新华社北京5月8日电 题："烟火气"升腾!"五一"假期餐饮消费表现亮眼 新华社记者王雨萧 今年"五一"假期，国内餐饮消费表现亮眼。记者8日从中国饭店协会获悉，协会面向全国重点监测 企业的调研数据显示，53.4%的调研餐饮企业营业收入呈现同比增长，平均增长率超15%；45.2%的调研 企业客流量较去年同期增长，平均增长率为12.1%。 异地游客对餐饮消费的拉动作用进一步凸显。美团数据显示，由异地游客贡献的地方特色菜餐饮堂 食订单量同比增长超105%；在成都，异地游客贡献的餐饮堂食线上订单量同比增长超77%；在上海， 外地来沪餐饮堂食消费同比增长37.1%。 "这些数据反映出文旅融合背景下美食的引流效应，'地方味道'在拉动当地消费中的作用愈发凸 显。"中国饭店协会会长陈新华说。 调研还显示，随着消费升级与个性化需求增长，消费者正从单一场景消费转向"吃、住、玩"深度融 合的全链条体验。平台数据显示，假期期间，全国音乐节、演唱会周边吃住玩套餐订单量同比增长 180%。不少商家也在假期推出全套增值打包服务，一站式解决消费者需求。如广州部分酒店推出"亲子 房住宿+景区门票+餐饮代金券"的家庭欢聚套餐，河北梦廊坊国际戏剧公 ...

Core Insights - The "Taste of Zhejiang" food festival successfully showcased Hangzhou cuisine, integrating Song Dynasty culture and attracting significant consumer participation [1][9] Group 1: Event Overview - The event took place from April 24 to 28, 2025, at Wulin Square, marking the third consecutive year of the festival [1] - This year's theme revolved around the Grand Canal, featuring diverse activities such as exhibitions, performances, competitions, and sales [1][3] Group 2: Culinary Highlights - The festival highlighted various local delicacies, with popular items including the Southern Mizu's big buns, which sold over 1,000 daily, and the new internet-famous Wang Rishun's freshly made pancakes [4] - Unique dishes like the vodka crayfish and the matcha ice cream from Yuhang became trendy, with daily sales exceeding 10,000 yuan [4] Group 3: Technological Integration - The event incorporated technology into traditional cuisine, featuring innovations like smart sugar painting robots and 3D-printed chocolates to attract younger audiences [6] - The launch of the "2024 Top Ten Hangzhou Dishes" showcased a blend of traditional and modern culinary techniques [6] Group 4: Economic Impact - The festival attracted over 350,000 visitors, generating nearly 1.5 million yuan in on-site transactions across 12 districts [9] - Direct consumer spending surpassed 27 million yuan, contributing to a 45% year-on-year increase in surrounding commercial activity [9] Group 5: Strategic Development - The event served as a platform for promoting the "New Six Famous" initiative, focusing on cultivating leading restaurants and chefs in Hangzhou [11] - The integration of cultural, commercial, and tourism elements aims to enhance the internationalization and standardization of Hangzhou cuisine [11]