据泰山财经，企查查显示，11月27日，杭州娃哈哈集团有限公司（简称"娃哈哈集团"）法定代表人从宗馥莉变更为许思敏。同时，宗馥莉卸任董事长、总 经理，王国祥卸任董事、副总经理。许思敏出任董事长、总经理，包民霞出任董事、财务负责人，寇静出任监事。 据媒体今年10月报道，宗馥莉已于9月12日向娃哈哈集团正式提交辞职申请，辞去公司法定代表人、董事及董事长等核心职务，且该辞职事项已通过集团 股东会与董事会的相关审议程序，完成内部任免流程。 据了解，许思敏1994年出生，毕业于浙江大学法学专业，2015年曾创办中西快餐品牌"原牛道"并担任法人，创业遇挫后入职宏胜集团法务部，处理过娃哈 哈与达能的商标权纠纷等多个案件，后从法务专员升任为法务部部长。 有公开报道显示，宗馥莉2024年8月接班娃哈哈后，许思敏就被提拔进入权力核心，担任娃哈哈集团监事，并任多家关联公司法定代表人、总经理。今年 10月，宗馥莉辞去娃哈哈集团董事长后，许思敏被任命为集团总经理。 此前报道>> 10月10日晚，多家媒体报道，从知情人士处获悉，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法人代表、董事及董事长等相关职务并已通过集团 股东会和董事会的相 ...

宗馥莉，图源：环球时报 11月27日，公开资料显示，近日，杭州娃哈哈集团有限公司发生工商变更，宗馥莉卸任法定代表人、董 事长、总经理职务，由许思敏接任，同时，多位主要人员发生变更。据悉，目前宗馥莉仍持有杭州娃哈 哈集团29.40%的股权。 宗馥莉推出"娃小宗"，宏胜饮料集团已开通微博账号，截至发稿其粉丝数仅400余人。 "娃小宗"推出首款凝香乌龙无糖茶，定价为4元，与传统娃哈哈包装形成鲜明隔离。 企查查显示，11月27日，杭州娃哈哈集团有限公司（简称"娃哈哈集团"）法定代表人从宗馥莉变更为许 思敏，许思敏出任董事长、总经理；同时，王国祥卸任董事、副总经理，包民霞出任董事、财务负责 人，寇静出任监事。 据媒体今年10月报道，宗馥莉已于9月12日向娃哈哈集团正式提交辞职申请，辞去公司法定代表人、董 事及董事长等核心职务，且该辞职事项已通过集团股东会与董事会的相关审议程序，完成内部任免流 程。 据了解，许思敏1994年出生，毕业于浙江大学法学专业，2015年曾创办中西快餐品牌"原牛道"并担任法 人，创业遇挫后入职宏胜集团法务部，处理过娃哈哈与达能的商标权纠纷等多个案件，后从法务专员升 任为法务部部长。 有公开报道显 ...

Core Points - The leadership of Hangzhou Wahaha Group has changed, with Xu Simin replacing Zong Fuli as the legal representative, chairman, and general manager [1] - Zong Fuli has resigned from her key positions within the company, having submitted her resignation on September 12, which was approved by the shareholders and board [2][3] - Xu Simin, born in 1994 and a law graduate from Zhejiang University, has a background in legal affairs and has been involved in significant trademark disputes for the company [1] - Zong Fuli remains the second-largest shareholder of Wahaha Group, holding 29.40% of the shares [1][3] - Zong Fuli's resignation is reportedly linked to issues regarding trademark compliance and her decision to focus on her own brand, "Wah Xiaozong" [3] - The new product under "Wah Xiaozong" is a sugar-free oolong tea priced at 4 yuan, which contrasts with traditional Wahaha branding [5] Leadership Changes - Xu Simin has been appointed as the new chairman and general manager, while Bao Minxia and Kou Jing have taken on roles as board member and supervisor, respectively [1] - Zong Fuli's uncle, Zong Zehou, commented on her leadership style and the challenges she faced in her role, suggesting that her approach may have contributed to her resignation [7][9] Company Background - Wahaha Group is a well-known beverage brand in China, particularly among the 80s and 90s generations, and has a significant cultural impact [9] - The company has faced challenges related to leadership transitions and brand management, particularly under Zong Fuli's tenure [12]

