图片来源：润田 出品｜搜狐财经 作者｜刘相君 这位网名"暴躁十亿姐"的账号简介显示："江西润田上市公司创始人老板娘，两个女儿的妈妈2015年创始酩媛护肤品牌，家中还有两家准上市企业"深圳秦沃 与深圳汉朔建元"爱老公爱女儿爱事业，生命不息，创业不止。" 视频出镜人是魏苗苗，自述是润田创始人黄安根现任妻子，同时发布多条"炸裂"言论："我老公结婚四次生了五个孩子，我给他生俩，很多人说你老公早晚 还得找，但是我这个婚我还真离不了，我要熬到我女儿继位为止。" 除了自曝"家丑"，魏苗苗还发布多条视频评价"卖水同行"娃哈哈近期的内斗事件："我老公和宗庆后一样卖水的，卖水的人那是赚钱的人，都是老婆多、孩 子多的"，她还称"我们家大女儿也是小宗馥莉，也按照同款宗馥莉培养"。 "我老公和宗庆后一样卖水的，卖水的人那是赚钱的人，都是老婆多、孩子多的"魏苗苗面对镜头说出这句话时，嘴角带笑。 她的丈夫黄安根是江西润田矿泉水创始人，四段婚姻五个孩子，年龄大她整整26岁。就在娃哈哈宗氏内斗席卷热搜之际，这位润田前老板娘突然空降舆论 场，将"家丑"转化为流量武器——老公与宗庆后同属饮用水行业，她更放言要把女儿培养成"下一个宗馥莉"。 当公众 ...

Core Viewpoint - The family dispute within Wahaha has significantly impacted product sales and market confidence, leading to a decline in e-commerce sales and a potential long-term threat to the brand's reputation and future growth [1][2]. Sales Performance - Following the family dispute, Wahaha's e-commerce sales dropped from a daily range of 10,000-12,000 units to 5,000-7,500 units between July 14 and 15, with live streaming sessions decreasing from 317 to 91 and the number of influencers involved dropping from over 200 to 75 [1]. - Despite the decline in e-commerce sales, Wahaha's products still ranked among the top four in sales on platforms like Tmall Supermarket, Hema Fresh, and Meituan Xiaoxiang Supermarket, with Wahaha drinking water leading the sales chart in the latter [1]. Brand Image and Market Impact - The ongoing family dispute has tarnished Wahaha's "family culture" image, which has been a cornerstone of its brand identity, leading to a significant reduction in emotional brand value [2]. - The public's fascination with the "wealthy family dispute" narrative diverts attention from the products themselves, damaging brand reputation and consumer trust [2]. - The management's focus on resolving family disputes may hinder Wahaha's ability to innovate products, reform channels, and pursue digital transformation, potentially leading to a competitive disadvantage [2]. Legal Issues - Recent reports indicate that Wahaha's chairman, Zong Fuli, is facing a lawsuit from half-siblings claiming equal inheritance rights and trust benefits, which has intensified public scrutiny and speculation about the family's internal dynamics [3].