Investment Rating - The report assigns an "Outperform" rating to Luckin Coffee, indicating an expected total return over the next 12-18 months that exceeds the relevant market benchmark by more than 10% [14]. Core Insights - Luckin Coffee reported a revenue of RMB 12.4 billion for Q2, representing a year-on-year growth of 47%. The adjusted net profit reached RMB 1.4 billion, up 44% year-on-year [5][2]. - The company continues to focus on market share and scale growth, with an average monthly transacting customer count of 91.7 million, a 32% increase year-on-year. The total number of stores reached 26,206, with a net increase of 2,109 stores quarter-on-quarter [5][1]. - The company is expanding its international presence, with new stores opening in Singapore and New York, marking a significant step in its internationalization strategy [1][2]. Financial Performance - Directly operated stores generated revenue of RMB 9.14 billion, a 46% increase year-on-year, with same-store sales growth of 13.4% [1][2]. - Franchise stores contributed RMB 2.87 billion in revenue, reflecting a 55% year-on-year increase, driven by significant growth in delivery fees due to participation in delivery platform subsidy activities [1][2]. - The adjusted operating profit was RMB 1.85 billion, a 61% increase year-on-year, with an adjusted operating profit margin of 15%, up 1.3 percentage points year-on-year [2][1]. Future Outlook - The company aims to continue expanding market share and maintain a high pace of store openings to capitalize on growing consumer demand, achieving rapid revenue growth [3][6]. - Luckin Coffee plans to leverage scale advantages and operational efficiency to offset the impact of delivery fee fluctuations, thereby sustaining relatively stable profitability [3][6].

Core Viewpoint - The coffee market is experiencing rapid changes, with Luckin Coffee demonstrating strong performance amidst intense competition, achieving significant revenue growth and operational efficiency [1][9]. Group 1: Financial Performance - In Q2 2025, Luckin Coffee reported total net revenue of 12.359 billion yuan (1.723 billion USD), a year-on-year increase of 47.1% [1][5]. - Operating profit surged by 61.8% to 1.7 billion yuan, with an operating profit margin of 13.8% [1][5]. - For the first half of 2025, total net revenue reached 21.224 billion yuan, marking a historical high [1]. Group 2: Store Expansion and Sales Growth - As of the end of Q2, Luckin Coffee had a total of 26,206 stores, with 2,109 new stores opened, averaging 23 new stores per day [4]. - Same-store sales growth for self-operated stores was 13.4%, up from 8.1% in Q1 [2]. - Revenue from joint-operated stores increased by 55% year-on-year, significantly higher than the 24.5% growth in the same period of 2024 [2]. Group 3: Product Innovation and Marketing - Luckin Coffee launched several new products for the summer, including the "Orange C Americano" and "Light Body Fruit and Vegetable Tea," with the latter selling over 11.2 million cups in just two weeks [2]. - The company's marketing strategy is integrated with product development and supply chain management, enhancing user engagement and market feedback [7]. - Collaborations with popular IPs have boosted brand influence, with notable partnerships in 2025 including products linked to the hit drama "Chang'an's Lychee" [8]. Group 4: Supply Chain and Operational Efficiency - Luckin Coffee is enhancing its supply chain by establishing a network of four roasting factories, aiming for a total roasting capacity of 155,000 tons annually [6]. - The company is focusing on digital transformation to improve order processing speed and accuracy, which supports overall operational efficiency [6]. - Continuous improvements in supply chain management and operational efficiency have allowed Luckin to meet high consumer demand effectively [5][9].

Group 1 - The coffee industry in China is expected to surpass 1 trillion yuan by 2025, with a market size of 623.5 billion yuan in 2023 and projected to reach 1.39 trillion yuan by 2029 [4][5] - Shanghai has become the city with the highest number of coffee shops globally, surpassing Tokyo and New York, with over 9,115 coffee shops [1] - The average annual coffee consumption per person in China has exceeded 20 cups for the first time, reaching 22.24 cups [1] Group 2 - The introduction of a "nutritional choice" labeling system in Shanghai has increased consumer awareness of beverage nutrition, leading to a shift from sugary drinks like milk tea to healthier options like coffee [2] - Innovative coffee products that combine health and flavor are emerging, such as Luckin's "Summer Watermelon Cold Brew" and Mstand's "Black Cherry Mulberry Coffee" [2] Group 3 - The integration of tea and coffee through innovative techniques is reshaping consumer experiences, with brands offering new tea-coffee products to cater to diverse consumption scenarios [3] - Popular tea-coffee products include Luckin's "Fresh Brew Light Jasmine" and Starbucks' Jasmine Latte, which meet consumer demands for variety in different settings [3] Group 4 - The export volume of coffee beans from Yunnan province has surged, with a 358% year-on-year increase in 2024, reaching 32,500 tons [4] - Chinese coffee brands are actively exploring international markets, with Luckin targeting Southeast Asia and other brands focusing on the Middle East and Europe [4] - The Shanghai Lujiazui International Coffee Culture Festival has showcased Chinese coffee brands in London, promoting unique Chinese coffee products [4] Group 5 - The coffee industry in China is transitioning from being a "follower" to a "definer," with the potential to create a new era of Chinese-style coffee on the global stage [5]