本报记者 夏骅 消费者想要取消订阅也要经历层层阻碍。记者对多款热门App进行实测发现，即使熟悉相关操作，平均 需要5步以上才能完成取消订阅，许多服务的解约需要在App内部进行。不少消费者反映，在关闭操作 的最终确认页面，平台会将"确认取消"按钮设计得不显眼，或者用醒目按钮和各类消费券等福利进 行"挽留"，诱导消费者误点而取消失败。 在多数情况下，消费者为确保不被强制扣款，还需调整手机设置。如苹果用户需在订阅管理中关闭相关 软件的订阅；非苹果用户需要登录支付宝或微信钱包，找到对应App关闭自动续费服务。 多方协同规范自动续费 "试用时明确说明提前两天提醒，结果一周后没有任何提醒就扣费数百元""开通会员一键操作，取消却 要闯'迷宫'"……新年伊始，各大App的订阅优惠纷至沓来，然而，诸多"免费试用""首月低价"的营销背 后，自动续费的"陷阱"却让不少消费者频频中招。 记者获悉，随着《互联网平台价格行为规则》今年4月10日正式实施，App自动续费将迎来强监管。根 据新规，互联网平台经营者、平台内经营者采取自动续期、自动扣款方式收费的，每次扣款应当提前将 扣款时间、金额、取消途径以显著方式提醒并通知消费者，允许消费者 ...

2026英语口语练习软件亲测！这几款APP让你告别"哑巴英语"，轻松开口说英语！ 在英语口语提升的道路上，很多人都有相似的经历：背了大量的单词和语法，可一到实际对话时就难以 启齿。这种"哑巴英语"的困境，正是英语口语练习APP可以发挥作用的地方。 | 00 + 0 0 4 2 4 2 4 | | 1143 BOR | 1120 | 0040000000 | | | --- | --- | --- | --- | --- | --- | | × | | 处理意见分歧 | 0 | × | | | 发备逐词分析 | | | 8.97 | 发音逐词分析 | | | | | × | | | | | ●治理工 ◎小重量 ◆世界第 一世界 | | | | 0 H B D JUL O HIPPO HERRO | | | Yes, I have. I often borrow | | timelines | 83 | Hi Tom, that's cool. I can play | | | books from my friends who share similar reading | | [tasmlainz] + | ...

Core Insights - The article discusses the competitive landscape of the panoramic camera market, highlighting how the company YingShi maintains a dominant position despite strong competitors like DJI, with a global market share of approximately 81.7% as of the end of 2024 [1] - YingShi's revenue exceeded 6.6 billion yuan in the first three quarters of the year, surpassing its total revenue from the previous year [1] - The company effectively targets Generation Z consumers, leveraging innovative marketing strategies to engage with this demographic [1][3] Group 1: Market Position and Financial Performance - YingShi holds a significant market share of 81.7% in the global panoramic camera market as of the end of 2024 [1] - The company's revenue for the first three quarters of the year has already surpassed 6.6 billion yuan, exceeding its total revenue for the previous year [1] Group 2: Marketing Strategy and Brand Engagement - YingShi employs a unique brand marketing strategy characterized by a "human touch," which resonates well with younger audiences [3] - The company's Bilibili account has gained over 630,000 followers and accumulated more than 340 million video views, showcasing its effective engagement with users [3] - YingShi's marketing approach includes creating imaginative content and collaborating with popular creators to enhance brand visibility and relatability [5][7] Group 3: User-Centric Content Creation - The company invests heavily in user-generated content (PUGC) and collaborates with various creators to produce engaging videos that showcase innovative uses of its products [5] - Many of YingShi's video concepts originate from user feedback, enhancing the brand's connection with its audience and reinforcing its "human touch" [7] - The brand's strategy emphasizes creating high-quality content that subtly promotes its products without overtly pushing sales [7] Group 4: Broader Industry Trends - The concept of "human touch" in marketing is gaining traction among various brands, with examples like Duolingo successfully personifying its brand through a relatable mascot [4] - Other brands, such as Zhuangzhuang, are also exploring similar strategies by creating engaging personas to connect with consumers [10][12] - The shift towards more relatable and authentic brand representations reflects changing consumer preferences, particularly among younger generations [12][14]

Group 1: Chinese Assets Surge - Chinese assets experienced a significant surge on November 6, with the Nasdaq Golden Dragon China Index rising over 2% and various ETFs showing gains of nearly 5% [1][2] - Multiple foreign institutions have raised their GDP growth forecasts for China, with Deutsche Bank predicting a 2025 Q4 GDP growth of 4.6% and an annual growth of 5.0% [1][2] - Goldman Sachs has also adjusted its GDP growth predictions for China, increasing the 2025 forecast from 4.9% to 5.0% and raising estimates for 2026 and 2027 [1] Group 2: Performance of Chinese Stocks - Popular Chinese stocks saw widespread gains, with notable increases such as XPeng Motors rising over 10% and Century Internet up over 6% [2] - Other significant gainers included Baidu, Hesai Technology, Alibaba, and NIO, all experiencing increases of over 2% [2] Group 3: U.S. Job Market Concerns - The U.S. job market is showing signs of strain, with October layoffs reaching the highest level in over 20 years, totaling 153,074, nearly three times the number from the previous year [7] - The layoffs are primarily concentrated in the technology and warehousing sectors, reflecting adjustments following a hiring surge during the pandemic [7] - The total number of layoffs in the U.S. this year has surpassed 1 million, marking the highest level since the pandemic began [7][8]

