为构建强大国内市场持续注入新动能。 线上线下的场景融合，为扩大内需打通"全链路"。微短剧用户6.26亿人、网络游戏用户5.84亿人，数字 文 ...

《报告》还显示，上半年，包括在线旅行预订、在线交通出行和在线文体娱乐等在内的数字文旅出行消费额过万亿元，在线餐饮外卖消费额过万亿元，在线 医疗、在线教育及在线家政等数字民生服务消费额超过5000亿元。 中国企业资本联盟副理事长、中国区首席经济学家柏文喜认为，数字背后展现的不仅是"线上零售额"那么简单，而是把商品、服务、内容三大板块一次性纳 入统计，折射的是中国数字经济从"基础设施"走向"应用深水区"。而Z世代、银发族、农村人群同时"在线"，考验的是在"存量深耕"时代，谁能提高客单、 延长时长，谁就能吃到下一波增量。下一步的竞争，将是谁能利用9.37万亿元的实时需求数据，把供给侧做得更柔性、更绿色、更普惠；而政策的核心任 务，则是让这一巨大流量在促进增长的同时，不落下任何一群人和任何一片街区。 《报告》指出，数字消费正站在人工智能技术革命与全球化变革的交汇点，"人工智能+消费"模式蕴含着无限潜力与可能。随着人工智能核心能力向消费领 域的渗透，将有望通过用户动态画像与场景动态构建起数据驱动、实时迭代的消费新生态。 近日，中国互联网络信息中心政策与国际合作所发布《数字消费发展报告（2025）》（以下简称《报告》）， ...

报告认为，2025年以来，数字消费在智能设备、潮玩等多个细分领域表现亮眼。今年上半年，购买 过智能家居、智能数码及智能可穿戴设备等智能产品的用户规模占网民的39.1%。网购过盲盒、IP周 边、二次元产品的用户规模占网民的8.2%。 报告指出，数字消费渠道正加速实现深度融合，数字消费场景边界不断延伸。数字文娱内容供给持 续丰富，撬动智能硬件、文化、旅游等多领域消费融合；生活服务消费方面，截至今年6月，在线跑腿 代办及家政维修等到家服务用户超2.23亿人，服务品类扩展至宠物护理、养老陪护等多个领域，为居民 日常生活提供高效便捷的支持。 【纠错】 【责任编辑:王雪】 新华社北京12月16日电（记者王思北）中国互联网络信息中心政策与国际合作所近日发布的《数字 消费发展报告（2025）》显示，2025年上半年我国数字消费用户规模突破9.58亿人，占网民总数的 85.3%，数字消费正成为消费的重要动能。 用户结构方面，"Z世代"数字消费用户规模占比27.2%；60岁及以上"银发族"用户规模占比12.2%； 农村用户规模占比26.0%。不同年龄、不同地域的数字消费群体，为构建多元数字消费市场奠定了基 础。 ...

届时，2026年出版发行高质量发展论坛、"阅读无界成就未来"阅读+论坛等多场重要活动将陆续举办。 订货会专门设立跨界文化产品展区，覆盖非遗文创、IP周边、潮玩文具、文博文旅、科创体验等品类， 让参观者"可看、可玩、可购、可互动"。 新京报讯 据"北京发布"微信公众号消息，2026北京图书订货会将于明年1月8日至10日举办。 ...

Core Insights - Despite short-term pressures, the Chinese consumer market remains large and diverse, presenting opportunities for companies with clear product positioning [2] - Understanding Chinese consumers is crucial, as their purchasing power is a key driver of economic growth and corporate expansion [2] Consumer Trends - The post-1995 generation, while only about 20% of the population, contributes approximately 40% of consumption, with their spending expected to grow by about 400% to 16 trillion RMB by 2035 [3] - This demographic values self-expression and authentic experiences, favoring experiential consumption such as travel and concerts, and they are significant contributors to luxury goods spending [3] - The average age of high-end consumers in China is only 29, indicating a young market with increasing purchasing power due to wealth inheritance [3] Market Dynamics - Local brands are gaining market share across various sectors, including electric vehicles, beauty products, and collectibles, due to their better understanding of Chinese consumers and competitive pricing [4] - The luxury goods sector is also witnessing a shift towards high-quality, creative brands that reflect Chinese craftsmanship [4] - The jewelry market, characterized by a large capacity and relatively few international competitors, presents opportunities for brands that emphasize cultural and artisanal value [4] Travel and Consumption - The rapid recovery of outbound tourism is expected to impact domestic luxury consumption, as international flight capacity has reached approximately 93% of pre-pandemic levels, with a 20% year-on-year increase in international passenger flights from January to August [4] - The growth of outbound tourism aligns with the demand for experiential consumption, although it may divert some spending from domestic luxury markets [4] Long-term Outlook - The continuous growth of local brands and the recovery of outbound tourism indicate a diversification of the Chinese consumer market [4] - The increasing purchasing power of the post-1995 generation suggests a positive long-term outlook for the Chinese consumption market, despite short-term challenges [4]