企查查股权穿透显示，目前宗馥莉仍持有杭州娃哈哈集团29.40%的股权。 据媒体今年10月报道，宗馥莉已于9月12日向娃哈哈集团正式提交辞职申请，辞去公司法定代表人、董事及董事长等核心职务，且该辞职事项已通过集团 股东会与董事会的相关审议程序，完成内部任免流程。 据了解，许思敏1994年出生，毕业于浙江大学法学专业，2015年曾创办中西快餐品牌"原牛道"并担任法人，创业遇挫后入职宏胜集团法务部，处理过娃哈 哈与达能的商标权纠纷等多个案件，后从法务专员升任为法务部部长。 有公开报道显示，宗馥莉2024年8月接班娃哈哈后，许思敏就被提拔进入权力核心，担任娃哈哈集团监事，并任多家关联公司法定代表人、总经理。今年 10月，宗馥莉辞去娃哈哈集团董事长后，许思敏被任命为集团总经理。 此前报道>> 10月10日晚，多家媒体报道，从知情人士处获悉，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法人代表、董事及董事长等相关职务并已通过集团 股东会和董事会的相关程序。 据泰山财经，企查查显示，11月27日，杭州娃哈哈集团有限公司（简称"娃哈哈集团"）法定代表人从宗馥莉变更为许思敏。同时，宗馥莉卸任董事长、总 经理，王国祥卸任董事 ...

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant shift, with the company deciding to continue using the Wahaha brand for its products in 2026, despite previous intentions to transition to the new brand "Wawa Xiaozong" [2][5]. Group 1: Company Leadership and Structure - Zong Fuli has returned to work at Wahaha, now acting as the president of Hongsheng Beverage Group after previously resigning from her roles as chairman and general manager of Wahaha Group [5]. - Internal conflicts within Wahaha led to the creation of the "Wawa Xiaozong" brand, as Zong Fuli made organizational changes that caused tensions, particularly regarding the ownership and use of the Wahaha trademark [5][6]. - The Wahaha trademark is owned by Wahaha Group, and any use of it requires unanimous consent from all shareholders, which includes Zong Fuli and other stakeholders [6]. Group 2: Brand Strategy and Market Response - The decision to continue using the Wahaha brand was influenced by the resistance from distributors who were hesitant to support the new "Wawa Xiaozong" brand due to concerns over the guarantee deposits and product trustworthiness [9][10]. - Some distributors expressed loyalty to the Wahaha brand and were willing to follow Zong Fuli's direction, viewing the brand transition as a normal part of business evolution [10]. - The introduction of "Wawa Xiaozong" was initially met with skepticism, as many distributors had not completed their guarantee deposit obligations, with completion rates reported at only 10%-20% compared to the previous year's performance [9]. Group 3: Historical Context and Future Implications - Zong Fuli's resignation from Wahaha was reportedly due to issues surrounding the compliance of trademark usage, leading her to focus on her own brand, "Wawa Xiaozong" [12]. - The Hongsheng Group has been actively applying for trademarks related to "Wawa Xiaozong," indicating a strategic pivot towards establishing this new brand in various product categories [12]. - The ongoing brand conflict and the decision to revert to the Wahaha brand may have long-term implications for the company's market positioning and distributor relationships [10][12].

