Core Insights - The article discusses the intense internal competition within the Zong family, particularly between Zong Fuli's new brand "Wawa Xiaozong" and Zong Zehou's "Wawa Xiaozhi" [2][3] Group 1: Zong Fuli and "Wawa Xiaozong" - Zong Fuli has resigned from all positions at Wahaha Group, signaling a complete departure to focus on her own brand "Wawa Xiaozong" [3] - "Wawa Xiaozong" has launched its first product, a sugar-free Oolong tea priced at 4 yuan, differentiating itself from traditional Wahaha products [3] - Zong Fuli has restructured the distribution network, transferring several regional distributors to her new brand, despite facing legal and internal family disputes [3][4] Group 2: Zong Zehou and "Wawa Xiaozhi" - Zong Zehou has introduced "Wawa Xiaozhi" on the same day as Zong Fuli's announcement, aiming to capture market share from Wahaha [5] - "Wawa Xiaozhi" offers products with the same formula as Wahaha but at lower prices, and has attracted 153 distributors during its launch event [5] - Zong Zehou's approach contrasts with Zong Fuli's, as he emphasizes a more traditional business model and has criticized her understanding of Chinese culture [6][10] Group 3: Market Challenges and Future Outlook - "Wawa Xiaozong" faces challenges such as trademark independence and unclear market positioning, which could hinder its ability to compete effectively against "Wawa Xiaozhi" [12] - "Wawa Xiaozhi" may struggle with product innovation and brand perception due to its low-price strategy, which could lead to consumer fatigue [12] - The competition between "Wawa Xiaozong" and "Wawa Xiaozhi" may result in internal brand dilution, similar to the "Red Bull" rivalry, forcing distributors to choose sides [12]

Core Insights - The new brand "Wawa Xiaozhi" was launched by Zong Zehou, the uncle of Zong Fuli, featuring a diverse product line including AD calcium milk, mineral water, coconut water, and eight-treasure porridge, with pricing lower than that of Wahaha [1][3] - A national招商会 (investment promotion meeting) was held on October 10 in Hangzhou, where exclusive distribution rights were offered to those purchasing over 100,000 yuan worth of products [1] - As of now, "Wawa Xiaozhi" has signed contracts with 153 clients, primarily in Zhejiang, with some in Hunan and Guizhou, focusing on chain supermarkets and large distribution clients [1] Company Overview - "Wawa Xiaozhi Food (Hangzhou) Co., Ltd." was established in 2025 and is primarily engaged in wholesale activities, with Zong Zehou identified as the actual controller of the company [3] - The brand "Wawa Xiaozhi" was introduced this year to coincide with the launch of "Wawa Xiaozong" by Zong Fuli, indicating a strategic alignment in brand development [3][6] Market Positioning - The brand "Zong Shifu," launched last year, will gradually be phased out as "Wawa Xiaozhi" becomes the main focus for future projects [6] - There is speculation that "Wawa Xiaozhi" is intended to compete with "Wawa Xiaozong," although the招商人员 (investment promotion personnel) clarified that the brands are independently developed [6]

Core Points - The article discusses the rivalry between two brands, "娃小智" launched by宗泽后 and "娃小宗" launched by宗馥莉, following宗馥莉's resignation from her positions at娃哈哈 [1][2] - The launch of "娃小智" is positioned as a direct competition to "娃小宗," with both brands emerging from the宗 family legacy in the beverage industry [1][2] Brand Launch and Strategy - "娃小智" was introduced as a new brand, following the earlier launch of "益品宗师傅" by宗庆后 and his team [2] - The national launch event for "娃小智" took place in Hangzhou, attracting over 200 distributors and showcasing a diverse product lineup including AD calcium milk, mineral water, coconut water, and eight-treasure porridge [2][3] - The brand aims to innovate beyond traditional food and beverage offerings, focusing on new consumer trends and a comprehensive restructuring of brand identity and market strategy [2] Market Positioning - "娃小智" products are designed to be healthier and priced slightly lower than those of娃哈哈, with an emphasis on a "big health" concept [3] - The brand's marketing strategy includes offering exclusive distribution rights for purchases over 100,000 yuan [3] Company Structure and Ownership - "娃小智" is registered under娃小智食品（杭州）有限公司, with a registered capital of 5 million yuan and宗泽后 as the actual controller through his holdings in贵州娃茅酒业集团有限公司 [4] - The company is part of a broader portfolio that includes multiple brands under大理宗盛智能科技有限公司, which was co-founded by宗泽后 and宗庆后 [5] Leadership Changes - Following宗馥莉's resignation from娃哈哈, she has launched "娃小宗," which has already introduced its first product, a no-sugar oolong tea priced at 4 yuan [6][7] - The transition to "娃小宗" is part of娃哈哈's strategy to address historical issues and legal risks associated with the brand's legacy [7]

