苏超火热进行中，带动观赛经济 近日，商务部等9部门联合印发《关于扩大服务消费的若干政策措施》，从培育服务消费促进平台、丰富高品质服务供给等五大方向推出19条具体举措。这 些举措与今年3月中办、国办印发的《提振消费专项行动方案》精准衔接，清晰呈现出我国促消费政策"从整体提振到重点突破、从供给侧调整到需求侧挖 掘"的扩围脉络。一揽子增量政策和存量政策协同发力，为筑牢经济增长根基注入强劲动能。 当前，我国消费市场正从"物质型消费"向"服务型消费"转型升级。服务消费是连接经济发展与民生福祉的"双纽带"：一头连着产业升级的"增长极"，一头系 着群众生活的"幸福线"，这种双重属性，让扩大服务消费成为推动经济与民生协同发展的重要抓手。 相关数据显示，我国居民服务消费支出占人均消费支出比重已达46.1%，预计2030年占比将突破50%，迈入服务型消费社会。服务消费不仅覆盖餐饮、旅 游、家政等劳动密集型传统行业，更与数字经济、绿色经济等新经济形态深度融合。扩大服务消费，既能直接带动传统服务业复苏升级，又能催生智慧养 老、在线文娱、沉浸式旅游等新业态，为经济增长开辟新空间、培育新动能。 近年来，文旅消费的爆发式增长就是相关印证。 ...

Core Insights - In the first half of this year, the online retail sales in Shanghe County reached 3.42 billion yuan, with a year-on-year growth of 38.6%, surpassing the city's growth rate by 30.9 percentage points, ranking first in the city [1] - Live-streaming e-commerce contributed 1.54 billion yuan to the online retail sales, accounting for over one-sixth of the city's total, with a year-on-year growth of 177.8%, exceeding the city's growth rate by 158 percentage points, also ranking first in the city [1] - The number of e-commerce enterprises, stores, and employees in Shanghe County has steadily increased, with 577 e-commerce enterprises, 4,695 e-commerce stores, and 5,692 direct e-commerce employees currently [1] Sales Breakdown - The physical goods online retail sales amounted to 3.36 billion yuan, representing 98.1% of Shanghe County's online retail sales, with a year-on-year growth of 41.3% [1] - Non-physical goods online retail sales reached 63.91 million yuan [1] Transaction Model Analysis - B2C online retail sales were 3.23 billion yuan, accounting for 94.3% of Shanghe County's online retail sales, with a year-on-year growth of 41.4% [1] - C2C online retail sales were 194.67 million yuan, representing 5.7% of Shanghe County's online retail sales, with a year-on-year growth of 4.7% [1] Industry Composition - In terms of industry, the top three categories for physical goods online retail sales in Shanghe County were grain and oil food, Chinese and Western medicines, and sports and entertainment products, accounting for 68.3%, 7.3%, and 5.6% respectively [2] - For non-physical goods, the leading categories were online dining, virtual products, and online entertainment [2]

Core Insights - The Ministry of Commerce reports that in Q1 2025, e-commerce has significantly contributed to expanding domestic demand and supporting foreign trade to tap into domestic sales [1] Group 1: E-commerce Impact - E-commerce initiatives have been implemented to boost consumption through a combination of policies, activities, and scenarios [1] - The "trade-in" program has driven a 7.4% increase in the growth of digital products [1] - High-quality films and premium dining have led to a 40% and 29.2% increase in online entertainment and in-store dining, respectively [1] Group 2: Industry Efficiency - The "AI technology + digital factory" model has reduced operational costs for upstream and downstream enterprises by nearly 30% [1] - The "e-commerce + industrial belt" approach has enhanced order aggregation and digital collaboration, improving the production efficiency of small and medium-sized enterprises by 35% [1]