Core Viewpoint - Duolingo's stock price dropped over 21% due to lower-than-expected fourth-quarter booking guidance and a slowdown in daily active user growth, despite strong third-quarter earnings performance [1][2]. Financial Performance - Duolingo reported third-quarter revenue of $271.7 million, a 41% year-over-year increase, exceeding analyst expectations of $260.3 million [1][2]. - The company achieved an adjusted EBITDA of $80 million with a margin of 29.5%, up from 24.7% year-over-year [2]. - Net income for the third quarter was $23.4 million, showing significant growth compared to the previous year [2]. User Metrics - Monthly active users (MAUs) reached 135.3 million, a 20% increase year-over-year, while daily active users (DAUs) grew to 50.5 million, a 36% increase [2]. - Paid subscribers increased to 11.5 million, reflecting a 34% growth [2]. Strategic Adjustments - The company is shifting focus towards long-term plans, emphasizing teaching capability improvements over short-term monetization, which has impacted fourth-quarter booking expectations [4]. - Duolingo has resumed posting humorous content on social media to boost user engagement, which had previously been reduced [3]. Business Model - Duolingo operates on a "free + ads + premium" business model, relying on user growth and increased conversion rates to sustain revenue [5].

Core Insights - Duolingo successfully leverages gamification to convert a large base of free users into paying customers, achieving a valuation of $24 billion over ten years in a competitive education market [1][6][14] Group 1: Gamification and User Engagement - Duolingo employs game-like mechanisms to create addictive learning experiences, akin to a digital version of the Skinner box experiment, enhancing user engagement through visual progress indicators and daily goals [2][3] - The app's design includes emotional elements, such as a mascot that evokes guilt when users return after a break, significantly increasing user retention rates [3][12] Group 2: Business Model and Revenue Generation - Initially, Duolingo combined language learning with translation services, generating revenue from businesses that paid for translations, which subsidized free courses for users [5][6] - The introduction of a subscription model allowed Duolingo to retain free access while offering premium features, leading to a higher conversion rate from free to paid users [7][14] Group 3: Data-Driven Design and Optimization - Duolingo emphasizes data in product design, conducting A/B tests to optimize user experience and maximize revenue, such as choosing button colors based on their impact on conversion rates [9][10] - The use of unconventional course content has been shown to enhance memory retention, making learning more engaging and effective [10] Group 4: User Psychology and Payment Willingness - Users are more inclined to pay for features that alleviate feelings of guilt associated with interrupted learning, as demonstrated by the success of the "regret medicine" feature [15][16] - Duolingo's business strategy effectively capitalizes on the psychological aspects of user behavior, ensuring that the learning process is enjoyable while driving revenue growth [16]

Core Viewpoint - Duolingo, represented by the green owl Duo, has transformed language learning into a game-like experience, attracting a significant user base and achieving impressive financial growth, with a projected revenue of $1.01 billion to $1.019 billion for 2025, surpassing analyst expectations of $996 million [7][25]. User Engagement and Growth - Duolingo has successfully gamified learning, leading to 500 million users who engage in learning through game mechanics, earning rewards, and competing on leaderboards [4][7]. - The platform's daily active users grew by 40% year-over-year, reaching 47.7 million, while monthly active users increased by 24% to 128.3 million [44]. Financial Performance - Duolingo's stock price has increased over 300% since its NASDAQ debut in 2021, with a market capitalization of $15.116 billion [25]. - The company's revenue expectations for 2025 represent a 77-fold increase from $13 million in 2017 [25]. Marketing and Social Media Strategy - Duolingo employs a "social first" strategy, leveraging social media to enhance user engagement and brand visibility, adapting its marketing approach based on regional preferences [41][49]. - The brand's ability to capitalize on trending topics and cultural references has helped maintain its relevance and visibility on social platforms [7][17]. Challenges and Criticisms - Despite growth, Duolingo faces challenges, including a slowdown in user growth rates and criticism regarding the effectiveness of its AI-generated content [51][54]. - Users have expressed dissatisfaction with the perceived lack of depth in learning, questioning the platform's ability to deliver substantial educational value [54].

