Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant shift, with the company deciding to continue using the Wahaha brand for its products in 2026, despite previous intentions to transition to the new brand "Wawa Xiaozong" [2][5]. Group 1: Company Leadership and Structure - Zong Fuli has returned to work at Wahaha, now acting as the president of Hongsheng Beverage Group after previously resigning from her roles as chairman and general manager of Wahaha Group [5]. - Internal conflicts within Wahaha led to the creation of the "Wawa Xiaozong" brand, as Zong Fuli made organizational changes that caused tensions, particularly regarding the ownership and use of the Wahaha trademark [5][6]. - The Wahaha trademark is owned by Wahaha Group, and any use of it requires unanimous consent from all shareholders, which includes Zong Fuli and other stakeholders [6]. Group 2: Brand Strategy and Market Response - The decision to continue using the Wahaha brand was influenced by the resistance from distributors who were hesitant to support the new "Wawa Xiaozong" brand due to concerns over the guarantee deposits and product trustworthiness [9][10]. - Some distributors expressed loyalty to the Wahaha brand and were willing to follow Zong Fuli's direction, viewing the brand transition as a normal part of business evolution [10]. - The introduction of "Wawa Xiaozong" was initially met with skepticism, as many distributors had not completed their guarantee deposit obligations, with completion rates reported at only 10%-20% compared to the previous year's performance [9]. Group 3: Historical Context and Future Implications - Zong Fuli's resignation from Wahaha was reportedly due to issues surrounding the compliance of trademark usage, leading her to focus on her own brand, "Wawa Xiaozong" [12]. - The Hongsheng Group has been actively applying for trademarks related to "Wawa Xiaozong," indicating a strategic pivot towards establishing this new brand in various product categories [12]. - The ongoing brand conflict and the decision to revert to the Wahaha brand may have long-term implications for the company's market positioning and distributor relationships [10][12].

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant reversal, with the company deciding to continue using the "Wahaha" brand instead of the newly introduced "Wawa Xiaozong" brand, following internal conflicts and pressures from distributors [1][2][4]. Group 1: Brand Strategy and Management Changes - On October 23, it was reported that the Hongsheng system's sales companies were notified to continue using the "Wahaha" brand in 2026, indicating a retreat from the "Wawa Xiaozong" brand introduced by Zong Fuli [1][2]. - Zong Fuli has returned to work at Wahaha as the president of Hongsheng Beverage Group, following her resignation from the positions of chairman and general manager [2][5]. - The internal conflicts at Wahaha stemmed from Zong Fuli's restructuring efforts, which led to tensions regarding the ownership and use of the "Wahaha" trademark [2][3]. Group 2: Distributor Reactions and Market Dynamics - Some distributors expressed distrust towards the "Wawa Xiaozong" brand, leading to a significant shortfall in the collection of deposits, with many regions only achieving 10%-20% of their targets compared to the previous year [4][5]. - While some distributors are hesitant about the new brand, others, particularly larger and long-term partners, remain loyal to Wahaha and are willing to follow Zong Fuli's direction [4][5]. - The situation reflects a normal transitional phase in brand management, where multiple brands and product lines can coexist within a company [4]. Group 3: Trademark and Legal Issues - Zong Fuli's resignation was reportedly linked to issues surrounding the compliance of the "Wahaha" trademark usage, as attempts to transfer the trademark to her new company were unsuccessful [3][5]. - Wahaha Group's major shareholder proposed that the company purchase its 46% stake and the "Wahaha" trademark, but negotiations did not reach an agreement [3].

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant shift back to the original brand after the temporary introduction of the "Wawa Xiaozong" brand, which has now been sidelined due to internal conflicts and dealer resistance [1][2][3]. Group 1: Brand Strategy and Management Changes - On October 23, 2023, it was announced that the macro victory system will continue to use the Wahaha brand in 2026, reversing the earlier decision to adopt the "Wawa Xiaozong" brand [1][3]. - After resigning in September, Zong Fuli has returned to Wahaha, now acting as the president of Macro Beverage Group, indicating a consolidation of leadership [3][4]. - The internal conflict leading to the creation of "Wawa Xiaozong" stemmed from organizational changes initiated by Zong Fuli, which caused tensions regarding brand ownership and usage rights [3][4]. Group 2: Dealer Reactions and Market Dynamics - Some dealers expressed distrust towards the "Wawa Xiaozong" brand, leading to a significant shortfall in the collection of deposits, with only 10%-20% completion compared to the previous year [5][6]. - Conversely, larger and long-term dealers have shown loyalty to the Wahaha brand, indicating a divide in dealer sentiment towards the brand transition [6][7]. - The situation reflects a typical transitional phase in brand management, where multiple brands can coexist under a single company, provided that key stakeholders remain aligned [7]. Group 3: Historical Context and Future Implications - The "Wawa Xiaozong" brand was introduced following Zong Fuli's resignation, which was reportedly due to issues surrounding the compliance of the Wahaha trademark usage [8][9]. - Macro Group has applied for numerous trademarks related to "Wawa Xiaozong," indicating a strategic push to establish this new brand in various product categories [8][9]. - The ongoing negotiations regarding the ownership of the Wahaha trademark and shares among major stakeholders highlight the complexities of corporate governance within the company [4][9].

