Core Viewpoint - Shanghai Miaokelan Duo Food Technology Co., Ltd. is actively expanding its market presence through channel development, new product planning, sales expense strategies, capacity construction, and debt structure optimization [1][2][3] Group 1: Channel Expansion - The company has outlined a clear channel expansion path, focusing on enhancing existing outlets, targeting new emerging channels such as snack wholesale, membership supermarkets, Douyin, and instant retail [1] - Collaborations have been established with leading snack brands, and new products have successfully entered the market [1] Group 2: New Product Development - The company is cultivating new core products aimed at different consumer segments, including children's growth cups and products designed for young and elderly consumers, which have received positive market feedback [2] - The "Cheese Nut Crisp" product launched in August has sold out on its first day in some stores, indicating strong demand [2] Group 3: Financial Performance - The company's net profit attributable to shareholders is expected to grow significantly by 86.27% year-on-year in the first half of 2025, partly due to a decrease in sales expense ratio [2] - The company is implementing a "precise and efficient" investment strategy, focusing on digital marketing and IP collaborations to enhance brand recognition and ensure steady profit growth [2] Group 4: Capacity Utilization and Debt Management - The overall capacity utilization rate is improving, with some B-end products experiencing temporary shortages [2] - The company's debt-to-asset ratio is 42.89%, which is considered reasonable within the dairy industry, and it aims to leverage low-interest debt to enhance cash flow safety [3] Group 5: International Expansion - The company is accelerating its internationalization efforts by participating in international technology exchanges and exploring business cooperation opportunities in Southeast Asia, Central Asia, the Middle East, and Europe [3] - The growth potential of the cheese market in China is significant, as consumer awareness and acceptance of cheese products continue to rise [3]

Core Insights - The Chinese cheese market is entering a rapid growth phase, with a projected market size of 100 billion yuan accelerating towards realization [1][2] - The company, Miaokelando, aims to leverage innovation as a driving force and adopt a dual "to B to C" strategy to cover all demographics and scenarios [1] Industry Development - The shift in consumer focus towards cheese is attributed to consumption upgrades, advancements in domestic breeding technology, competitive milk prices, and increased participation from dairy companies [2] - The company predicts that the cheese market will expand due to the transition from milk powder to liquid milk and yogurt, now moving towards cheese [2] Company Strategy - Miaokelando is focusing on breaking the stereotype of cheese as merely a children's snack by introducing products for various age groups, including functional products for children and innovative combinations for young adults [1] - The company is actively pursuing a dual-channel strategy, with a significant growth rate of over 30% in the food service channel, addressing the needs of major international chains and local dining innovations [1] Competitive Landscape - The company opposes price wars, emphasizing that such strategies harm both businesses and consumers, and advocates for value creation and innovation to address competition [2] - Miaokelando is investing over 50 million yuan annually in R&D to ensure product quality and develop unique flavors [2] Supply Chain and Cost Management - The company is developing two core strategies: extreme quality through significant R&D investment and extreme cost management via centralized procurement and supply chain collaboration [2] - The company maintains a commitment to not exploit suppliers, compromise product quality, or diminish employee benefits [2] International Expansion - The company views international expansion as an inevitable path, currently exporting cheese products to regions like Saudi Arabia and Southeast Asia [2] - There are plans to explore overseas mergers, acquisitions, or technology partnerships to bring foreign technologies to China and promote Chinese products abroad [2]