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant reversal, with the company deciding to continue using the "Wahaha" brand instead of the newly introduced "Wawa Xiaozong" brand, following internal conflicts and pressures from distributors [1][2][4]. Group 1: Brand Strategy and Management Changes - On October 23, it was reported that the Hongsheng system's sales companies were notified to continue using the "Wahaha" brand in 2026, indicating a retreat from the "Wawa Xiaozong" brand introduced by Zong Fuli [1][2]. - Zong Fuli has returned to work at Wahaha as the president of Hongsheng Beverage Group, following her resignation from the positions of chairman and general manager [2][5]. - The internal conflicts at Wahaha stemmed from Zong Fuli's restructuring efforts, which led to tensions regarding the ownership and use of the "Wahaha" trademark [2][3]. Group 2: Distributor Reactions and Market Dynamics - Some distributors expressed distrust towards the "Wawa Xiaozong" brand, leading to a significant shortfall in the collection of deposits, with many regions only achieving 10%-20% of their targets compared to the previous year [4][5]. - While some distributors are hesitant about the new brand, others, particularly larger and long-term partners, remain loyal to Wahaha and are willing to follow Zong Fuli's direction [4][5]. - The situation reflects a normal transitional phase in brand management, where multiple brands and product lines can coexist within a company [4]. Group 3: Trademark and Legal Issues - Zong Fuli's resignation was reportedly linked to issues surrounding the compliance of the "Wahaha" trademark usage, as attempts to transfer the trademark to her new company were unsuccessful [3][5]. - Wahaha Group's major shareholder proposed that the company purchase its 46% stake and the "Wahaha" trademark, but negotiations did not reach an agreement [3].

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant shift back to the original brand after the temporary introduction of the "Wawa Xiaozong" brand, which has now been sidelined due to internal conflicts and dealer resistance [1][2][3]. Group 1: Brand Strategy and Management Changes - On October 23, 2023, it was announced that the macro victory system will continue to use the Wahaha brand in 2026, reversing the earlier decision to adopt the "Wawa Xiaozong" brand [1][3]. - After resigning in September, Zong Fuli has returned to Wahaha, now acting as the president of Macro Beverage Group, indicating a consolidation of leadership [3][4]. - The internal conflict leading to the creation of "Wawa Xiaozong" stemmed from organizational changes initiated by Zong Fuli, which caused tensions regarding brand ownership and usage rights [3][4]. Group 2: Dealer Reactions and Market Dynamics - Some dealers expressed distrust towards the "Wawa Xiaozong" brand, leading to a significant shortfall in the collection of deposits, with only 10%-20% completion compared to the previous year [5][6]. - Conversely, larger and long-term dealers have shown loyalty to the Wahaha brand, indicating a divide in dealer sentiment towards the brand transition [6][7]. - The situation reflects a typical transitional phase in brand management, where multiple brands can coexist under a single company, provided that key stakeholders remain aligned [7]. Group 3: Historical Context and Future Implications - The "Wawa Xiaozong" brand was introduced following Zong Fuli's resignation, which was reportedly due to issues surrounding the compliance of the Wahaha trademark usage [8][9]. - Macro Group has applied for numerous trademarks related to "Wawa Xiaozong," indicating a strategic push to establish this new brand in various product categories [8][9]. - The ongoing negotiations regarding the ownership of the Wahaha trademark and shares among major stakeholders highlight the complexities of corporate governance within the company [4][9].

Core Viewpoint - The resignation of Zong Fuli has led to a significant shift in the distribution landscape of the Wahaha brand, with distributors now facing a choice between continuing with Wahaha or transitioning to the new brand "Wawa Xiaozong" [1][7]. Group 1: Company Changes - Zong Fuli resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, following the necessary procedures through the company's shareholder and board meetings [1]. - The new brand "Wawa Xiaozong" is set to replace the Wahaha brand starting from the 2026 sales year, as stated in a notice from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. [1]. - The macro victory group, which Zong Fuli controls, has been actively applying for trademarks related to "Wawa Xiaozong" across various product categories, including food and beverages [1]. Group 2: Distributor Dynamics - Distributors have received notifications from Wahaha prohibiting them from representing "Wawa Xiaozong," with threats of losing their Wahaha distribution rights if they do so [7]. - Currently, "Wawa Xiaozong" has not fully launched its products, and distributors are still evaluating which brand offers better profitability [7]. - The competing brand "Wawa Xiaozhi," associated with Zong Fuli's uncle, has initiated its own recruitment activities for distributors, indicating a competitive market environment [7][12]. Group 3: Product Launch and Marketing - "Wawa Xiaozong" has introduced its first product, a sugar-free Oolong tea priced at 4 yuan, which distinguishes itself from traditional Wahaha packaging [5]. - The brand has already signed contracts with 153 clients, primarily in Zhejiang, and is targeting chain supermarkets and large distribution customers [12]. - The product line for "Wawa Xiaozhi" includes various items such as AD calcium milk, mineral water, and coconut water, with claims that the formulations are identical to Wahaha's but offered at lower prices [12].