Core Viewpoint - The article discusses the recent collaboration between Luckin Coffee and Duolingo, portraying it as a dramatic "marriage" that has captured public attention and generated significant marketing buzz [3][10][38]. Group 1: Collaboration Details - The partnership is characterized as a "marriage" between two brands, with Luckin Coffee being the "chief lucky officer" and Duolingo as the "chief learning officer" [16][11]. - The collaboration was announced on July 3, with a countdown to a wedding-themed event, which included extensive social media promotion and a short film titled "We Are Getting Married" [12][14]. - The event attracted participation from well-known brands like Yili, Amu Xi, and Haier, making it a high-profile occasion in the beverage industry [6][60]. Group 2: Marketing Strategy - The marketing strategy employed by Luckin Coffee involved creating a narrative around the collaboration, likening it to a soap opera with various "characters" and "drama" [38][68]. - The campaign successfully engaged consumers, leading to a rapid sell-out of collaborative merchandise, such as the "Pee Pee Cup," which exceeded sales expectations [70][69]. - The interactive and relatable approach of the campaign helped break the traditional "high-cold" marketing mold, fostering a closer connection with consumers [76]. Group 3: Public Reaction - The public's reaction included humorous commentary on social media, with users engaging in the narrative and expressing their opinions on the brands' "relationship" [8][29]. - The collaboration has been described as a classic case in the industry, showcasing how storytelling and consumer interaction can enhance brand visibility and engagement [76]. - The article notes that the ongoing "emotional drama" surrounding the partnership has kept consumers invested and eager for updates [68][77].

Core Insights - Duolingo has achieved a remarkable valuation with a P/E ratio of 200 and a market capitalization of $18.7 billion, raising questions about whether this is a capital bubble or a rational market choice [1] Group 1: Company Overview - Duolingo was founded in 2009, with its app launched in 2012 by Luis von Ahn, a professor at Carnegie Mellon University, and his student Severin Hacker [3] - The company initially gained funding due to the founders' reputation rather than the online language education model itself, with significant backing from Google in later funding rounds [4][5] - The app's unique gamified learning approach has been a key factor in its user engagement and retention [7][9] Group 2: Business Model - Duolingo operates on a "free + ad + premium" model, offering free courses with ads and optional paid subscriptions for an ad-free experience and additional features [14][15] - The subscription products include Super Duolingo and Duolingo Max, with prices ranging from $12.99/month to $29.99/month for advanced features [15] - The company reported a significant increase in user engagement, with DAU at 46.6 million and MAU at 130.2 million, reflecting a 49% and 33% year-over-year growth, respectively [16] Group 3: Financial Performance - Duolingo's Q1 2025 financial results showed a net profit of $35.1 million, a 30% increase from the previous year, and an adjusted EBITDA of $62.8 million, up 43% [16][20] - The company has maintained a compound annual growth rate (CAGR) of 34% in user growth and over 58% in subscription revenue from 2019 to 2024 [16] Group 4: Market Position and Growth Potential - The global language learning market is projected to be valued between $61.7 billion and $97.8 billion by 2024, indicating significant growth potential for Duolingo [27] - Duolingo's user acquisition strategy has been effective, with a low marketing expense ratio of 13%, leading to a snowball effect in user growth [23] Group 5: Competitive Landscape and Challenges - Despite its success, Duolingo faces challenges in providing comprehensive language learning resources, particularly for less common languages [29][30] - Competitors like Speak and Grammarly are leveraging AI technology to enhance their offerings, posing a threat to Duolingo's market share [32][33] - The company's reliance on a single app for growth may limit its long-term scalability unless it diversifies its offerings [21][24]

Core Insights - Duolingo has gained significant popularity on social media platforms, with users sharing humorous experiences of learning Cantonese through the app, highlighting its unique approach to language learning [2] - The app boasts over 500 million global users, with 130 million monthly active users and 46.6 million daily active users as of Q1 2025 [2] - China has emerged as one of Duolingo's fastest-growing international markets, although specific user data for China is not disclosed [2] User Engagement and Learning Model - Duolingo's learning experience is gamified, making it feel more like a game than traditional learning, which has attracted a large user base [3][6] - The introduction of game elements and a ranking system has increased user engagement, with overall learning time increasing by 17% after the leaderboard feature was launched [6] - Users experience a sense of guilt when not using the app, which encourages them to return and continue their learning journey [6] AI Integration and Course Development - Duolingo has integrated AI deeply into its operations, utilizing complex algorithms to optimize user engagement and learning paths [8][9] - The company recently launched 148 new language courses, doubling its course offerings, with these courses created using AI technology [9][11] - AI has enabled Duolingo to significantly reduce the time and cost associated with course development, allowing for rapid expansion into new subjects beyond language learning [11] Business Strategy and Market Position - Duolingo's strategy prioritizes user engagement over traditional educational outcomes, similar to the successful model of casual games like "Happy Match" [12][13] - The company reported a revenue of $231 million for Q1 2025, a 37.71% increase year-over-year, and a net profit of $35.135 million, up 30.34% [13] - The challenge for Duolingo lies in maintaining user interest and engagement as novelty wears off, necessitating continuous innovation and marketing efforts [14]