Core Viewpoint - The company reported a strong financial performance in the first half of 2025, with significant growth in revenue and net profit, driven by the cheese business and improvements in operational efficiency [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 2.57 billion yuan, a year-on-year increase of 8.0%, and a net profit of 130 million yuan, up 86.3% year-on-year [1]. - In Q2 2025, revenue reached 1.33 billion yuan, reflecting a 9.6% year-on-year growth, with a net profit of 50.57 million yuan, an increase of 53.1% year-on-year [1]. - The gross margin for H1 2025 was 30.8%, up 0.9 percentage points year-on-year, while the net margin was 5.2%, an increase of 2.2 percentage points year-on-year [1]. Revenue Breakdown - The cheese business saw a revenue increase of 15% in H1 2025, with specific product revenues as follows: cheese at 2.14 billion yuan (up 14.8%), trading products at 230 million yuan (up 3.7%), and liquid milk at 190 million yuan (up 0.6%) [2]. - Within the cheese segment, revenue from ready-to-eat nutrition, family dining, and food service increased to 1.08 billion yuan (up 0.6%), 240 million yuan (up 28.4%), and 820 million yuan (up 36.3%) respectively [2]. Distributor Network - As of H1 2025, the company had 6,551 distributors, a net decrease of 1,246 compared to the previous year [3]. Profitability Analysis - The company experienced a decline in gross margin in Q2 2025 to 30.2%, primarily due to changes in business and product structure, while the net margin improved to 3.8% [3]. - The expense ratios for sales, management, R&D, and finance were 17.9%, 6.3%, 0.8%, and 1.0% respectively in Q2 2025, indicating a year-on-year optimization in expense management [3]. New Product Launches - The company launched a new cheese nut crisp product in collaboration with Sam's Club, expanding its ready-to-eat nutrition product matrix [4]. - The new product features high-quality ingredients, including New Zealand imported cheese and a minimum of 50% nut content, and is designed to be high in calcium and protein [4]. Future Outlook - The company anticipates strong performance in Q3 2025, driven by a low base effect and the introduction of new products, with projected revenues of 5.51 billion, 6.25 billion, and 6.96 billion yuan for 2025-2027, reflecting year-on-year growth rates of 13.8%, 13.3%, and 11.4% respectively [5]. - Expected net profits for the same period are 240 million, 340 million, and 450 million yuan, with significant growth rates of 106.9%, 44.4%, and 33.2% respectively [5].

Investment Rating - The investment rating for the company is "Buy" and it is maintained [7] Core Views - The company achieved a revenue of 2.57 billion yuan in H1 2025, representing a year-on-year increase of 8.0%, and a net profit attributable to shareholders of 130 million yuan, up 86.3% year-on-year [1] - The second quarter of 2025 saw a revenue of 1.33 billion yuan, a year-on-year increase of 9.6%, with a net profit of 50.57 million yuan, up 53.1% year-on-year [1] - The company expects high earnings elasticity in Q3 due to a low base effect and the performance of new products [5] Revenue Summary - In H1 2025, the revenue from the B-end catering industry and C-end family dining grew rapidly, driving cheese business growth of 15% [2] - Revenue breakdown for H1 2025: cheese 2.14 billion yuan, trading products 230 million yuan, and liquid milk 190 million yuan, with year-on-year growth of 14.8%, 3.7%, and 0.6% respectively [2] - The number of distributors decreased by 1,246 to a total of 6,551 as of H1 2025 [2] Profitability Summary - H1 2025 gross margin was 30.8%, up 0.9 percentage points year-on-year, and net margin was 5.2%, up 2.2 percentage points year-on-year [3] - In Q2 2025, the gross margin was 30.2%, down 0.9 percentage points year-on-year, primarily due to changes in business and product structure [3] - The company optimized its expense ratios, leading to a significant increase in net margin in Q2 2025 [3] New Products - The company launched a new cheese nut crisp product in collaboration with Sam's Club, expanding its C-end ready-to-eat nutrition product matrix [4] - The product features a unique recipe with New Zealand imported cheese and a ≥50% nut content, offering high calcium and protein with only about 33 kcal per piece [4] Earnings Forecast and Valuation - The company forecasts revenues of 5.51 billion yuan, 6.25 billion yuan, and 6.96 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 13.8%, 13.3%, and 11.4% [5] - Expected net profit attributable to shareholders for the same period is 240 million yuan, 340 million yuan, and 450 million yuan, with year-on-year growth rates of 106.9%, 44.4%, and 33.2% [5] - The target price is set at 31.5 yuan [5]