Core Viewpoint - The resignation of Zong Fuli has led to a significant shift in the distribution landscape of the Wahaha brand, with distributors now facing a choice between continuing with Wahaha or transitioning to the new brand "Wawa Xiaozong" [1][7]. Group 1: Company Changes - Zong Fuli resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, following the necessary procedures through the company's shareholder and board meetings [1]. - The new brand "Wawa Xiaozong" is set to replace the Wahaha brand starting from the 2026 sales year, as stated in a notice from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. [1]. - The macro victory group, which Zong Fuli controls, has been actively applying for trademarks related to "Wawa Xiaozong" across various product categories, including food and beverages [1]. Group 2: Distributor Dynamics - Distributors have received notifications from Wahaha prohibiting them from representing "Wawa Xiaozong," with threats of losing their Wahaha distribution rights if they do so [7]. - Currently, "Wawa Xiaozong" has not fully launched its products, and distributors are still evaluating which brand offers better profitability [7]. - The competing brand "Wawa Xiaozhi," associated with Zong Fuli's uncle, has initiated its own recruitment activities for distributors, indicating a competitive market environment [7][12]. Group 3: Product Launch and Marketing - "Wawa Xiaozong" has introduced its first product, a sugar-free Oolong tea priced at 4 yuan, which distinguishes itself from traditional Wahaha packaging [5]. - The brand has already signed contracts with 153 clients, primarily in Zhejiang, and is targeting chain supermarkets and large distribution customers [12]. - The product line for "Wawa Xiaozhi" includes various items such as AD calcium milk, mineral water, and coconut water, with claims that the formulations are identical to Wahaha's but offered at lower prices [12].

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha Group marks a significant turning point for the company, highlighting the challenges of succession and control within a complex ownership structure [1][2][4]. Group 1: Resignation Context - Zong Fuli's resignation is her second in a year, differing from the previous one which was a strategic retreat; this time, it appears to be a definitive exit without attempts to retain her [1][2]. - The resignation follows the death of Zong Qinghou and is influenced by government and shareholder pressures, as well as unresolved family disputes and internal reform challenges [2][4]. - The ongoing legal battles over inheritance and trust assets, including a lawsuit involving $2.1 billion in trust assets and a 29.4% stake in Wahaha, have further complicated her position [2][3]. Group 2: Ownership Structure and Challenges - Wahaha's ownership structure is characterized by a mixed-ownership model, with significant stakes held by government entities and employee shareholding, complicating decision-making processes [2][4]. - Zong Fuli's attempts to implement reforms faced resistance due to the entrenched interests of long-time associates of Zong Qinghou, leading to her inability to gain true control despite holding the title of chairman [4][5]. - The lack of clear succession planning and unresolved equity arrangements from Zong Qinghou's tenure have created vulnerabilities for the company [4][13]. Group 3: Market Dynamics and Future Prospects - The departure of Zong Fuli opens a competitive landscape with the emergence of two new brands: "Wawa Xiaozong" led by Zong Fuli and "Wawa Xiaozhi" backed by Zong Zehou, each pursuing different business strategies [8][9]. - "Wawa Xiaozong" focuses on a long-term, asset-heavy model with a complete control over the supply chain, while "Wawa Xiaozhi" adopts a light-asset, rapid expansion approach [8][9]. - The competition between these two brands reflects broader trends in the beverage industry, where traditional loyalty and distribution networks are being challenged by new entrants and changing consumer preferences [12][14]. Group 4: Strategic Implications - The future of Wahaha is uncertain, heavily influenced by ongoing ownership disputes and the evolving competitive landscape, which includes established rivals like Nongfu Spring and emerging brands [13][14]. - The internal conflicts and market pressures suggest that Wahaha must navigate significant challenges to maintain its market position and adapt to the changing dynamics of the beverage industry [14][15].