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha Group marks a significant turning point for the company, highlighting the challenges of succession and control within a complex ownership structure [1][2][4]. Group 1: Resignation Context - Zong Fuli's resignation is her second in a year, differing from the previous one which was a strategic retreat; this time, it appears to be a definitive exit without attempts to retain her [1][2]. - The resignation follows the death of Zong Qinghou and is influenced by government and shareholder pressures, as well as unresolved family disputes and internal reform challenges [2][4]. - The ongoing legal battles over inheritance and trust assets, including a lawsuit involving $2.1 billion in trust assets and a 29.4% stake in Wahaha, have further complicated her position [2][3]. Group 2: Ownership Structure and Challenges - Wahaha's ownership structure is characterized by a mixed-ownership model, with significant stakes held by government entities and employee shareholding, complicating decision-making processes [2][4]. - Zong Fuli's attempts to implement reforms faced resistance due to the entrenched interests of long-time associates of Zong Qinghou, leading to her inability to gain true control despite holding the title of chairman [4][5]. - The lack of clear succession planning and unresolved equity arrangements from Zong Qinghou's tenure have created vulnerabilities for the company [4][13]. Group 3: Market Dynamics and Future Prospects - The departure of Zong Fuli opens a competitive landscape with the emergence of two new brands: "Wawa Xiaozong" led by Zong Fuli and "Wawa Xiaozhi" backed by Zong Zehou, each pursuing different business strategies [8][9]. - "Wawa Xiaozong" focuses on a long-term, asset-heavy model with a complete control over the supply chain, while "Wawa Xiaozhi" adopts a light-asset, rapid expansion approach [8][9]. - The competition between these two brands reflects broader trends in the beverage industry, where traditional loyalty and distribution networks are being challenged by new entrants and changing consumer preferences [12][14]. Group 4: Strategic Implications - The future of Wahaha is uncertain, heavily influenced by ongoing ownership disputes and the evolving competitive landscape, which includes established rivals like Nongfu Spring and emerging brands [13][14]. - The internal conflicts and market pressures suggest that Wahaha must navigate significant challenges to maintain its market position and adapt to the changing dynamics of the beverage industry [14][15].

Core Insights - The article discusses the intense internal competition within the Zong family, particularly between Zong Fuli's new brand "Wawa Xiaozong" and Zong Zehou's "Wawa Xiaozhi" [2][3] Group 1: Zong Fuli and "Wawa Xiaozong" - Zong Fuli has resigned from all positions at Wahaha Group, signaling a complete departure to focus on her own brand "Wawa Xiaozong" [3] - "Wawa Xiaozong" has launched its first product, a sugar-free Oolong tea priced at 4 yuan, differentiating itself from traditional Wahaha products [3] - Zong Fuli has restructured the distribution network, transferring several regional distributors to her new brand, despite facing legal and internal family disputes [3][4] Group 2: Zong Zehou and "Wawa Xiaozhi" - Zong Zehou has introduced "Wawa Xiaozhi" on the same day as Zong Fuli's announcement, aiming to capture market share from Wahaha [5] - "Wawa Xiaozhi" offers products with the same formula as Wahaha but at lower prices, and has attracted 153 distributors during its launch event [5] - Zong Zehou's approach contrasts with Zong Fuli's, as he emphasizes a more traditional business model and has criticized her understanding of Chinese culture [6][10] Group 3: Market Challenges and Future Outlook - "Wawa Xiaozong" faces challenges such as trademark independence and unclear market positioning, which could hinder its ability to compete effectively against "Wawa Xiaozhi" [12] - "Wawa Xiaozhi" may struggle with product innovation and brand perception due to its low-price strategy, which could lead to consumer fatigue [12] - The competition between "Wawa Xiaozong" and "Wawa Xiaozhi" may result in internal brand dilution, similar to the "Red Bull" rivalry, forcing distributors to choose sides [12]