Core Insights - The article highlights a shift in consumer behavior among the "post-00s" generation, moving from online shopping to offline experiences, with a focus on innovative shopping environments and cultural integration [1][2] Group 1: Market Trends - A survey by the China National Department Store Association indicates that 66% of surveyed companies plan to increase renovation and upgrade activities in 2024 [2] - Traditional department stores are evolving to attract younger consumers by enhancing "IP density" and creating new business formats centered around the "two-dimensional economy" [3] - The sales and foot traffic of the Wangfujing Joy Shopping Center have significantly increased since its renovation, becoming a trendy destination for Gen Z consumers [2][3] Group 2: Consumer Experience - Consumers are increasingly prioritizing experiential shopping over mere product acquisition, with 64% of consumers valuing spiritual consumption, particularly among younger demographics [5] - Shopping centers are transforming from mere retail spaces to urban lifestyle hubs that integrate social, cultural, and consumption experiences [6] - Innovative service offerings, such as multilingual support and convenient payment options, are becoming essential for attracting and retaining customers [7] Group 3: Challenges and Strategies - Many shopping centers face challenges in maintaining competitive advantages post-renovation, with a need to convert transient foot traffic into loyal customers [9] - Some centers struggle with unclear positioning and excessive similarity to competitors, leading to potential market saturation [10] - High renovation costs and slow returns on investment are significant challenges for many shopping centers, necessitating innovative approaches to cost management and revenue generation [10] Group 4: Future Directions - The use of artificial intelligence and data analytics is recommended to enhance marketing precision and operational efficiency in retail environments [11] - The government is expected to support urban commercial facility upgrades through financial tools and guidance, promoting long-term improvements in the retail sector [11]

Core Insights - A portion of the "post-00s" generation, known as "internet natives," is shifting from online consumption to offline shopping, with "two-dimensional street blocks" becoming new urban landmarks [1] - Traditional malls are undergoing significant renovations to attract younger consumers and enhance their shopping experience [2][3] Group 1: Market Trends - A survey by the China National Commercial Information Center indicates that 66% of surveyed enterprises expect an increase in renovation and upgrade events in 2024 [2] - The Wangfujing Joy Shopping Center, transformed from the Beijing New Yansha Golden Street Shopping Center, has quickly become a trendy destination for Gen Z consumers since its opening at the end of 2023, with significant increases in sales and foot traffic [2][3] - The Shanghai Bailian ZX Creative Park focuses on the two-dimensional economy, hosting nearly 700 events in 2024, resulting in a 70% year-on-year increase in sales and a 40% rise in foot traffic [3] Group 2: Consumer Preferences - Consumers are increasingly prioritizing experiential and emotional aspects of shopping, with 64% of consumers valuing spiritual consumption more, especially among younger demographics [5] - The demand for offline shopping has shifted from merely purchasing goods to seeking unique experiences and personalized offerings [5] Group 3: Innovative Strategies - Malls are evolving from traditional retail spaces to urban lifestyle centers that integrate social, cultural, and consumption experiences [7] - Various malls are implementing unique service enhancements, such as multilingual support and pet-friendly spaces, to create differentiated competitive advantages [8] Group 4: Challenges and Solutions - The disconnect between traditional business models and modern consumer needs poses challenges for physical retail [9] - High renovation costs and the need for effective operational support are significant hurdles for many malls [11] - Innovative approaches, such as mixed-use developments that combine retail with office and residential spaces, are being explored to mitigate renovation costs and boost foot traffic [11]

Core Viewpoint - The article discusses the recent trend of "Generation Z" (post-2000s) consumers shifting from online shopping to offline shopping, particularly in revamped shopping malls that offer unique experiences and cultural elements [1][4]. Group 1: Market Trends - A significant portion of the "00s" generation is returning to physical stores, with shopping centers transforming into lifestyle experience venues that blend social, cultural, and shopping elements [1][4]. - According to a survey by the China National Commercial Information Center, 66% of surveyed enterprises plan to increase renovation and upgrade events in 2024 compared to the previous year [1][4]. - Traditional department stores are enhancing their appeal by increasing "IP density" and creating new business formats focused on the "two-dimensional economy" [4][5]. Group 2: Consumer Behavior - Young consumers are increasingly valuing experiential consumption, with 64% of consumers prioritizing spiritual consumption, especially among younger demographics [7]. - The shift in consumer demand is moving from merely purchasing products to seeking experiences and personalized offerings [7][12]. Group 3: Shopping Mall Innovations - Shopping malls are evolving from simple retail spaces to integrated urban lifestyle centers that offer social, cultural, and consumption experiences [9][12]. - Various malls are implementing innovative features such as themed pop-up events, immersive experiences, and community-oriented spaces to attract foot traffic [4][8][11]. Group 4: Challenges and Strategies - Despite increased foot traffic post-renovation, maintaining competitive advantages and achieving sustainable profitability remain significant challenges for physical retail [13]. - High renovation costs and the need for effective operational support are critical issues that many shopping centers face [13][15]. - The integration of new technologies, such as artificial intelligence, is suggested to enhance marketing precision and operational efficiency [15].