每经记者｜王晶 每经编辑｜董兴生 近日，一向以稳价著称的消费电子品牌大疆，罕见地对多款明星产品进行降价促销。其中，最受关注的Osmo Pocket 3标准套装从3499元降至2799元， 降价700元；Osmo Pocket 3全能套装从4499元降至3599元，降价900元。 消息一出，门店销售火爆。一位深圳福田区的大疆销售人员对《每日经济新闻》记者称，Osmo Pocket 3是首次参加促销活动，"今天卖得很好，有点忙 不过来"。 但伴随火爆销售而来的，还有不小的争议与质疑，特别是近期高价购机的用户——"线上平台有7天价保等政策，可申请退差价，但线下渠道就不一定 享有这种保障。"此外，大疆产品出新或降价有时缺乏固定的周期预告，导致消费者无法根据预告提前做好购买规划。目前，在社交平台上，一些刚购 买了Osmo Pocket 3的消费者正在尝试与官方沟通退差价或退货退款。 有消息称，Osmo Pocket 4的发布已进入倒计时，因此老款降价是必然动作。不仅如此，Osmo Pocket 4价格可能上调，升级亮点包括变焦能力的提升、 6K/8K视频录制支持和更大的屏幕等。 为何突然降价？大疆官方称，本次价格调整是 ...

"仓库都发空了！有多少发出去多少。"近日，有摄影器材租赁平台工作人员向中新经纬表示，（国庆期间）该平台上的运动相机没有档期可以租赁了。 有平台数据显示，国庆前一周，"运动相机租赁"搜索量环比上周增长91%。运动相机租赁为何火了？ "什么场景选择什么样设备" 广州的松松（化名）国庆假期准备外出游玩，期间有水下拍摄的计划，需要一台防水运动相机。"因影石的Ace Pro 2缺货，我在今年9月中旬以2600元的价 格入手了一台大疆Osmo Action 5 Pro。" 大疆Osmo Action 5 Pro是大疆去年9月发布的运动相机，机身坚固防水。松松表示，此次旅行将在船上进行拍摄，但她不想带大部头相机，小巧轻便的运 动相机更为合适。 松松购买的大疆 Osmo Action 5 Pro 受访者供图 "什么场景选择什么样的设备，我舍不得把手机往水里怼，还是防水防摔的运动相机合适。"松松介绍，此前，她为出片也曾购入大疆Osmo Pocket 3，为演 唱会也租赁过三星S23 Ultra。 运动相机是智能影像设备的其中一种。中金研究2025年7月发布的研报称，相较于传统影像设备，智能影像设备具有便于携带、拍摄方式多样、使 ...

以下文章来源于天下网商 ，作者天下网商 天下网商 . 记录互联网商业的人物和故事。 来源丨天下网商（ID： txws_txws ） 作者丨 叶晨 图源丨DJI Store 长假来袭、"神器"爆卖，几乎成了3C数码领域的消费旺季规律。2025年国庆假期前，《天下网商》 向天猫平台了解到，3C数码电子品类迎来销售高涨，其中两大品类增速较快。 其一是出游摄影品类，其中普通数码相机销售额同比增长超100%，运动相机同比涨超150%，微单 镜头同比增速逾200%； 其二是出游娱乐品类，特别是近年大火的XR设备，销售同比增长90%以上，与户外、露营、自驾旅 行相关的便携电源也同比涨超50%。 除了"买买买"，崇尚小投入、轻资产、注重体验感的精明消费者们，也把经费花在了租赁上，催红了 一门新生意——在今年国庆出游相关的数码产品持续升温的同时，出游装备租赁也迎来了大爆发。据 支付宝芝麻租赁平台透露，相较8月暑期，大疆的Osmo Pocket 3等便携相机订单增长超60%，出境 游常用的随身WiFi、翻译机订单均翻番。 花几块钱就能玩一整天 90后、00后"十一"偏爱低成本消费 "Pocket 3最低差不多只要9.9元/天，可 ...

Core Viewpoint - The article highlights the resurgence of the camera market in China, driven by the younger generation's desire for high-quality photography and self-expression, marking a shift from smartphones to dedicated cameras [4][18][23]. Group 1: Market Trends - In the first five months of 2024, China's camera shipment volume accounted for 23.4% of the global market, surpassing Europe and becoming the second-largest market after the Americas [4]. - The digital camera market in China is experiencing significant growth, with Nikon's sales revenue increasing by 14.2% and Canon's digital camera sales in China rising by over 30% year-on-year [23]. - The demand for cameras has led to instances of popular models selling out, with some requiring a lottery system for purchase [20][24]. Group 2: Consumer Behavior - Young consumers are increasingly investing in cameras, viewing them as a form of "emotional investment" rather than just a hobby, with individuals like Lin Yao and Qiao Shuai spending tens of thousands of yuan on equipment [10][13][41]. - Social media platforms, particularly Xiaohongshu, have seen a surge in content related to cameras, with over 17 million posts related to the topic, indicating a strong community interest [15][16]. - The perception of cameras has shifted from being seen as outdated to trendy, with younger consumers eager to share high-quality images on social media [18][28]. Group 3: Technological Advancements - Camera manufacturers are integrating AI technology to enhance user experience, with features like automatic editing and scene recognition becoming standard [31][32]. - The market is witnessing a trend towards high-end, professional-grade cameras, with younger consumers showing a preference for models priced between 5,000 to 10,000 yuan [26][27]. - The rise of action cameras, particularly those equipped with AI, is also notable, as they cater to the needs of younger consumers who prioritize portability and high-quality video recording [36][38]. Group 4: Industry Challenges - Despite the growth, the camera industry faces challenges such as competition from smartphones, supply chain risks, and the need to balance environmental concerns with commercial growth [42]. - The article suggests that the camera market's revival reflects broader trends in consumer behavior, cultural confidence, and technological innovation in China [41][42].