Core Insights - Hongqi launched three new models, Tian Gong 05, Tian Gong 06, and a commemorative edition, at the Chengdu Auto Show, with prices ranging from 222,800 to 262,800 yuan [1][10] - The new models are equipped with Hongqi's 900V high-voltage platform technology, offering advantages such as long range, fast charging, low energy consumption, and quick acceleration [3] Group 1: Vehicle Specifications - Tian Gong 05 features a pure electric range of 850 kilometers, while Tian Gong 06 has a range of 780 kilometers [5] - Fast charging from 10% to 80% takes only 12 minutes, with 500 kilometers of range added in just 10 minutes; energy consumption is as low as 12.4 kWh per 100 kilometers, and the maximum acceleration from 0 to 100 km/h is 3.4 seconds [5] Group 2: Intelligent Features - The vehicles are equipped with Hongqi's intelligent driving system and support full-scene intelligent parking assistance, human-machine co-driving, and a voice assistant capable of dialect communication [6] - Safety features include rigorous testing and high-strength steel construction for the vehicle body [6] Group 3: Marketing and Brand Strategy - Hongqi is targeting younger consumers with themed vehicles and pop-up stores, showcasing a panda-themed design at the Chengdu Auto Show [8] - The brand is celebrating its 2 million user milestone with a special edition series and aims to enhance its value proposition by offering additional features without increasing prices [10] - The "Hongqi Off-Road" military-themed modification reflects the brand's heritage and has received 310,000 name suggestions from global participants [10]

撰文 / 张霖郁 设计 / 师 超 2023年初，中国一汽全面宣布红旗新能源战略，推出了HME纯电平台以及HIS电子电气架构，之后的4月8日，又推出了HMP混动平台。这意味着红旗整 个新能源战略的基建已构建完成。 HME和HIS后来有了可爱的名字，一个叫天工纯电平台，一个叫九章智能。 2023年之前，大家的共识是红旗品牌在燃油车领域已完成了品牌向上的任务，但对于新能源智能化领域，红旗的能力如何，还处于未知状态。 实际上，红旗两年前宣布的天工纯电平台HME和九章智能HIS，汇聚了中国一汽在八大技术领域群和115项关键技术领域的重大成果，拥有近1万项专 利、软件著作权等知识产权。 两年时间， 2025年2月，在这一平台架构下推出的红旗天工05，自带光环，含着金钥匙出生。 "15.98万元的起售价，确实是一步到位了！"当红旗天工05公布价格，在场很多人大为感叹。 天工05的意义并不只是"一款价格更亲民的红旗"，甚至也不仅仅是"一款性价比很高的纯电动红旗轿车"。 作为天工系列，它代表了红旗新能源车型全新的智驾以及座舱实力，并在守住安全红线的基础上拉低了购买门槛。 2025年3月的最后一天，红旗又重磅推出了天工06，预 ...