Core Insights - The article discusses the intense internal competition within the Zong family, particularly between Zong Fuli's new brand "Wawa Xiaozong" and Zong Zehou's "Wawa Xiaozhi" [2][3] Group 1: Zong Fuli and "Wawa Xiaozong" - Zong Fuli has resigned from all positions at Wahaha Group, signaling a complete departure to focus on her own brand "Wawa Xiaozong" [3] - "Wawa Xiaozong" has launched its first product, a sugar-free Oolong tea priced at 4 yuan, differentiating itself from traditional Wahaha products [3] - Zong Fuli has restructured the distribution network, transferring several regional distributors to her new brand, despite facing legal and internal family disputes [3][4] Group 2: Zong Zehou and "Wawa Xiaozhi" - Zong Zehou has introduced "Wawa Xiaozhi" on the same day as Zong Fuli's announcement, aiming to capture market share from Wahaha [5] - "Wawa Xiaozhi" offers products with the same formula as Wahaha but at lower prices, and has attracted 153 distributors during its launch event [5] - Zong Zehou's approach contrasts with Zong Fuli's, as he emphasizes a more traditional business model and has criticized her understanding of Chinese culture [6][10] Group 3: Market Challenges and Future Outlook - "Wawa Xiaozong" faces challenges such as trademark independence and unclear market positioning, which could hinder its ability to compete effectively against "Wawa Xiaozhi" [12] - "Wawa Xiaozhi" may struggle with product innovation and brand perception due to its low-price strategy, which could lead to consumer fatigue [12] - The competition between "Wawa Xiaozong" and "Wawa Xiaozhi" may result in internal brand dilution, similar to the "Red Bull" rivalry, forcing distributors to choose sides [12]

Core Points - The article discusses the rivalry between two brands, "娃小智" launched by宗泽后 and "娃小宗" launched by宗馥莉, following宗馥莉's resignation from her positions at娃哈哈 [1][2] - The launch of "娃小智" is positioned as a direct competition to "娃小宗," with both brands emerging from the宗 family legacy in the beverage industry [1][2] Brand Launch and Strategy - "娃小智" was introduced as a new brand, following the earlier launch of "益品宗师傅" by宗庆后 and his team [2] - The national launch event for "娃小智" took place in Hangzhou, attracting over 200 distributors and showcasing a diverse product lineup including AD calcium milk, mineral water, coconut water, and eight-treasure porridge [2][3] - The brand aims to innovate beyond traditional food and beverage offerings, focusing on new consumer trends and a comprehensive restructuring of brand identity and market strategy [2] Market Positioning - "娃小智" products are designed to be healthier and priced slightly lower than those of娃哈哈, with an emphasis on a "big health" concept [3] - The brand's marketing strategy includes offering exclusive distribution rights for purchases over 100,000 yuan [3] Company Structure and Ownership - "娃小智" is registered under娃小智食品（杭州）有限公司, with a registered capital of 5 million yuan and宗泽后 as the actual controller through his holdings in贵州娃茅酒业集团有限公司 [4] - The company is part of a broader portfolio that includes multiple brands under大理宗盛智能科技有限公司, which was co-founded by宗泽后 and宗庆后 [5] Leadership Changes - Following宗馥莉's resignation from娃哈哈, she has launched "娃小宗," which has already introduced its first product, a no-sugar oolong tea priced at 4 yuan [6][7] - The transition to "娃小宗" is part of娃哈哈's strategy to address historical issues and legal risks associated with the brand's legacy [7]

Core Viewpoint - The resignation of Zong Fuli from Wahaha has led to a family rivalry, particularly with her uncle Zong Zehou launching a new brand "Wahaozhi" to compete against Zong Fuli's "Wahaozong" [1][12]. Group 1: Brand Competition - Zong Zehou has introduced the new brand "Wahaozhi" as a direct competitor to Zong Fuli's "Wahaozong," marking a significant family rivalry in the beverage industry [1][3]. - The launch of "Wahaozhi" is seen as a strategic move to reclaim market presence, with a focus on innovative products such as AD calcium milk, coconut water, and eight-treasure porridge [5][8]. Group 2: Historical Context - The Zong family’s business legacy began with Zong Zehou's leadership at Baoling Company, which laid the foundation for the Wahaha empire through collaboration with his brother Zong Qinghou [3]. - Following the death of Zong Qinghou, Wahaha underwent management restructuring, with Zong Fuli taking over and implementing reforms that led to disagreements with some family members and distributors [3][12]. Group 3: New Brand Strategy - "Wahaozhi" is positioned as a brand rooted in new consumer trends, emphasizing a comprehensive restructuring of brand identity, product innovation, and market promotion [5]. - The brand aims to offer upgraded formulations and healthier options at slightly lower prices compared to traditional Wahaha products [8]. Group 4: Corporate Developments - Zong Fuli officially resigned from her positions at Wahaha on September 12, 2023, a move confirmed by the company [12]. - The transition to "Wahaozong" is part of Wahaha's strategy to address historical issues and legal risks associated with the brand's usage, necessitating a shift in branding for future operations [17].