Core Viewpoint - The resignation of Zong Fuli from Wahaha has led to a family rivalry, particularly with her uncle Zong Zehou launching a new brand "Wahaozhi" to compete against Zong Fuli's "Wahaozong" [1][12]. Group 1: Brand Competition - Zong Zehou has introduced the new brand "Wahaozhi" as a direct competitor to Zong Fuli's "Wahaozong," marking a significant family rivalry in the beverage industry [1][3]. - The launch of "Wahaozhi" is seen as a strategic move to reclaim market presence, with a focus on innovative products such as AD calcium milk, coconut water, and eight-treasure porridge [5][8]. Group 2: Historical Context - The Zong family’s business legacy began with Zong Zehou's leadership at Baoling Company, which laid the foundation for the Wahaha empire through collaboration with his brother Zong Qinghou [3]. - Following the death of Zong Qinghou, Wahaha underwent management restructuring, with Zong Fuli taking over and implementing reforms that led to disagreements with some family members and distributors [3][12]. Group 3: New Brand Strategy - "Wahaozhi" is positioned as a brand rooted in new consumer trends, emphasizing a comprehensive restructuring of brand identity, product innovation, and market promotion [5]. - The brand aims to offer upgraded formulations and healthier options at slightly lower prices compared to traditional Wahaha products [8]. Group 4: Corporate Developments - Zong Fuli officially resigned from her positions at Wahaha on September 12, 2023, a move confirmed by the company [12]. - The transition to "Wahaozong" is part of Wahaha's strategy to address historical issues and legal risks associated with the brand's usage, necessitating a shift in branding for future operations [17].

Core Viewpoint - The article discusses the ongoing family rivalry within the Zong family, particularly between Zong Fuli and her uncle Zong Zehou, following Zong Fuli's resignation from Wahaha. Zong Fuli is launching her own brand "Wawa Xiaozong," while Zong Zehou has introduced a competing brand "Wawa Xiaozhi" [1][3][15]. Group 1: Brand Developments - Zong Fuli has resigned from her positions at Wahaha and is now independently managing the "Wawa Xiaozong" brand, which has already launched its first product, a sugar-free tea priced at 4 yuan [18][20]. - Zong Zehou has launched a new brand "Wawa Xiaozhi," which aims to compete directly with Zong Fuli's offerings. The brand was introduced during a national招商会 (investment promotion meeting) held on October 10, showcasing a diverse product lineup including AD calcium milk, mineral water, coconut water, and eight-treasure porridge [4][11][12]. Group 2: Historical Context and Family Dynamics - The Zong family's business legacy began when Zong Zehou led the Baoling Company, providing resources that helped his brother Zong Qinghou establish Wahaha. This partnership laid the foundation for the Wahaha empire [3][4]. - Following the death of Zong Qinghou, the management structure of Wahaha underwent changes, with Zong Fuli taking full control and implementing reforms that led to disagreements with some family members and distributors, pushing them towards Zong Zehou [4][15]. Group 3: Market Strategy and Positioning - "Wawa Xiaozhi" is positioned as a brand that innovates beyond traditional food and beverage offerings, focusing on new consumer trends and a comprehensive restructuring of brand identity, product innovation, and market promotion [6][11]. - The招商会 for "Wawa Xiaozhi" attracted over 200 distributors, indicating strong interest and potential for rapid market penetration. The brand offers exclusive distribution rights for purchases exceeding 100,000 yuan [7][11]. Group 4: Legal and Compliance Issues - Wahaha has decided to transition to the "Wawa Xiaozong" brand due to unresolved historical legal issues related to the use of the Wahaha trademark, which requires unanimous consent from all shareholders for its continued use [20].