Group 1 - The core viewpoint of the articles highlights the restructuring and strategic adjustments within FAW Hongqi, particularly focusing on its three sub-brands and the marketing division for new energy vehicles [1][2][3] - FAW Hongqi has announced a significant shift towards electric vehicle (EV) transformation, declaring "All in on new energy" at the beginning of 2023, and has established three sub-brands: "Hongqi Jinkuihua," "Hongqi New Energy," and "Hongqi Energy-saving Vehicles" [2] - In 2024, FAW Hongqi achieved total sales of 412,000 units, marking a year-on-year increase of 17.4%, with new energy vehicle sales reaching 115,000 units, a 43.7% increase compared to the previous year [2] Group 2 - Personnel changes within FAW Hongqi include the appointment of Xu Yang to the New Energy Marketing Division, following the overseas transfer of the previous head, Xiao Xiao [1] - The management restructuring in April 2023 involved a swap of positions between Wang Lijun and Wang Shengli, with Wang Lijun taking over as the General Manager of FAW Hongqi Sales Company [3] - As of August 2025, FAW Hongqi has sold 295,400 units, reflecting a year-on-year growth of 9.3%, achieving 59% of its annual sales target [3]

Core Viewpoint - The Hongqi brand is showcased as a symbol of Chinese automotive industry development, emphasizing its historical significance and technological advancements during the Hong Kong Auto Show 2025 [1][7]. Group 1: Exhibition Overview - The exhibition is themed "National Car Hongqi, National Treasure," highlighting the brand's journey from inception to its resurgence in the modern era [1]. - It features six chapters: "Pioneering Hongqi," "Promoting Civilization with Hongqi," "Uplifting Spirit with Hongqi," "Leading Technology with Hongqi," "Sharing Beauty with Hongqi," and "Gaining Praise with Hongqi," displaying 10 vehicles including the Hongqi CA72, CA770, and the flying car "Tianran No. 1" [4]. Group 2: Historical Significance - Since its inception, Hongqi has been a hallmark of the Chinese automotive industry, playing a crucial role in significant historical moments and boosting national pride [7]. Group 3: Technological Advancements - The exhibition highlights breakthroughs by FAW Group in key technologies, including over 1,000 core technology advancements, the development of the "Hongqi 1" chip, and the introduction of intelligent platforms [9]. - FAW has achieved international leading levels in various metrics, including the trial verification of a 66Ah all-solid-state battery cell [9]. Group 4: Future Aspirations - The Hongqi brand's development over the past sixty years reflects the evolution of the Chinese automotive industry, and FAW aims to become a world-class mobility technology company while adhering to its central enterprise mission [11].

撰文 / 张霖郁 设计 / 师 超 2023年初，中国一汽全面宣布红旗新能源战略，推出了HME纯电平台以及HIS电子电气架构，之后的4月8日，又推出了HMP混动平台。这意味着红旗整 个新能源战略的基建已构建完成。 HME和HIS后来有了可爱的名字，一个叫天工纯电平台，一个叫九章智能。 2023年之前，大家的共识是红旗品牌在燃油车领域已完成了品牌向上的任务，但对于新能源智能化领域，红旗的能力如何，还处于未知状态。 实际上，红旗两年前宣布的天工纯电平台HME和九章智能HIS，汇聚了中国一汽在八大技术领域群和115项关键技术领域的重大成果，拥有近1万项专 利、软件著作权等知识产权。 两年时间， 2025年2月，在这一平台架构下推出的红旗天工05，自带光环，含着金钥匙出生。 "15.98万元的起售价，确实是一步到位了！"当红旗天工05公布价格，在场很多人大为感叹。 天工05的意义并不只是"一款价格更亲民的红旗"，甚至也不仅仅是"一款性价比很高的纯电动红旗轿车"。 作为天工系列，它代表了红旗新能源车型全新的智驾以及座舱实力，并在守住安全红线的基础上拉低了购买门槛。 2025年3月的最后一天，红旗又重磅推出了天工06，预 ...