Core Viewpoint - The article discusses the ongoing family rivalry within the Zong family, particularly between Zong Fuli and her uncle Zong Zehou, following Zong Fuli's resignation from Wahaha. Zong Fuli is launching her own brand "Wawa Xiaozong," while Zong Zehou has introduced a competing brand "Wawa Xiaozhi" [1][3][15]. Group 1: Brand Developments - Zong Fuli has resigned from her positions at Wahaha and is now independently managing the "Wawa Xiaozong" brand, which has already launched its first product, a sugar-free tea priced at 4 yuan [18][20]. - Zong Zehou has launched a new brand "Wawa Xiaozhi," which aims to compete directly with Zong Fuli's offerings. The brand was introduced during a national招商会 (investment promotion meeting) held on October 10, showcasing a diverse product lineup including AD calcium milk, mineral water, coconut water, and eight-treasure porridge [4][11][12]. Group 2: Historical Context and Family Dynamics - The Zong family's business legacy began when Zong Zehou led the Baoling Company, providing resources that helped his brother Zong Qinghou establish Wahaha. This partnership laid the foundation for the Wahaha empire [3][4]. - Following the death of Zong Qinghou, the management structure of Wahaha underwent changes, with Zong Fuli taking full control and implementing reforms that led to disagreements with some family members and distributors, pushing them towards Zong Zehou [4][15]. Group 3: Market Strategy and Positioning - "Wawa Xiaozhi" is positioned as a brand that innovates beyond traditional food and beverage offerings, focusing on new consumer trends and a comprehensive restructuring of brand identity, product innovation, and market promotion [6][11]. - The招商会 for "Wawa Xiaozhi" attracted over 200 distributors, indicating strong interest and potential for rapid market penetration. The brand offers exclusive distribution rights for purchases exceeding 100,000 yuan [7][11]. Group 4: Legal and Compliance Issues - Wahaha has decided to transition to the "Wawa Xiaozong" brand due to unresolved historical legal issues related to the use of the Wahaha trademark, which requires unanimous consent from all shareholders for its continued use [20].

Core Viewpoint - The departure of Zong Fuli from Wahaha Group marks a significant shift in the Chinese beverage industry, as she aims to independently operate her new brand "Wah Xiaozong" after just 13 months as chairman [1] Group 1: Resignation and Brand Strategy - Zong Fuli's resignation was not sudden; it was influenced by complex equity structures and brand control issues following the death of Zong Qinghou, leading to a three-way balance of power among shareholders [2] - The "Wah Xiaozong" brand will be fully adopted by seven companies under the Hongsheng Group starting in 2026 due to brand compliance issues, indicating a premeditated strategy to establish a new brand [2] Group 2: Inheritance Challenges - Zong Fuli's departure represents the culmination of nearly two decades of succession struggles, highlighting a clash between her Western management approach and the traditional "family culture" left by Zong Qinghou [4] - Her push for digital transformation and the elimination of small distributors faced resistance from long-standing employees and concerns from state-owned shareholders, leading to internal conflicts [4] Group 3: Brand Development and Market Positioning - "Wah Xiaozong" has already shown potential with its first product, a sugar-free oolong tea, targeting health-conscious consumers and avoiding the sugary beverage stigma associated with Wahaha [5] - The new brand benefits from an established supply chain and has achieved a high initial sales rate, indicating strong market entry capabilities [5] Group 4: Industry Implications - The transition from traditional family inheritance to a value-driven approach is exemplified by Zong Fuli's strategy, which retains brand recognition while shedding historical burdens [6] - Wahaha Group now faces transformation challenges under state ownership, while "Wah Xiaozong" represents a new model for private enterprise succession in China [6]